If you are into Affiliate marketing, Digital marketing, or own an agency, you know how valuable it is to know what are the patrons looking for. The key element of digital marketing is keywords, if you know how to track them, then the job is already half done. But from my experience, I can assure you the process is extremely tricky and time-consuming if you do not have the correct tool in hand.
As the demand for an accurate and effective keyword tracking tool is really high in the market, the internet is filled with the best SERP tracking tools at different prices with different features. These tools are extremely useful in keeping track of competitor sites and in tracking a large number of keywords.
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What Is SERP Tracking Tool?
This is an important tool for Search Engine Results Page analysis, that helps you track specific keywords top websites are using to rank their site. SERP tracking software allows you to see those specific keywords and additional valuable data you can use to rank your website on the first page.
These tools are mostly used by professionals and these are extremely useful, thus, a SEO SERP tool can be pricey. Here is a hand-picked list of the Best SERP tracking tools to end your search for the best SERP software.
We are familiar with what is the job of SERP software is, so we know what functions basically looking for in our keyword tracking tools or rank tracking tools. Let’s not waste any more time and start our list.
With its data accuracy and simple user interface, it is no wonder that Accuranker is featuring at the number 1 spot on our list.
The feature that makes it one of the most popular website position tracking tools is its ability to integrate with Google analytics and search console. You can easily check for historical data of a website and analyze top ranking websites’ progress and set up strategies accordingly.
It enables you to see visitors matrics along with website ranking, by this you can easily take a closer look at the traffic loss or gain because of the ranking fluctuation. It also allows you to see the changes in the ranking of your competitor at the same time you are tracking a keyword. Accuranker also keeps you notified when any major changes happen for any starred keyword.
- Local and global: This useful feature alows you to track SERP positions for numerous location and countries.
- Daily data: Another helpful feature of Accuranker is that it sends you daily reports regarding daily rankings.
- Multiple advanced features: Accuranker provides you with 50+ advanced features that enables you to filter and track keywords with better accuracy.
- Multiple platform tracking: Accuranker allows you track multiple search engine platforms like Google, Youtube, Bing, Bidu etc.
- Multiple users: As this SERP software is made keeping marketing field in mind, it allows your whole team to use it without any trouble.
- The interface is easy to work with.
- You can add unlimited domains to a single account with this tool.
- You can easily check the SEO tracing effectiveness with its tagging feature.
- You can add as many team members to one account.
- It is an expensive tool that provides only 1000 keyword search plans and above
- You can only track 10 competitor sites.
Accuranker has two types of payment plans for different payment cycles.
- Monthly billing: 109$/month
- Yearly billing: 99$/month
ProRankTracker is another useful SERP tracking tool that provides you with accurate reports in order to give you a better insight into rankings. This SEO SERP tool has been designed to serve medium to standard enterprises, but even an individual can easily use it.
ProRanktracker helps you in comparing competitor websites side by side which allows you to see how well they are doing overall. Additionally, it provides you with detailed reports that allow you to analyze your progress in rankings in a certain span of time.
With its API access feature, you can integrate this tool with google drive or dropbox and get access to in-depth abilities. With all these features ProRankTracker easily makes our list.
- Accurate algorithm: This tool is built with algorithm that has peak level of accuracy, so you get acurate data only.
- Multiple platform tracking: ProRankTracker allows you to track almost every major search engines.
- Competitor comparison: With this powerful tool you can easily compare competitor websites and analyze their performance.
- Access to multiple users: You can add multiple users to a single account without paying additional money.
- Templates: You can customize tracking reports with its templates.
- It comes with a mobile app so you can get the reports anytime
- You can track google and youtube videos as well
- You can get the reports anytime you want
- It comes with a multilingual interface
- This tool isn’t intuitive, hence it feels a bit complex
- Free plan
- Starter Plan: 13.5$\month
- Pro Plan: 89$/month
- Agency Plan: 180$/month
Apart from accuracy, the feature that makes Advanced Web Ranking feature on our list is its accessibility from any device. This versatile tool is fully equipped with features that allow you to check website visibility, ranking comparison, ranking distribution, and stuff.
