Are you looking for cold email software & tools for the acquisition of new customers in your business? Wondering if cold emailing is still relevant? The answer is yes.
There are multiple ways, such as email marketing, social media marketing, referral marketing, and more which, major brands and companies use to reach and retain their customers.
However, when it comes to customer acquisition, cold emailing is still one of the top best acquisition channels for both retail and tech companies.
In order to conduct an Email blaster program, you are gonna need the help of the email marketing tools and the best cold email software & tools for an effective Email marketing campaign. Here I have listed some of the best Cold email service providers that you can go for to get cold email service.
Here is my preferred Cold Emailing Software
Best Cold Emailing Software and Tools
Klenty
Better Deliverability Rates
Email Automation
Linkedin Automation
Woodpecker
Agency Features
Campaign Automation
Warm‑up & Recovery
OutReachBin
Full Control Of Emails
Ongoing or Onetime Campaigns
Email Warmup
GMass
Automatic Follow Up Emails
Reply Management
A/B Testing
WebEngage
Personalized Emails
Easy Integrations
A/B Testing
Mailshake
Automate Cold Outreach
Lead Catcher
Mail Merge
Quickmail
Import Prospects
Send Emails Automatically
Scale Campaigns
Mailchimp
Create Dynamic Content
API integrations
Insights & Analytics
MailerLite
Build Website and Landing Pages
Automate Cold Emails
Subscriber Segmentation
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Table Of Contents
What Are The Problem People Face In Cold Email Marketing?
Even though cold marketing is one of the most used channels to run an outreach program, there are many hurdles you need to cross to make it successful. Almost 90% of the emails don’t reach the prospect’s inbox, so there’s a huge chance that your whole email marketing campaign might get stuck in somebody’s spam box.
Average cold email marketing tools send the same email to a large number of people at once and the emails are not personalized, Email service providers automatically mark them as irrelevant. So you better choose a bulk email marketing software that won’t fail your email marketing campaign. Best Cold Email Software tools contain specific features to overcome these problems.
What To Look For While Getting A Cold Emailing Software
There are some features that define the best cold emailing software. So if you are out to search for the best cold emailing software, you need to look for certain features in a particular cold email platform.
Automatic Follow Up and Schedule Campaigns For Better Workflow Management
If you are looking to get the best cold emailing software then this function is a must for your cold emailing tool. Although most of the popular cold emailing software contains this feature, the effectiveness of customizing the cold email campaign varies from product to product.
You need to keep these things in mind while getting a cold email marketing tool.
- Adding and removing prospects
- Sending on a pre-defined schedule
- Auto-stop on reply
- Adding and removing email steps
- Assigning different inboxes to campaigns
Email Personalisation For Sending Out Highly Personalized Emails:
Most of the cold emails usually land in the spam box if they aren’t personalized properly. So the cold emailing tool must be able to hyper-personalize the emails for better engagement and higher reply rates. Most cold emailing tools will let you use attributes to add snippets of personalization to emails. You can add unique data for each and every prospect like this:
- {{prospect.first_name}}
- {{company.name}}
- {{a unique introductory sentence}}
Heightened Deliverability For Success Cold Email Campaign: The cold email platform must include in-built deliverability features, so you can maximize your outreach. Some email marketing tools contain Email warm up tool that increases the email deliverability rates by a lot. Thus it’s a must-have in the best cold emailing software.
Easy Collaboration To Get Your Whole Team Onboard: Running a cold email campaign is not a job of one, we need our whole team working on it. So if the cold emailing tool doesn’t allow collaboration, then it’s a huge disadvantage. So you must look for a cold email platform that enables you to collaborate with your team.
Now that you know what to look for in a cold emailing tool, we can start our list. Here I have listed some of the best cold email service providers on the internet, along with some free cold emailing software.
WebEngage is a popular omnichannel marketing platform that provides cold email services. You can create engaging emails that have a better opening rate. WebEngage provides an easy-to-use drag and drop designer that you can use to create unique emails with its cold email template. Apart from that Webengage also provides AMP support that enables you to create personalized Emails with live updates. You can also get customized reports to get a better insight into your leads.
WebEngage Features
- Customer Data Platform: WebEngage comes with a customer data platform that allows you to collect data about your customers and get a better insight. With WebEngage CDP, you can integrate data sources easily and track the actions of the users.
- Personalized Emails: On this cold emailing software you can personalize Emails on the basis of the details of the customers, their behavior, and preferences. By hyper-personalizing every email, the WebEngage cold emailing tool ensures a better mail opening rate and lead conversion.
