Are you trying to find the best referral program software for your business? If so then you have arrived at the right blog post.
We have done research on the majority of the referral marketing software services out there in the market. We’ve done the messy work for you and have provided the list of top referral marketing services, referral tracking applications, and their software.
Here are my top picks for the best referral marketing software
List Of Best Referral Marketing Software Program
Table Of Contents
As business owners, we all want to grow. With the Internet and social media, there is a steady stream of noise from marketing services offers for business owners to consider. These offers and services can often be expensive, and many come with a “Too Good to Be True” stigma attached to them.
Don’t get me wrong. Many of these new strategies and products can work, provided that they are given the proper financial backing and timeframe, but as a small business owner, it can be a daunting (and expensive) proposition.
However, there is one type of marketing that is tried and true, has been around forever, and historically results in more new clients for a business than almost any other method – all at a fraction of the cost. And the type is Referral Marketing.
Referral marketing is the method of promoting products or services to new customers through referrals, usually by word of mouth. It’s a comprehensive strategy to encourage passionate customers and brand advocates to directly refer their inner network to your business. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.
Any kind of business can take advantage of referral marketing. This kind of marketing strategy can be very effective for businesses like small single-owner and entrepreneur companies all the way to large corporations. Many businesses that offer products or services can implement referral marketing campaigns.
Now it’s time to review the above-listed Best Referral Program Software. But before that let’s discuss some basics about the referral program software.
What Is Referal Program Software?
Referral software helps companies promote their service more effectively by using their customer base as a source for additional sales leads. A referral program software is a digital tool you would use that helps you to implement and manage a referral marketing program.
In other words, a referral program software is a powerful tool for marketers, and if utilized wisely results in acquiring new customers. The rewards through referral marketing can be obtained through multiple events in the form of social shares, subscriptions, registrations, app installs, sales and conversions. In fact, every successful start-up or established business holds a referral marketing strategy.
Detailed Review Of Top Referral Program Software
Referral program software and loyalty solutions for eCommerce brands. Acquire high-value clients at a low cost, increase retention and grow revenue through targeted referral and loyalty programs. Talkable offers comprehensive segmentation capabilities, a built-in A/B testing suite, and best-in-class fraud prevention intelligence for both referral and loyalty solutions.
Talkable is more than just a technology solution. As such, every client has a dedicated team of experts who will strategize, envision, create, deploy, and optimize all of your campaigns. The customer success team will extend your marketing team by designing referral and loyalty programs that exceed your expectations.
Talkable provides several optional features that help increase conversions and make your referral program incredibly easy to manage. Here’s an overview of each with links to integration details.
- Automatic Coupon Creation: Issue single and multi-use coupons automatically for your campaigns.Referral Tracking Methods: You can see how Talkable tracks referrals and what data is used in the tracking process.
- Сustomer Service Portal: Explore full details for each individual customer and their referral journey, manage their rewards, and deliver excellent customer service.
- Params encryption: For additional security, it is possible to encrypt Advocate, Friend, and Loyalty member emails on the back-end, as well as their custom properties.
- Integrating Events: It Fits SaaS, subscription-based, and other businesses that require integrating additional events to build more advanced referral logic on top of regular purchases.
- White Labeling: Talkable can be white-labeled so that links and URLs point to your domain instead of talkable.com. This is currently an Enterprise plan-only feature.
- Segment with Traffic Source: When driving traffic to one of your campaigns, you can include a traffic source parameter as a URL query string to help segment your reporting. This is helpful when you are driving traffic from many different sources to the same campaign.
- Including Product Items: Let your customers share specific items that they’ve purchased and pass product details along with purchase data.
- File encryption: For encrypting sensitive data when sending it through the Internet, you can use PGP encryption. It is a public key encryption program that has become the most popular standard for email encryption. PGP uses a private key that must be kept secret and a public key that the sender and receiver must share.
- Talkable supports coupon auto-sync for Shopify. This feature allows the automation of code creation and management of Shopify Price Rules, rather than manual code creation and uploads to the Talkable Platform.
- Talkable fully supports the SAML v2.0 standard, making it easy to add a layer of security and convenience to your Talkable program.