Additionally, you can find defects in your SEO strategies with this tool. It also allows you to check the visibility of a certain website on major search engines based on certain keywords. With all these features you are also provided with a white label report to present a unified report.
Advanced Web Ranking Features
- Local rank tracker: Just like other top listed SEO tracking tools, it also allows you to track local rankings.
- SERP position tracker: With Advanced Web Ranking you can esaily check the evolution of the position your SERP on different devices.
- 3000+ platform support: Advanced web Rabker supports more than 3000 search engine platforms which many alternatives don’t.
- Multiple languages: Advanced Web tracker allows its users to see the reports in multiple languages.
- It provides fresh and accurate data
- It can accommodate unlimited user accounts free of cost
- This tool has a quick response time
- The interface is clean and simple
- It takes longer updating when you track large volume keywords
Advanced Web Ranking Pricing
There are 4 types of prices available on this SERP website
- Starter plan: 49$
- Pro plan: 99$
- Agency plan: 199$
- Enterprise plan: 499$
Created by Mangools, the SERPwatcher is one of the most trusted SERP tracking tool that comes with 4 additional tools. It comes with a share tracking feature that allows you to share rank tracking details.
This SERP tool allows you to filter SERP tracking reports using different filters.
It also provides updates on any crucial changes through Email.
- Accessibility: It allows you to track SERP rankings from any device and any location.
- Sharable reports: It comes with interactive alert and reports, and you can share them with your clients.
- Precise stats: You can organize keywords with tags and this SERP tool with provide you with accurate rank stats.
- Clean interface: This tool has a clean and organized interface, that maes it easy to work with.
- The interface is well organized
- It can track rankings of over 3000 search engines
- It displays all the relevant stats you might need making them easily accessible
- The interactive reports can be easily and digitally shared
- It doesn’t feel like a value for money tool
SERPWatcher comes with 3 types of pricing plans with a 10-day free trial
- Basic plan: 49$/month
- Premium plan: 99$/month
- Agency plan: 79$/month
IF you are looking for a tool that covers all of the ground, then this could be the one for you. SE Ranking is a stand-alone SEO website that allows you to track all the major search engines with ease. You also get many useful tools, that can help you in SERP tracking, Website marketing, and many other tasks you want to carry out.
The keyword rank tracker of SE Ranking is one of the most accurate ones that allows you to track keywords in all the major search engines. This is a useful tool for analyzing your competitor’s websites strategies, you can easily check for the keywords that they are ranking for and set your plan accordingly.
SE Ranking Features
- Supports various search engines: SE Ranking enables you to tracl all the major search engines, that’ll certainly gives you an edge.
- Searches for different type of devices: This tool analyzes SERP rankings for desktops, as well as mobile devices.
- Superior tracking: With this powerful tool, you can track all locations, even you can for certain postal codes.
- Tracks different elements: You can track SERP features, Google ads, and maps with this SERP software.
- It has affordable and flexible pricing
- It is very accurate as compared to other SERP tools
- It has a mobile application from which you can view your reports
- It comes with useful website audit and backlink monitoring tools.
- It takes a considerable amount of time to update voluminous data lists.
SE Ranking Pricing
SE Ranking comes with 3 types of pricing plans.
- Essential Plan: 31$/month
- Pro Plan: 71$/month
- Business Plan: 151$/month
This is one of the most powerful tools to check and analyze the historical SERP of the desired website. SERPWoo makes it our list as it can track the top 100 listed pages of any website. The reports you get from this website will help you analyze the faults in your strategies.
It gives you an in-depth insight into why the competitor websites are ranking and how are they gaining traffic.
Unlike other SERP tools, it provides colors and graphs, that are really helpful for sorting out data.
- Automated Email alert: SERPWoo comes with automatic email alert that always keep you updated without any additional cost.
- Advanced tracking: This tool is capable of tracking local, global and mobile data.
- Keyword research: SERPWoo comes with keyword research feature that allows you to search for the keywords your competitors are ranking for.