- Easy Integrations: If you have a preferred Email service provider, With just a few clicks, you can easily set up your favorite email service providers using pre-built connections of this cold emailing tool or you can create a new one.
- A/B Testing: Webengage allows you to run A/B testing on multiple versions of Emails to check what is working best for you. The process is fully automatic so you can save a lot of time.
- Conversion Tracking: This Cold emailing service allows you to track the conversion rate of your campaign. You can use this amazing feature to check how much revenue you are making by running a cold emailing campaign.
WebEngage Pricings
There is no pricing quoted on its sales page, you can contact the sales directly to get a quote.
Klenty is one of the best sales engagement platforms that provides cold emailing services to generate leads. You can use Klenty with your existing CRM sales software to hike up your sales. With personalized engaging cold emails, Klenty allows you to get more repliers along with high conversion rates. Apart from providing cold email services, Klenty allows you to get active on other marketing channels from one single platform. You can switch from Email to Linkedin to Call effortlessly.
Klenty Features
- Personalized Email: Personalization should extend beyond “Firstname”. Use Klenty to make each Email more personal by including particular details. For prospects who responded to your prior email, offer more customization.
- Better Deliverability Rates: With multiple cold emailing tools, Klenty efficiently warms up your emails so you could land in the prospect’s inbox every time. With custom domain tracking, random email sending intervals, and email throttling you get better deliverability rates every time.
- Email Automation: You can save invaluable time by automating your cold email campaign. Like Omnisend email automation tool, Klenty allows you to automate your outreach campaign, contact import & export, and workflow management. Apart from that, this cold emailing platform takes care of tracking replies, bounce rates, and unsubscribes automatically.
- Linkedin Automation: This brand new feature of Klenty has really opened a new prospect for Email marketing. Instead of using a LinkedIn Email Extractor tool to get leads from LinkedIn, you can use Klenty LinkedIn automation to boost your LinkedIn outreach. All connection request tasks should be done in a batch. Visit each profile and send a connection request with only one click. Klenty even saves you time by prefilling your connection request with a personalized message for each prospect.
Klenty Pricings
- Startup Plan: $35/month
- Email Cadences
- API
- Zapier
- Gmail Plugin
- Mail Merge
- Growth Plan: $60/month
- Everything in Startup +
- Cadence Playbooks
- Multichannel Outreach
- CRM Integrations
- Hot Prospects (Beta)
- Website Tracking
- Slack Integration
- Enterprise Plan: $100/month
- Everything in Growth +
- IP based login restrictions
- Monthly customer success review
- Monthly deliverability reports
If you are looking for an intuitive and smart email marketing tool, then Woodpecker could be the best pick for you. With this tool, you can easily automate cold emails and create a fully automated email marketing campaign.
You won’t need to use an additional email warm-up tool as woodpecker does the job for you. You can warm up your emails with one click and that too with no additional fees. By warming up emails you can improve your email, as well as your domain reputation. Along with that, Woodpecker comes with many exciting features like Cold email personalization, reply detection, open and click rating, and many more.
Woodpecker Features
- Stats & tracking: Woodpecker cold email platform provides custom domains for tracking clicks, bounce rates, reply rates, etc. You can use this feature to keep better track of your email marketing campaign.
- Personalization: Woodpecker allows you to personalize your mass cold emails by adding custom fields and snippets. This allows you to alter each email individually, making each recipient’s email unique and personalized.
- Agency Features: Its agency features make your campaign smooth by allowing you to access all the client companies from a single dashboard. You can also track the deliverability of all client accounts.
- Campaign Automation: Woodpecker makes sending powerful automatic follow-ups for cold email campaigns a breeze. Your clients will always know the context because these follow-ups are part of the same email thread — even if they haven’t responded to your first email. It also stops sending cold replies automatically if it detects a reply.
- Warm‑up & Recovery: With the recent update, Woodpecker provides free on demand warm up service to increase your email reputation and deliverability rates.
- Integrations: Woodpecker comes with a large range of integrations to multiple prospecting tools, CRM software, Mailbox, API, Plugins, and many more. You can easily integrate with such tools for better output.
Woodpecker Pricings
Woodpecker is an affordable cold email marketing tool, that you can use for as low as $39/month. For advanced features, the price goes higher.
For $39/month you can get Up to 50 new people contacted daily, Unlimited follow-ups, Unlimited team members, Warm-up & Recovery, Free email list verification & validation, Deliverability Monitor & Bounce Shield, Integration with any email provider, Open, click & response detection, AI-powered interest level.
For Advanced Campaigns, the amount is $49/month with all the other features.
For API keys and integrations the amount is $54/month with all the other features.
