Email marketing automation is a strategy that allows marketers to send timed promotional emails to customers on their mailing lists. This type of marketing enables online marketers to send personalized messages to both prospects and customers in a timely manner.
Automating emails saves marketers the hassle of creating and sending new emails each time a prospect shows interest in a brand, a customer abandons a cart, or a business launches a sale. Most eCommerce businesses desire to grow as big as they can, and Klaviyo was designed to help eCommerce merchants do exactly that. It helps with marketing automation and email marketing. Many businesses are using it for all their email marketing needs because it’s so powerful and reliable.
ActiveCampaign POWERFUL AUTOMATION SOFTWARE
Sendinblue
MailChimp
Drip
SmartrMail
ConvertKit
SendX
Sendlane
GetResponse
TABLE OF CONTENT
This article explains why merchants, as well as businesses, are running towards Klaviyo for all email marketing needs. Klaviyo pricing plans are repulsive. Hence merchants are looking for a reliable email marketing tool that is equally affordable and efficient. There are numerous Klaviyo alternatives in the market that will help you achieve all your eCommerce goals and objectives and also improve your functionality.
According to Email Monday, spending on Marketing Automation tools will grow rapidly, reaching $25.1 billion annually by 2023. The report also stated that 75% of marketing professionals are already using at least one type of Marketing Automation tool in their strategy. Marketing Automation has come to be recognized as an essential tool for improving bottom-line growth, with over 70% of Indian marketers using it primarily for improving their lead conversion rate.
Also, Read:
What Is Klaviyo Email Marketing Automation?
Klaviyo is the ultimate email marketing platform for online brands and all kinds of sizes. With this email automation, SMS marketing platform you can build a strong relationship to keep your customers coming back. With Klaviyo it is very easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. Klaviyo comes with advanced functionality that allows you to maximize your sales quickly.
Klaviyo’s data-proven marketing platform helps you send relevant, well-timed emails and SMS that will increase lifetime values. More than 50,000+ brands like Chubbies, Living Proof, and Hind. It will also deliver higher-value, personalized marketing experiences across email, mobile and web.
If you really want to get started with Klaviyo then you must consider Klaviyo costs, which are a bit expensive:
- Klaviyo offers a free plan up to a 250 contacts and 500 email sends per month
- For every 500 subscribers it costs $25
- For 1000 subscribers Klaviyo costs $80/mo
- For 2001, Klaviyo costs $60/mo
Why Choose Klaviyo Alternatives?
Klaviyo lets you deliver amazing experiences across email and other owned channels. If your business is customer-centric and you have to depend on advertising and other growth channels outside of their control.
Klaviyo software lets you send personalized emails to your customers across different channels. Klaviyo helps users build their own email lists, create targeted ads, and manage their marketing. Klaviyo lets you deliver amazing experiences across email and other owned channels.
There are various alternatives to Klaviyo. Here we have made a complete list of the best Klaviyo competitors and alternatives. So, without any ado let’s get started with the best Klaviyo alternatives.
Creating and executing hyper-personalized campaigns at scale for a really massive user base will be the real challenge. Marketing Automation platforms that integrate seamlessly with online businesses and collect user data at various points will be instrumental in this by letting businesses personalize large-scale campaigns easily. Here is the complete of the best Klaviyo competitor below:
Top List Of Best Klaviyo Alternatives:
ActiveCampaign is an automation-focused email marketing tool that provides great reporting with impressive deliverability. ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
Plus, it is the #1 automation platform for eCommerce, B2C& B2B companies. With this software, you can build email newsletters, create campaigns and send great emails to stay in front of your audience. Now it is very easy to send beautiful emails with the drag and drop email designer and set your beautiful campaigns in minutes! It also allows you to send different messages to different audiences.
With the use of segmentation and dynamic content, you can easily customize your message and allows you to send targeted emails to exactly the right contact.
ActiveCampaign Features:
- Multi-user editing: With ActiveCampaign, you can edit campaigns together with your team.