- Talkable offers comprehensive segmentation capabilities, a built-in A/B testing suite, and fraud intelligence.
- The custom_properties variable allows you to pass any custom data to Talkable as a collection of Key-Value pairs. Those can be used for various segmentation purposes since join criteria and incentive criteria are capable of using the ones in conditions.
- Talkable has an Android and iOS framework enabling you to use Talkable in Android and iOS Apps.
Talkable offer 3 plans
- Self-Serve plan for small businesses.
- Managed Plan for businesses looking to partner with a team of experts to continuously optimize and scale their referral program for maximum impact and results.
- Enterprise Plans for enterprise and large businesses.
But the Pricing information is not provided by the vendor. You have to contact the vendor for pricing details.
Referral Factory is a referral marketing platform that is geared at helping you get more referred customers. Their solution allows you to ‘build your own referral program in under 5 minutes by giving you access to over 1000 pre-built referral program templates that you can duplicate and use as your own.
What I like about Referral Factory is that you don’t need to install any tracking scripts on your website – which means that marketers don’t need the help of developers to implement their basic solution. Their referral software comes with a built-in ‘page builder’ so you can build your own pages to capture referrals, and these can look and feel 100% on brand.
Referral Factory Features
- Easy To Use: “Referral marketing software” sounds like a mouthful, and possibly even more complex to operate. But that’s not the case with Referral Factory. In truth, it makes working with Excel pivot tables look like rocket science. From sign-up to creating and managing referral programs, you’ll find the entire experience not just easy, but fun.
- Referral Program Templates: Referral Factory put together a list of over 1000 templates that you can use. Templates span various industries and business types, and also referral marketing models. You can also build your own template from scratch.
- Define Rewards: With Referral Factory you define the rewards for your users – it could be anything from cash to coupons to coffee. Access your data in real-time to keep track of when to issue your rewards. Or connect to our API to automate the process.
- Customization: You can customize the look and feel of your campaign without writing a line of code. Simply use our drag-and-drop builder to change your layouts, or our editor to change the colors and branding.
- Social Sharing: Social media is a powerful promotional tool. People often use it to share content they feel will help their network get ahead in some way. Using social media sharing buttons, you can capitalize on this pay-it-forward movement, and get the word out about your amazing program.
- Tracking: Keep a close eye on your campaign results from your dashboard, including details of registered users and who referred who. You can also export all your data by CSV, or use integrations to send the leads to other platforms including Hubspot, Intercom, Salesforce, Zapier, or others.
- Referral Factory offers Build Referral Programs In 19 Different Languages.
- Easily integrate your referral campaign with the business processes you already use.
- Connect your referral tracking process to your rewards issuance.
- Referral data can be easily exported as a CSV file, making it easy to share with all stakeholders.
- Most features are extremely flexible and easily adjust to your unique needs.
Referral Factory offers 3 plans
- Starter – $95 per month
- Basic – $200 per month
- Pro – $300 per month
Referral Factory also offers 15 days free trial plan.
Friendbuy is a cloud-based referral marketing solution designed to help eCommerce businesses of all sizes generate leads, increase referrals, and manage marketing campaigns. Key features include email capture, reward programs, fraud detection, A/B testing, analytics, and reporting.
The application enables marketers to activate referrals websites and mobile apps using call-to-action (CTA) buttons that encourage customers to share products via links. Friendbuy automates the distribution of different rewards such as coupon codes, loyalty points, account credits, and gift cards to customers.
- Easy, Flexible, Extensible, Referral Program: Using FriendBuy, you can launch your referral program quickly and easily with lightweight code snippets to get your referral program live. Friendbuy’s integration partners can support automated reward payouts, centralized data warehousing, and will fit virtually any marketing strategy.
- Referral Template: Friendbuy widget templates are mobile-friendly and optimized for encouraging, easy sharing. Make real-time edits with your custom assets for an on-brand referral experience. Personalization and segmentation options for campaigns will deliver targeted offers to the right user at the right time, to boost conversion performance based on any conditional logic.
- Automate ReWard Fulfillment: Friendbuy automates fulfillment for any reward type: coupon code, account credit, loyalty points, gift cards, and more.
- Tracking and analytics: With consumable analytics, you can track real-time performance through each step in the referral funnel.