For Woodpecker, the amount is $59/month with all the other features.
This Cold email service provider allows you to automate and track your email flows, follow-ups, replies, opens, clicks, and campaign success on auto-pilot. You can create automation campaigns and multi-step sequences, then send emails according to preset timelines or triggers.
Apart from cold email prospecting, OutReachBin also takes care of email warming up for a better deliverability rate. You only need to connect your email service provider to OutReachBin and set up its email warm-up option.
OutReachBin Features
- Automated Follow-up Sequences: OutReachBin enables you to set your Email campaign on auto-pilot. Set a delay between emails dependent on time. Make each email hyper-personalized to the prospect. At any moment, you can add or delete stages, follow-ups, or alter delays.
- Full Control Of Emails: You can control how many emails are sent out every day for each follow-up step with this email outreach tool. You can also choose the best time zone and specify the day’s start and end times.
- Ongoing or Onetime Campaigns: You can send a single email, a single sequence, or an ongoing series of emails using different campaign types with the OutReachBin cold emailing tool. For fully automated workflows, the ongoing series allows you to continue adding prospects to campaigns.
- Email Warmup: OutReachBin provides an email warmup service to increase your sender reputation. OutReachBin moves spam emails to your inbox and send human-like replies to your emails to keep your sender reputation high, and makes sure that your emails get delivered every time.
OutReachBin Pricings
OutReachBin comes with a simple pricing plan of $29/month if billed annually. The plan includes:
- Webhooks
- No-code editor
- Unlimited emails/month
- Email warmup (40/day)
- Automations and sequences
- Unlimited Campaigns
- Unlimited team members
Mailshake is a well-known sales outreach platform that provides cold emailing services to convert your cold prospects into warm leads. It has a lot of capabilities that help marketers and SEOs generate leads and manage large outreach efforts with appealing messaging.
Mailshake is one of the most efficient cold email service providers that boosts response and conversion rates by guaranteeing that your initiatives are distinct from the typical outreach emails that end up in the spam box.
Mailshake Features
- SHAKEspeare AI Email Writer: This smart cold emailing tool saves your time by providing an AI email writer to write dynamic content for your emails. The SHAKEspeare AI email writer can write effective copies within a minute.
- Automate Cold Outreach: Mailshake automates the cold outreach program of yours by sending personaized cold emails at large numbers. It also allows you to connnect and engage with the prospects through social media and phone. All the things you can managae from a single dashboard.
- Activity Tracking: Mailshake enables you to track opens, clicks and replies for every cold email you send. You can even see which portion of your drip sequence is helping to convert the prospects.
- Lead Catcher: With Mailshake you can manage all your leads at once, you can mark your leads, or reply them with this amazing feature. This cold marketing tool also allows you to see every message, phonoe calll or mails they’ve recieved from other campaigns.
- Mail Merge: Mailshake allows you to personalize your email marketing campaign with its Mail merge feature. This is a distinct type of email campaign that sends personalized emails to the recipients. You can easily set up a mail merge campaign with Mailshake, you can add the recipients manually or you can do it by uploading a CSV file.
Mailshake Pricings
Mailshake comes with two paid plans with different sets of features.
- Email Outreach Plan: $44/month
- Mail accounts from any provider
- Advanced scheduling & throttling
- Automated email sequences
- Lead Catcher
- Email warm-up service
- Gmail / Outlook / SMTP
- Email personalization
- AI email writing with SHAKEspeare
- 1000+ integrations via Zapier
- A/B testing
- Browser extension
- Sales Management Plan: $75/month
- All of Email Outreach+
- Phone dialer
- Social selling
- Create custom tasks
- 10k list-cleaning credits monthly
- 10k recipients per campaign
QuickMail.io is a cloud-based email marketing software that aids in the automation of email productivity and the lead-generating process. It enables sales developments representatives and entrepreneurs to send cold emails and follow-ups directly from their inboxes, and the program generates customized responses on their behalf.
Quickmail interfaces with existing business systems and allows users to import contacts from spreadsheets hosted on Google Drive. It allows adding variations with A/B testing and dynamic tests to boost deliverability, in addition to the customization function that provides greater reply rates.
Quickmail Features
- Free Auto-Warmer: Quickmail’s Auto-warmer feature helps in boosting sender reputation by generating and sending out automated responses and avoiding spam filters with its automated un-spam feature.
- Import Prospects: Quickmail.io allows you t import your prospects directly to your existing CRM software.
- Send Emails Automatically: You can set schedule for your Email campaign, and Quickmail sends emails and follow ups at set intervals automatically.