- Revision History: This email marketing automation, you can store all your edits in case you need an older email.
- Managed Deliverability: Reach as many as people possible with managed deliverability.
- Multi-user editing: With ActiveCampaign, you can edit campaigns together with your team.
- Revision History: This email marketing automation, you can store all your edits in case you need an older email.
- Managed Deliverability: Reach as many as people possible with managed deliverability.
- Conditional Content: Now you can show different content to different contacts based on certain conditions.
- Integrations: Now you can connect your email marketing service to your favorite apps.
- Link actions: Now you can add tags, get notifications, and create deals, the second an email link is clicked.
- Geotracking: Automatically capture your contacts location for geotargeted campaigns.
- Personalization: Now you can personalize each email based on what you know about each contact.
ActiveCampaign Pricing:
ActiveCampaign comes with 4 pricing plans:
- Lite Plan costs $29/mo
- Plus Plan costs $49/mo
- Professional Plan costs $149/mo
- Enterprise Plan costs $258/mo
Thinking which is better to choose between Klaviyo Vs Omnisend? Omnisend was founded by a team of marketers and developers who saw the need for a tool that would help e-commerce brands manage their marketing efforts in an efficient manner. The platform allows users to automate all outbound messaging, such as abandoned cart emails, follow-up emails, social media ads, Facebook messenger messages, and more.
Omnisend is an easy-to-use platform for eCommerce email marketing, SMS, and automation and is trusted by 70,000+ eCommerce brands. Plus, it also helps you manage your entire marketing strategy such as social, PPC, SEO, etc all under one roof. With Omnisend you can expand your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS.
Omnisend comes with pre-built automations for cart abandonment, welcome series, transactional emails, and more. Segment your customers based on their needs and shopping behaviors to improve the quality of the user experience. For example, you can send personalized emails, texts, and push notifications.
Read our blog on Omnisend Vs Klaviyo.
Omnisend Features:
- Create beautiful brand campaigns: Omnisend’s library of templates makes it easy to create professional, stunning emails in minutes. You can easily customize each one for your brand and reuse over again with ease!
- Drag and drop content editor: Don’t just send out a newsletter that everyone is going to get tired of. Make it more interesting! With Omnisend’s drag & drop Content Editor, creating campaigns for eCommerce stores has never been easier.
- Campaign targeting: Segmentation helps you to increase your conversion rates and leverage customers’ profile data, shopping history and more filters to build audience segments that can then be included or excluded from your campaign targeting.
- Advanced reporting: Get all your key performance metrics, trends and best-performing activities highlighted in a single view, readily available to filter & act on.
- Cart abandonment: Recover more abandoned carts by utilizing pre-built series with automated email & SMS messages.
- Cross-sell: Drive more sales by suggesting more recommended products based on your customers’ previous orders.
Omnisend Pricing:
- Free($0): Reach up to 250 contacts, 500 emails/mo.
- Email($16): Reach up to 500 contacts, 6000 emails/mo.
- Email & SMS ($59): Unlimited emails, reach up to 500 contacts.
If you’re a small business owner, then Sendinblue is the perfect solution for simplifying your workflow. With this software to put all of our contacts and emails in one place – we’ll have enhanced productivity that lets us do more with less time!
You know what? You can create email campaigns to your specifications with Sendinblue. It’s an easy drag-and-drop feature! Choose templates in the Design tab, fit it for all of the company needs by customizing each element individually then send out those customized messages on behalf of you today.
It’s time to take your business in a whole new direction with the latest and greatest tools. With this marketing, the system will help you grow, make sales, engage with customers better than ever before!
Sendinblue Features:
- Design your message: Need a professional-looking email in no time? Choose to start with one of our template templates, or build your own design! Add Blocks & Styles using the intuitive drag & drop builder that perfectly matches your brand.
- Personsalize content: Personalize your emails to make it more exciting, creative and engaging with a range of options. Your email is your marketing voice. Get creative with text and images to make it stand out!