- Anti-fraud Dashboard: Friendbuy features a built-in fraud-protected dashboard. This allows you to flag any suspicious referral activity. It can be done via personal data analysis, IP address, and cookie tracking. The customer success team offers support on this issue as well as updated anti-fraud best practices.
- Allows you to modify the platform to suit your business goals and needs.
- The software should provide insights into the channels with the highest referral rates. It should also provide your top influencers, referrals sent and the ROI generated.
- Friendbuy supports online and offline referrals such as referrals through receipt codes, QR codes, email lookup, and e-receipts.
- Friendbuy offers A/B testing capability for every part of the referral funnel. You can experiment with different offers and messaging to learn what drives more shares and conversions.
- Friendbuy makes it easy to create variants and measure findings against your selected key performance indicators.
FriendBuy offers 3 pricing plans
- Starter – $249/month.
- Deluxe – $749/month.
- Enterprise – You have to contact with the vendor for pricing detail.
Genius Referrals is a referral marketing software that helps to acquire better customers using the power of word of mouth. It helps to increase sales and revenue and improve efficiency.
The Genius Referral Platform provides end-to-end solutions for all referral marketing needs. It simplifies the process by building, designing, and integrating the campaign, and provides a powerful set of tools, including in-depth tracking and all the advanced metrics to make the right decision all on a single platform. It easily optimizes the campaign and growth strategy by appealing rewards for the advocates and saves time with automatic payouts.
Genius Referals Features
- Full Control: Get the flexibility you need for your “Refer a friend program”, no matter how complicated your business logic is.
- Multiple Accounts: Create different accounts for your apps/websites and manage them easily through our Control Center.
- Dashboard: Let your customers take full control of their programs by analyzing their performance and taking proper actions.
- Flexible Campaigns: Take advantage of our tiered and highly customizable campaigns and create engaging promotions for your customers.
- Widget Tools: Create your default promotional contents and allow your customers to share them in their native language on social media.
- Monitoring Tools: Get the insights of your referrals program by analyzing charts and graphics in our Control Center, and tweak what’s needed.
- Monitor & Optimize: Refine your referral program so you’re getting the most out of it with detailed insights, advanced analytics, and our comprehensive dashboards. Figure out what’s working and what’s not. Adjust your programs in real-time based on your needs and maximize your growth.
- Affiliates can create custom codes for sharing.
- The free trial is quite generous and lasts 30 days.
- The software allows for full CSS customization.
- Creating banners and social sharing links is super easy with Geniusreferrals.
- Increase your social media exposure by making it easy for your advocates to share your promotions across all of the top platforms.
- Maximize your ROI with our powerful affiliate software.
Genius Referals Pricing
Genius Referrals offer 4 plans
- Starter – $ 49/month
- Silver – $ 129/month
- Gold – $ 249/month
- Platinum – $ 499/month
ReferralMagic is a referral marketing solution designed to provide SaaS organizations with the tools to build multiple referral marketing campaigns at once, within a few minutes. Businesses can offer various rewarding options and scenarios with their referral campaigns and embed them into their website to reach more customers.
Referral Magic Features
- Easy and Quick Installation: Install ReferralMagic just like installing Google Analytics to your website. It takes only a minute to complete the installation.’
- Invite Friend Widget: You can customize, localize and add an invite-friend widget to your website in seconds.
- Referral Campaigns: Referral Magic allows the creation of multiple referral campaigns for different purposes.
- Selfie Referral Campaign: The selfie campaign allows you to track referrals coming from your own links on social media, etc.
- Signup Boosgt Referral Campaign: Track signup conversions on your website and reward both your referrers and invitees.
- Conversion Machine Referral Campaign: Track upgrade (or purchase) conversions on your website and reward both your referrers and invitees.
- Real-Time Referral Statistics: Get real-time statistics on your referral campaign dashboard. View conversion funnel chart.
- Reward Management: Browse and manage manual payouts to both your referrers and invitees by using ReferralMagic’s reward management area.
- Referral and Invitee Reward: You can set Set different rewards such as money for both your referrers and invitees.
- Integrate with ReferralMagic through the API. Gives you advanced flexibility.
- Referral Magic supports integration with more than 1000 third-party solutions using Zapier.