- Online reputation tracker: This is a new feature that can’t be found everywhere. With its unique tagging feature, you can always stay updated if any negative or positive URL or competitors are ranking for your brand.
- SERPWoo will send you project alerts straight to your email.
- With Enterprise-Ready Reporting, this tool allows you to see reports of your progress.
- It allows for tagging and the creation of sub-accounts with different access permissions.
- The keyword research feature is extremely useful
- It offers significantly fewer features on cheaper plans.
This SERP tracking tool comes with 4 different types of plans.
- Bronze Plan: 49.95$
- Silver Plan: 99.95$
- Gold Plan: 199.95$
- Platinum Plan: 299.95$
Why go to other places when you are getting everything at once! SEMrush is one of the few all-in-one software, that you can use to get better insight into your competitors. This tool is best suited for the digital marketing field, you can use it for SEO site auditing, Content analysis, and so on.
Although it is not exclusively a SERP tracking tool, this software comes with a SERP tracking feature that is very powerful. You can target any location or any device with this SERP software.
- Granular tracking: SEMrush allows you granular tracking at every level.
- Comparison of keywords: SEMrush enables you to compare geo-location based kewords.
- Extensive monitoring: With this tool, you can monitor SERP feature as well as your SEO performance.
- Multi-device tracking: SEMrush allows you to track multi-device keywords.
- It is easy to analyze keywords with keyword grouping
- Allows for PPC Ad tracking
- You can see how your Social media marketing efforts are doing
- Comes with a lot of additional features along with the SERP tracking tool
- The user interface is a bit complicated
It comes with 3 types of pricing plans.
- Pro Plan: 119.95$/month
- Guru Plan: 229.95$/month
- Business Plan: 449.95$/month
Ahrefs is another SEO SERP tracking tool that could help you track competitor websites and analyze their strategies. Although it has a limitation in that it only provides you updates after 7 days. But if you are not making impulsive decisions based on daily updates then it shouldn’t matter that much, as it comes with a large array of features that can be useful.
If you are into SEO, then Ahrefs is one of the most reliable tools for SEO, it allows you to do auditing, unlike many other tools. Additionally, it has a unique sensor report feature and you can explore SERP features that are prominent in different industries.
- SERP ranking compare: AHREFS allows you to compare SERP ranking of competitor sites.
- Site explorer: With this feature AHREFS allows you to see which keywords are performing well.
- Site audit: You can easily perform site audit with this software.
- Content explorer: It helps you to get better marketing ideas with its content explorer feature.
- It has a position history checker to identify keywords
- Ahrefs has the best SEO audit capabilities to help you optimize your entire site
- It provides advanced rank tracking metrics
- It comes with an extensive array of features
- It does not offer daily updates.
AHREFS comes with 4 different types of pricing
- Lite plan: 99$/month
- Standard plan: 179$/month
- Advanced plan: 39$/month
- Agency plan: 999$/month
Who likes to waste their valuable time? It can be really frustrating when you see your hard work going in vain. Not with Authority labs, as it shows accurate keyword trends and saves you from putting useless keywords in your content.
You may know already that rankings can differ from place to place. Authority labs help you with this case by providing you with detailed local rankings, that you can use to make changes in your strategies. Additionally, the feature that makes it really useful is that it shows you hidden keywords with its Now Provided report feature. What else can we ask for?
Authority Labs Features
- Extensive tracking: This SERP software allows you to track domains of any country.
- Device specific: You can track rankings of a particualr device ad see what those users are seeing.
- Competitor monitoring: Authority Labs allows you to compare your performance with your competitors with few simple steps.
- Traffic filtering: You can filter traffic sources with its customizable grouping feature.
- It is 100% White Label.
- AuthorityLabs allows you to add unlimited users at no additional cost.
- It has friendly customer service with a fast response time.
- It has a simple user interface.
- Does not allow you to import data from other third-party platforms.
Authority Labs Pricing
It comes with 4 types of pricing plans.