- SMS marketing: Now you can easily communicate more directly with customers for urgent messages or time-sensitive offers.
- CRM: With Sendinblue, it is very easy to build stronger relationships by keeping track of all your contact details in one place.
- Segmentation: Get more engagement by sending your marketing messages to a more targeted audience.
- Marketing automation: Save time and boost performance by automating your segmentation and marketing messages.
Sendinblue Pricing:
Sendinblue comes with 3 pricing plans:
- Free plan ($0)
- Lite costs ($25/mo) which is perfect for new marketers
- Premium costs ($65/mo) which is the best solution for marketing pros
- Enterprise plan is for advanced marketers
The Battle of the Email Marketing Services, such as Klaviyo Vs Mailchimp has been around longer than most people realize and they have an easy-to-use interface with clear tutorials that teach you how everything works.
But is MailChimp really better than Klaviyo? Sometimes the answer to a question like this one might seem straightforward. In fact, you may think that there’s no way either option could possibly beat out their competitors at providing what customers need and want when they buy things online!
If you’re looking for an email marketing tool that’s easy to use, then MailChimp might be your best bet. It has clear tutorials and simple features with a visual editor in which users can easily figure out how they function – making this perfect if Ecommerce is what interests you!
This email marketing platform helps you create emails that are tailored to your brand voice and image. You can also publish an online store with this software, where customers will be able to purchase products from your company’s catalog or those they have created themselves using templates available on the site!
MailChimp Features:
- Variety of email templates: Start your email campaign today with one of their pre-made templates or build it yourself in the builder.With this creative assistant will even create designs for your emails based on your brand.
- Dynamically Personalized: With this tool, you can create personalized subject lines that will draw in your customers and keep them reading.
- Customer Journey Builder: Make your emails more relevant with automated journeys created in our Customer Journey Builder which sends emails based on your customers’ behavior and interactions, delivering better experiences and driving higher engagement.
- Integrations: Boost your email results by connecting your tools through our Integrations.
MailChimp Pricing:
MailChimp comes with 2 pricing plans:
- Free plan costs ($0)
- Grow $10/mo
- Pro plan costs $199/mo
Drip’s interface is so intuitive, it feels like you’re walking through a gallery. With the focus immediately on workflows and potential automations to start off with Drip offers many options for those who need help getting their business organized in no time at all!
Drip has a rather simple visual editor that leaves something to be desired when compared with other email marketing tools on this list. Unlike the block-based builders in most campaigns, messages are divided into three sections: header, message body, and footer – not much room for customization between these areas unless you make your own inserts!
With the use of this email marketing platform, you can easily run sophisticated multi-channel marketing campaigns that are proven to drive more sales – all with zero coding skills required.
Drip Features:
- Customer Data: Drip is the best way to get your customers’ email addresses. They send you their purchase history so that every click and cart add can be tracked, as well as any other feedback they give about themselves or products in general!
- Personalization: With Drip, you can take all of the information your customers are giving to make purchases and turn them into a powerful tool for marketing. Collect data from every click they do on something in order create personalized experiences that will keep them coming back again!
- Engagement: Delivering a personalized experience to all of your customers, no matter where they are. Show them that you remember by delivering meaningful messages and recommendations with just the right tone of voice.
- Segmentation: Easily segment your audience and see precisely what revenue each campaign drives.
Drip Pricing:
Drip’s pricing is based on the number of subscribers you have:
- Free plan provides 14 days free trial
- Email plan costs $19 and allows you to send unlimited emails
- Email & SMS plan costs $22 which allow you to send unlimited email sends, email support
Klaviyo has always been a favorite among email marketers because it’s easy, but with SmartrMail things are going to get even more simple. This tool makes sending out emails so much easier by providing you the option of what product your customers might want most at any given time – without all those pesky bells or whistles!
SmartrMail’s intuitive interface and unlimited text storage are just two reasons to consider it for your email needs. With different segments like customers, one-time users, or loyalists, plus multiple calendars/ tasks available in each account – Smartmail provides the best of both worlds when it comes time to manage all those messages!