- Access to real-time reports for each referral campaign you create.
- Get access to pending reward payouts, filter them and mark them as processed as you give them away.
- Get instant data from specific events on your ReferralMagic account.
- ReferralMagic is a fully integrated API that is ready to offer you the most flexible and customizable referral tracking platform.
Referral Magic Pricing
Referral Magic offers 3 plans:
- Monthly – $245/month
- Annual – $2205/year
- On-Premises – $9700 (One Time Licence)
TapMango is a customer loyalty and marketing platform that allows any retail store or restaurant to create and manage their own customer loyalty program, all branded to their business. The solution works with small and large businesses, from allowing businesses to run flash sales that help drive traffic, to managing mobile ordering for multi-location restaurants. The platform integrates with any existing Point of Sale (POS) system to help convert sales transactions into loyal customers.
- Enroll customers any way you want: Customers can enroll in your loyalty program via ✓ Customer Facing Tablet✓ Your Mobile App ✓ Online on the Web ✓ SMS/Text Messaging.
- Customization: With Tapmango, everything you get is branded so you look like you. For example, customize the colors of the tablet app, customize the colors of your branded mobile app, customize the look of your loyalty tags, and more.
- Segmentation: Automatically segment your customers any way you want. (E.g. by their spending habits, by how often they come in). By segmenting your customers, you can create targeted marketing campaigns to sell them exactly what they’re looking for.
- Manage Multiple Location With Ease: With Tapmango you can run campaigns to specific locations, restrict rewards by location and share points across locations. In addition, location reconciliation reports are available to our merchants.
- Sell to Customer, anytime, anywhere: Create flash deals that can be pre-purchased via text message. Customers can then buy from text and come to the store to pick items up. This is a great way to generate untapped revenue and increase repeat store visits.
- Social Marketing is done by Your Customer: Customers can snap a selfie on the in-store tablet, share it on their Facebook timeline and receive a reward. Their posted photo is accompanied by your store info so their friends can find your business with ease.
- Mobile Payments: Provide the convenience of mobile payments with your own branded mobile app or our standard Tapmango app. Customers can load money onto the app and use it to pay at your store. Funds will flow directly to your bank account.
- Analytics: Various dashboards provide you with a birdseye view of your program performance. Track customer visits, sign-ups, spending habits, and so on. All dashboards are segmented by location so you can track the success of all your locations.
- Fully customizable branding from top to bottom.
- You control rewards, specials, and campaigns via our easy-to-use marketing portal.
- Control over what info you intake when new customers sign-up.
- Instant win gamification.
- Includes branded mobile app.
There is no pricing available on the official site. You have to contact the vendor for pricing information.
SaaSquatch is a cloud-based loyalty, referral, and rewards marketing platform that offers digital businesses a centralized platform from which to track, manage and reward referrals from their customers. Incorporating built-in analytics tools, reporting capabilities and flexible theming as well as mobile-optimized email notifications and security management features, SaaSquatch aims to provide users with a simple yet powerful customer advocacy solution.
- One Platform to Reward it All: The SaaSquatch referral and loyalty platform gives you the power to create customer referral programs along with a wide variety of incentive-based customer activation, retention, and win-back programs all from one place.
- Marketer Driven: SaaSquatch gives marketers the power to build, publish and analyze programs. Simply install our referral program software once and endlessly optimize your customer referral programs.
- Seamless, Native, and Local Experiences: Customer experience (CX) is a key battleground for marketers today. With SaaSquatch, digital businesses can run seamless referral programs in the most complex situations.
- You can create and run multiple campaigns at the same time.
- The admin UI is really simple and easy to use.
- The tracking abilities are extraordinary and the analytics are in-depth.
- The software has well-supported API docs.
- Multi-language and multi-currency support
SaaSquatch Pricing plan starting from $1750.00/month. Unlike other vendors, SaaSquatch does not take a percentage of your referral revenue or reward spend, so you’re free to grow.
Revetize is a referral marketing software tool that lets you hit multiple birds with one stone. If you’re looking for the one-stop-shop for everything lead generation, customer communication, and reputation management, Revetize is the platform for you. Revetize provides end-to-end solutions designed for Web App and Android. This online Customer Engagement system offers Analytics, Contact Management, Dashboard, Feedback Collection, Gamification, Customer Management, Mobile Access, and Scheduling in one place.