- Scale Campaigns: Other cold emailing tools allows you to send campaign from only one inbox, but with Quickmail You can go into your campaign at any time and add up to ten inboxes to send the same campaign from. Quickmail automatically distribute the volume between the inboxes.
- Integrations: Quickmail allows you to easily integrate with your exisiting set of tools effectively and boost performance of your sales campaign.You can integrate with major ESPs, Email Verification tools, CRM software, etc. For other third party integrations, Quickmail provides Zapier integration.
Quickmail Pricings
QuickMail comes with two paid plans with 14 days of free trial.
- Starter Plan: $59/month
- Multi Touch Email Campaigns
- Auto Follow-Ups
- Auto Stop On Reply
- Open & Click Tracking
- Campaign-level Stats
- Bounce Detection
- Live Notifications
- A/B Testing
- Personalization
- Auto Warmer
- Pro Plan: $79/month
- Everything in starter+
- Zapier Integration
- Auto Import Spreadsheets
- Conditional Steps
- Weekly Deliverability Report
Best suited for all sales professionals, Lemlist is an all-in-one cold email software. Schedule targeted email campaigns, add follow-up stages and send emails straight to the inbox. They allow you to develop personalized pictures in addition to customized cold emails, which helps the whole package stand out.
On this cold email platform, you can personalize emails to increase reply rates, put screenshots, logos, or custom texts automatically to create dynamic emails. It also allows you to launch effective email sequences and send unique follow-ups to ensure the growth of your business.
Lemlist Features
- Lemwarm: Lemlist claims to provide the best email warm-up tool on the internet. It’s auto warm-up tool, Lemwarm, starts by sending small amounts of Emails to warm up your domain & gradually increase the amount of emails to achieve higher deliverbility rates.
- Email Personalisation: You can persoanlise every email that you send by entering custom lines, catchy call to actions, and genuine compliments to increase reply rates. Lemlist run variations of greetigs on a random to keep your emails unique.
- Follow-up Emails: Send targeted follow-up emails and run your outreach initiatives on autopilot. Edit your sequence, adding as many phases as you want and delaying them as needed.
- Sales Engagement: With this Cold emailing software you can add dynamic landing pages and videos to your funnel to increase the number of meetings booked.
- Integrations: Lemlist includes several integrations like Salesforce, Pipedrive, Hubspot. Other than that it also provides Zapier integration that allows you to integrate with more than 1000 third party apps.
Lemlist Pricings
- Email Warm-Up Plan: $25
- Warm up any email domain
- Email deliverability booster
- Real people, no fake accounts
- 25+ years domain age range
- Email Outreach: $50
- Email Warm-Up+
- Personalization at scale
- Automate follow-ups
- Invite teams
- Pipedrive, Hubspot, Salesforce Integrations + API
- Sales engagement: $83
- Email outreach features+
- LinkedIn workflows
- Video prospecting
- LinkedIn extension + enrichment
- Custom landing pages
- Email enrichment
- Cold calls
GMass is for you if you want to keep things simple and automate your cold email campaigns right from your Gmail inbox. It’s installed as a Chrome Extension, allowing you to access powerful features directly from your inbox.
This free cold emailing software allows you to use Google Sheets to generate mail merge fields, allowing you to personalize at scale despite the tool’s simplicity. GMass also allows you to schedule campaigns, automate follow-up, and categorize responses to avoid email clutter.
GMass Features
- Mass Emails: With GMass you can send a large number of emails from google platforms. GMass automatically detects when you try to send a large number of emails, and distributes the emails over several days. By pressing one button you can make sure that all your emails are delivered.
- Mail Merge: GMass allows you to perform a Mail merge with very little effort. You can easily set up a mail merge campaign with a hyper-personalized campaign with this free cold emailing software.
- Reporting Analysis: You can get detailed tailored reports on how your campaign is performing from the GMass dashboard. You don’t even need to log in, the URL is accessible to anyone. You can easily see the bounce lists, and unsubscribe lists.
- Automatic Follow-Up Emails: GMass cold email platform enables you to send automatic follow-up emails to your warm leads, to convert them into sales, and the setting up process is very easy too.
- A/B Testing: You can also run A/B testing with this cold emailing tool. With GMass you can run tests and check for the best performing Email.
- Reply Management: GMass now arranges replies to your Gmail email marketing campaigns automatically, thanks to a new function. After you launch a bulk email campaign with GMass, bounces, replies, block notifications, and other forms of responses will now be grouped for you under the “GMass Reports” category.
GMass Pricings
GMass cold email extension offers 3 affordable plans for better features, but you can try it for free.