SmartrMail is an email marketing tool that doesn’t require any other integrations or third-party tools. With this, you can send targeted emails based on data about your customer profile and their actions in addition to campaign updates – all without needing Google retargeting because it does not connect with its platform!
SmartrMail Features:
- Abandoned Cart Emails: Recover lost sales with automated abandoned cart recovery emails.
- Triggered Email Marketing: Automate the right email to send at the right time to the right customer.
- Deep Integration: SmartrMail integrates deeply with your store to take full advantage of your data.
- Automated product recommendations: Take full advantage of your store’s data to send product recommendation emails. It allows you to send your customers products they like!
- Deep Integration: SmartrMail makes your store’s data accessible so you can use it to drive your email marketing.Integrate your Shopify, BigCommerce, WooCommerce or Maropost Commerce Cloud store in one click.
SmartrMail Pricing:
SmartrMail comes with 2 pricing plans:
- Standard plan costs $19/mo
- Unlimited plan costs $99/mo
If you are a creator, then ConvertKit is the best email marketing platform for you! ConvertKit helps you connect with your audience and grow your business using email marketing software that’s so easy to use you can spend less time in our tool and more time creating.
The editing and writing process of email marketing can be a sticky point for many creators. With the ConvertKit team, you breeze through the tedious parts so that your emails stand out with creative content – which is after all, what makes them worth reading!
ConvertKit has an extremely high delivery rate of 98% and a healthy reputation with email providers which means your emails are more likely to end up in the inbox!
ConvertKit Features:
- Easy email templates: Create as many branded email templates as you like. Set one as the default so that nothing slows you down when inspiration hits.
- Clutter-free writing experience: Inline styling options help you to add buttons, images or videos to your email with a simplified interface for a great writing experience.
- Build beautiful pages in minutes: Designed by world-class pros, thier fully customizable templates are made to catch eyes and grow email lists. There’s no coding required, and they’ll look great on every device.
- Automatic free download delivery: Allows you to set an incentive to automatically deliver whenever someone fills out your form or signs up on your landing page. All you need to do is upload the file in your account and ConvertKit will do the rest.
- Add tags automatically: Add a dropdown list to your signup forms for subscribers to tell you more about themselves, or tag them based on links they click in your emails.
ConvertKit Pricing:
ConvertKit comes with 2 pricing plans:
- Free plan costs $0 which is for new creators building their list
- Creator plan costs $9/mo which is for growing creators automating their work
- Creator Pro costs $25/mo which is basically for established creators scaling their business
SendX is one of the most powerful email marketing software to send campaigns that allows you to build your list and automate your marketing. It is perfect for small businesses looking for automation tools such as landing pages, leadflows, embedded forms, email marketing, drip campaigns, etc. at a fraction of the cost.
If you’re looking for something that is easy to set up and does not take a lot of time to learn, you should definitely try this. With the drag and drop editor and list segmenting features which are far better than the customer.
SendX Features:
- Email Campaigns: Reach your subscribers by sending unlimited email campaigns with best of breed email deliverability.
- Email Pop Up Forms: Easily create beautiful pop up forms to grow your email list. Choose from a variety of high converting themes.
- WYSIWYG Drag & Drop Email Editor: Allows you to design beautiful email newsletters even if you don’t know coding.
- APIs: SendX APIs enable you to push events and add custom data to your contacts. Orchestrate email marketing automation using super simple Javascript and rest API.
- A/B Testing: A/B testing or split testing in email marketing is the process of sending one version (version A) of your email to a subset of your broadcast list and sending another version to another subset.
- Integrations: SendX integrates with a host of software like CRMs, payment gateways, marketing automation, webinar tools and, of course, Zapier.