- Plus plan: 49$/month
- Pro plan: 99$/month
- Pro Plus plan: 225$/month
- Enterprise plan: 450$/month
As we are about to almost end our list, Rank Ranger will certainly catch your attention with its distinct and powerful features. It enables you to compare your ranking with any key metric easily with the graphs it provides.
Also, with its keyword grouping feature, it is easy to manage large volumes of keywords by tagging them. All these features and some other advanced one like the other SERP tracking tools provides it can certainly claim to be the best SERP tracking tool on our list.
- Progress tracking: You can easily track your progress on any major search engines.
- Intrenational level evaluation: RankRanger allows you to evaluate your performnace on international level.
- Graphical representation: With its graphical representation, RankRanger allows you to see the fluctuation of rankings.
- Better insight: RankRanger allows you to get a better insight into SERP features.
- RankRanger is 100% personalized.
- It has automated scheduling of personalized PDF reports.
- It supports multiple languages.
- It has an easy to use interface for tracking your rankings
- It is a comparatively expensive ERP tool.
RankRanger Comes with 4 types of pricing plans.
- Lite Plan: 79$/month
- Standard Plan: 149$/month
- Pro Plan: 699$/month
- Premium Plan: 2700$/month
If you love your things in dark mode then you’ll absolutely love this SERP tracking tool, as this comes in Dark theme which you can off anytime.
Nightwatch offers all the necessary features that you might need at a very affordable price. With all the necessary features, Nightwatch also provides you with Backlink monitoring, Website auditing, Competitor tracking, and API access.
- Daily updated keywords: Nightwatch provides you with daily updated keywords, that can help you in setting up your strateguies.
- Youtube & DuckDuckGo tracking: Along with other major search engines, Nightwatch allows you to track for Youtube and DukDuckGo tracking.
- Adding Notes: With Nightwatch yiou can easily add notes to your account.
- Email update: Nightwatch keeps you updated with daily, weekly or monthly reports through email notfication.
- It comes with details like Featured Snippets, Local Packs and Knowledge Panels
- The Dark mode look feels good to work with
- Shows global and local SERP rankings
- Automated reporting gives your whole team the information they need to make critical marketing decisions
- The help section doesn’t have a search function
Nightwatch comes with 3 types of pricing plans along with a 14-day free trial.
- Starter plan: 32$/month
- Optimize plan: 79$/month
- Agency plan: 295$/month
If you are yet to become a big deal, and all the advanced tools are seeming a bit heavy on the pocket, then here is one cheaper alternative that does all the basic things properly without charging a whole lot of money.
Although it only tracks Google, for now, the ranking table it provides is accurate. It also allows you to customize your columns and you can see what SERP features are relevant regarding your keyword. That’s the reason it makes to our list of Best SERP tracking tools.
- Affiordable pricing: If you are looking for best free SERP tool and couldn’t find one, Wincher comes closest. The pricing of this SERP tool is really affordable.
- 2 months free plan: Wincher gives you two months of free using access with its yearly plan.
- Daily update: Wincher provides you with daily updated keywords.
- The interface is really simple.
- The prices are affordable.
- It comes with White label team reports.
- It cannot track other major search engines.
- Starter Plan: 24$/month
- Business Plan: 49$/month
- Enterprise Plan: 199$/month
Final Verdict On Best SERP Tracking Tools
If you were trying to search for the best free SERP tool you might be disappointed by now that there are not many quality options are available for this. SERP tracking tools are extremely useful and that’s why these tools are quite costly, as they are worth the money. With the provided list of Best SERP Tracking Tools above, I hope that you’ll be able to find the best SERP software that matches your criteria.
You can use these tools to create your business strategies to get a better reach to the prospects and generate more and more revenue. Now is not the time to hesitate but to step up and create the best business strategy with the best SERP tracking tools listed above.
In my opinion, it’s better to go for SEMrush or SE Ranking, as these are the most used and reliable tools and among the Best SERP tracking tools according to the user reviews available. But you are always welcome to use your understanding to see what fits you better. For more detailed queries you can reach me in the comment box down below.
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