- Business Texting: With 98% open rates, SMS is the channel your customers are engaging in. But you don’t have time to message them all! Revetize allows you to personalize and automate your messaging with a few clicks.
- SMS-Keyword Enabling: Generate leads, boost retention, and spark revenue without lifting a finger. With SMS-Keyword Enabling, you can choose any keyword or phrase for your customers to text in. When they do, Revetize will automatically commence any automated SMS campaign sequence you pre-determine.
- Lead Generation: Incentive, track, and generate referrals from your customer. Create and distribute promotions straight from the platform.
- Reputation: Quickly generate 100s of online reviews from authentic customers. You can also easily gather NPS feedback surveys so that you can improve and perfect.
- Collect and visualize NPS feedback surveys from an actionable dashboard to understand and improve on customer reviews.
- Access marketing information on the go via any internet-enabled device, including mobiles and tablets.
- You can create and share promotions and social campaigns directly from the Revetize platform.
- The support offered by Revetize is also very responsive and their team is always available to help out with any concerns or queries.
- You can easily schedule a demo of the software by filling a form directly on their website.
Revetize Offers 3 annual plans:
- Standard – $199/ month
- Silver – $499/ month
- Gold – $649/ month
Revetize also offers monthly, Quarterly, semiannual plans. You can check them on the official site.
Mention Me is an award-winning referral marketing platform that fuels business growth. Its world-class programs have delivered more than 4 million referrals totaling £1bn+ in revenue for 450+ brands around the globe. MentionMe seamlessly integrates into your website so you can nurture customers to become lifetime brand advocates who shop often, spend more, and recommend your business to others.
- Incentivize, reward, and track referrals.
- Seamlessly integrate into your martech stack for even better performance.
- Manage, test, and optimize your referral campaigns with our easy-to-use platform.
- Serve highly targeted messages at the right time to build brand love.
- Drive the next best action until customers are ready to refer.
- Showcase your brand to full effect with flexible creative elements and thoughtful user experiences.
- Work hand-in-hand with our teams to go live and continually optimize performance.
- Get bespoke reports on the metrics that matter to you.
- Evolve your program to meet your changing business goals.
- Multiple languages and currencies supported to drive international sales
- Mention Me supports up to 14 different ways to share referrals including through social media, email, and word of mouth recommendations.
- Available in 20 languages.
- Users can gain valuable insight into program performance from Mention Me’s reporting dashboard.
Mention Me Pricing
No Pricing information is provided on the official page. Contact the vendor directly for pricing information.
Ambassador empowers marketers to increase customers, referrals, and revenue by leveraging the power of word-of-mouth. Their marketer-friendly software simplifies referral marketing, automating the process of enrolling, tracking, rewarding, and managing your customers, affiliates, influencers, and partners.
- Branded Customer Portals: Maintain full control of your brand image and messaging with our fully customizable customer and ambassador portals.
- Personalized Landing Pages: It’s all about personalization. Equip your ambassadors with customized landing pages to share information about your products and services.
- Custom Share Links: Increase trust and conversions by providing your ambassadors the ability to create custom links to share with their community.
- Engagement Tools: Mobilize your ambassadors by using our new engagement features, designed to put you in the driver’s seat and increase your program success.
- Customized Report: The insights you need to make the right decisions, all at your fingertips. Our reporting tools allow you to fully customize your reports.
- Advanced Fraud Detection: Ambassador offers a transparent, privacy-focused ecosystem, with customizable control of permissions for both the business and your customers.
- Ambassador provides you with powerful, intuitive tools to analyze actionable performance data and optimize your entire referral program to increase ROI.
- Ambassador’s intelligent platform empowers you with the tools with the insights you need to drive more referrals.
- Whether you’re looking for one-click integrations or want to go all-in with our enterprise-level APIs, Ambassador software complements your existing stack and scales to your future one.
- A seamless brand experience with our fully customizable module templates and personalized ambassador portals, keeping you in control of your message at all stages of your campaign.
- The Ambassador’s onboarding support team ensures that you can start your program without any trouble.