SendX Pricing:
SendX pricing varies for various subscribers:
- For 1-1000 Subscribers it costs $7.49
- For 1001-2500 Subscribers it costs $14.99
- For 2501-5000 Subscribers it costs $29.99
- For 5001-10000 Subscribers it costs $39.99
- For 10001-15,000 Subscribers it costs $44.99
Sendlane helps you generate more revenue, increase retention, and automate personalized experiences for your customers. With this email marketing tool, you can turn online shoppers into loyal, lifetime customers with email & SMS marketing.
With Sendlane, you can trigger email communications based on a customer’s open times and other engagement behaviors. Customers will receive messages that align with them as they’re actively engaging with the emails or website!
Sendlane Features:
- SMS Marketing: Spark conversations and drive dollars by adding personalized SMS messaging to your funnels.
- Intelligent Pop-ups: Capture more emails, reduce abandoned carts, and drive more sales with intelligent pop-ups for your website.
- Multivariable Segmentation: Leverage 100+ data points to create the “perfect audience” from your list based on a variety of options.
- Marketing Automation: Give everyone a unique experience through perfectly timed and targeted automation funnels while you sit back & relax.
- Real-time Analytics: From open rates to conversion performance, get access to tons of data.
- Deep-Data Inetegrations:Connect Sendlane with your favorite lead capture pages, shopping carts, membership platforms and more.
Sendlane Pricing:
Sendlane comes with 3 subscription plans:
- Growth plan costs $83/mo
- Professional plan costs $208/mo
- Starter plan costs $497 for one-time payment
Email can be a difficult thing to master and it’s not surprising that many people want to outsource the task. With this in mind, we’ll be looking at GetResponse today, one of the better-known email marketing services on the market.
This service is growing fast, they’re helping more than 500 000 customers send two billion emails per month which is a staggering figure. And it’s no wonder that the company has also gained multiple awards, including being named “Best Overall Email Service Provider” in 2012 by the Web Marketing Association.
The service has an easy-to-use interface and a strong focus on customer support so it should be popular with beginners who want to master email marketing. They also have a number of pricing options to appeal to both big businesses and startups.
Besides email marketing, GetResponse also offers automation software that includes lead generation solutions which might be an important consideration for small business owners who are not yet ready for more sophisticated offers.
GetResponse Features:
- Email Newsletters: You can send newsletters which are free forever and send one-time email broadcasts with updates and special offers.
- Autoresponders: Create automated email sequences to follow up with and nurture your subscribers.
- Automation emails: Design and trigger action-based, automated emails to engage and sell.
- Automated blog digest: Increase your blog’s reach andshare posts via email and on social media.
- Perfectly-timed emails: Deliver emails at the right time with Perfect Timing and Time Travel delivery tools.
- Drag and drop email creator: The drag-and-drop email creator lets you design and send pixel-perfect emails in a few clicks. You can use layouts and sections to build your message.
GetResponse Pricing:
GetResponse comes with 3 subscription plans:
- Free plan costs $0 up to 500 contacts
- Basic plan costs $12.3/mo for 1000 contacts
- Plus plan costs $40.18/mo for 1000 contacts
- Professional plan costs $81.18/mo for 1000 contacts
Conclusion
When it comes to email marketing, some of you may be overwhelmed with all the different tools out there. So I’ve set up a few quick references below that can help get your mind wrapped around what each tool offers and how they compare!
I’ve set up a few quick references below based on the key features each tool offers. I’ve rated email builders for their ease of use and then ranked them according to how many different eCommerce platforms are integrated with those tools, so you can find what’s best suited for your needs!
Successful eCommerce stores know that the best way to grow their business is by building relationships with customers. And what could be more personal than an email? By weighing each pro and cons, you can choose a tool that will help bring in new traffic while also keeping your loyal following engaged!
Klaviyo is not the only option. There are plenty of great alternatives that won’t cost you so much per month for features like these! Although, if you are still unsure about your ideal pick, I would encourage you to sign up for their free trials. Testing out the software yourself will help you decide better.
If you have any questions regarding these alternatives, you can leave them in the comment section below! Happy to respond to you all. And don’t forget to join our FB Group- Saas Talks where we discuss upcoming software reviews and other saas-related topics.
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