- Standard Plan: $19.95/month
- Basic campaigns
- Mail merge personalization
- Break Gmail’s limits
- Conditional content
- Address verification
- Premium Plan: $29.95/month
- Everything in Standard
- Sequences and follow-ups
- API access
- A/B testing
- Hundreds of other features
- Enterprise Plan: $49.95/month
- Everthing in Premium
- High Priority Support
Does this email marketing tool need any introduction? Mailchimp is one of the most used & effective email marketing software in the market that you can rely on to conduct your email marketing campaign. With Mailchimp, you can send cold emails in bulk to reach out to most of your leads at once. Mailchimp provides more than 100 cold email templates that you can use to send personalized email newsletters with high deliverability rates.
Mailchimp Features
- Audience Management: With Mailchimp cold email platform you can efficiently manage your audience by using its CRM tools. It enables you to use signup forms to collect data of the contacts, you can segregate the collected data to get a better insight of your audience. See what’s triggering the prospects most, and set your cold email marketing strategy accordingly.
- Create Dynamic Content: Getting stuck in the spam box? Mailchimp has the solution for you. Use this cold email service to create dynamic personalized content for your emails. With personalized emails, MailChimp ensures that you land in the inbox every time.
- API integrations: Mailchimp provides API integrations for popular eCommerce apps like Shopify, Woocommerce, Stripe, and many more. Connect Mailchimp with your existing apps and services and lead a successful marketing campaign every time.
- Insights & Analytics: Mailchimp provides tailored reports for better insight into your marketing campaign. It tracks sales and campaign performance and sends on-demand reports for future analysis. It also provides personalized recommendations that can be helpful in setting up a better marketing strategy. Apart from that, it enables you to test different versions of emails to check which email is working for you the best.
Mailchimp Pricings
- Freemium Plan: 0$
- Marketing CRM
- Creative Assistant
- Website Builder
- Mailchimp Domain
- Forms & Landing Pages
- Essentials Plan: $11/month
- Everything in Freemium
- Email & Landing Page Templates
- Customer Journey Builder
- Custom Branding
- A/B Testing
- 24/7 Email & Chat Support
- Standard Plan: $17/month
- Everything in Essentials, plus
- Customer Journey Builder + Branching Points
- Send Time Optimization
- Behavioral Targeting
- Custom Templates
- Dynamic Content
- Premium Plan: $299/month
- Everything in Standard, plus
- Advanced Segmentation
- Multivariate Testing
- Comparative Reporting
- Unlimited Seats & Role-Based Access
- Phone & Priority Support
Cold email campaigns are a heck of a job, but with MailerLite it’s smooth as butter. Mailerlite is an affordable email marketing tool that you can use to create effective email campaigns with ease. MailerLite provides you with 60+ free cold email templates that you can use to start your email campaign quickly. All the templates are mobile responsive and updated. Along with that, it enables you to personalize the emails with dynamic content blocks. You can use one block for one particular group, and for others, you can choose another, in that way Mailerlite ensures that your emails land in your prospect’s inbox every time. To know more, you can also read MailerLite Review.
Mailerlite Features
- Email Campaigns: Create email newsletters with MailerLite, send email promos, or utilize RSS to send blog material digests automatically.
- Build Website and Landing Pages: You may use MailerLite to create landing pages, opt-in forms, and build websites in addition to emails. They’ll even take care of the hosting.
- Automate Cold Emails: Begin with a simple welcome email flow that is sent automatically. Or, for new clients, create a ten-stage, multi-flow-step onboarding process.
- Subscriber Segmentation: Clutterize your subscribers to deliver the most relevant messages. You can group by their characteristics, by their activities, and make lists.
- A/B Split Testing: Mailerlite Cold Email platform provides you with A/B split testing to check the most effective version of the email that you should use.
MailerLite Pricings
You can use MailerLite for free for 1000 subscribers or less. For more subscribers, the pricing is set accordingly.
Wrapping Up Statement On The Best Cold Emailing Software
No matter how difficult it might seem, cold emailing is still effective in fetching leads and turning them into paying customers. So if you are trying to start your cold emailing campaign then you can get one of the best cold emailing software from the list above and get started. All the cold email service providers I have listed here are hand-picked and do their job perfectly.
If you are wondering what to choose, then I can help you with a second opinion. While testing cold email platforms, I have found WebEngage and Woodpecker extremely effective and easy to work with. With these affordable cold email service providers, you can be assured of better deliverability rates and maximum conversion. So don’t let your leads turn cold, get the best cold emailing software from the list and start a successful cold emailing program.
If the blog helped you or if you have any suggestions, do let me know in the comment box. I’ll be glad to hear from you.