Ambassador offers 3 plans:
- Startups – $500/month
- Pro – $1000/month’
- Enterprise – Custom. You have to contact the vendor for your customized pricing.
Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Its single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with
Yotpo is empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with the tools you use every day, including Google, Instagram, top eCommerce platforms, and the rest of your tech stack.
- Multiple Campaign Choices: Choose from a host of powerful, pre-built campaigns that are designed to effectively boost retention.
- Custom-Designed Experience: Customize to your brand and integrate across every channel, with no need for templated UI.
- Tier-Based Programs: Deploy a tiered structure based on points, spending, purchases, or referrals.
- Measurable ROI: Get complete visibility into both the investment and value generated from your loyalty campaigns.
- Customer Management: Drill down with a detailed dashboard of individual customer’s actions and behaviors to gain intel to personalize future activities.
- Flexible Reward Structure: Choose from multiple options for rewarding referrals, including points, products, store credit, and discounts.
- Program Analytics: Monitor and evaluate your referral program performance using our comprehensive dashboard.
- Generate more reviews/content than with any other solution with in-mail form and other tools.
- Use your UGC (user-generated content) to market your business — it’s more trusted and effective than any other brand content.
- Stay in contact with your customers, build relationships so they become loyal, and continue to engage with you.
- Display verified reviews at key points on your site to increase conversions.
- Choose from a variety of sharing options, including Facebook Messenger and our ESP integrations.
- Personalize email capture interaction to maximize results without compromising user experience.
Yotpo offers 4 plans:
- Silver – STARTING AT $29 / month
- Gold – STARTING AT $249 / month
- Premium – Have to Contact with the vendor.
- Enterprise – Have to contact with the vendor.
What Are The Benefits Of Referral Marketing Software?
- Enables Higher Converting Traffic Source: Referral Marketing provides scalability for word of mouth to happen. Word of mouth is one of the highest sources of leads for marketers and Referral Marketing Software enables word of mouth to happen. A Referral Marketing Campaign helps marketers to reach a large pool of people and also helps to leverage social channels. Personal recommendations by friends are always the best forms of advertisement and are known to be trustworthy.
- Data Use: Companies collect transaction data routinely through loyalty cards, POS software, websites, etc., which, however, remain segregated in silos that don’t talk to each other and remain underutilized. The latest Referral Marketing Software systematizes data collection, as its analytics modules have a definite plan to use this data.
- Improved Engagement on Owned Channels: Businesses’ owned channels include their website traffic, social media assets, and emails. Referral marketing software helps businesses to use their owned channels effectively to engage with their customers and turn them into referrals. Referral Marketing Programs allow businesses to use relationship marketing.
- Easy progress tracking: You can view user engagement and get an idea of referral success with regular progress tracking reports. An occasional glance at the reports will help ensure that you are making the best use of your customer referral strategy.
- Social media boost: Social media has become an incredibly important advertising tool in reaching the newest generations of consumers. Because most referral marketing platforms also allow customers to refer friends via their favorite social media site, your brand will get an additional boost in social media presence.
- Increased engagement: Increasing engagement strengthens your online presence and increases the chances of potential revenue. A customer who refers a friend is likely to visit your website more frequently to either claim rewards or even just discuss a product with others. The more often a customer returns to your site, the more items they tend to purchase.
- Automation: Once you’ve set up a good referral marketing platform, you can pretty much sit back and enjoy the benefits. While you will need to take several steps at the beginning, such as allotting rewards points and setting up your referral marketing promotion program, most of the work is done by your customers.
Conclusion On Best Referral marketing Software
At its core, referral marketing is about enabling and incentivizing your existing customer base to encourage their friends to come and try your product for the first time. Referral marketing is known to be one of the best and most trusted marketing approaches applied by both small and large businesses globally. This type of marketing aims at encouraging and increasing the number of new clients. And is usually done by offering incentives, rewards and encouraging customers to recommend the business’ products and services to other people.
Thus referral programs are a great way to get more traffic and increase your sales. As such, I have mentioned some of the best Referral Program Software above. Hope you liked reading this article on “Best Referral Program Software“. If you have any questions regarding the topic, you can leave them in the comment section below. I will be happy to respond.