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Instapage vs Leadpages vs Unbounce vs Clickfunnels (2022)| Detailed Comparison On Features, Pricing, Pros and Cons.

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When choosing the best landing page builder, the decision most often comes down to four industry leaders: Clickfunnels, Leadpages, Instapage, and Unbounce.

In this post on “Instapage vs Leadpages vs Unbounce vs Clickfunnels” we’ll cover the key aspect of these tools, that will provide you with the overall idea of these tools and help you to choose the best one for your firm.

Overview Instapage vs Leadpages vs Unbounce vs Clickfunnels

Instapage

Instapage Review

Instapage is famous for providing you with multiple options for integrations and templates. This platform’s interface is very innovative and offers the simplest solution for all of your design elements, including headers, images, buttons, paragraphs, and much more. You can start editing by simply clicking on the blocks of any element you want to change.

It is one of the best landing page builders available because it enables you to make an unlimited number of pages. Not only does it offer this fantastic feature, but it also offers unlimited traffic at reasonable rates. It has every feature you’ll need to build the best landing pages for your company.

The availability of a large selection of templates is the best feature of Instapage. By attracting customers, these templates are crucial for increasing your business’s conversion rates.

You can also share the pages with your team or your clients to show them your progress as you work together. This will help you if you want to make a Google AMP version of your company’s landing pages.

Read the full Instapage review here.

VISIT INSTAPAGE

LeadPages

Leadpages

Leadpages offers unlimited page creation as well as unlimited traffic and leads even on the most inexpensive plan.

Similar to Instapage, Leadpages landing pages are drag-and-droppable, responsive to mobile devices, and offer a respectable selection of integrations.

The tool provides some really awesome templates that simplify your life. There are specific templates for Facebook pages, 404 pages, upsells, prelaunch sales, webinar promotion, upsells, and prelaunch sales, among other things. And you can try sorting by conversion if you’re not sure which one is better.

You can create landing pages that include preloaded elements, links, videos, pop-up windows, partner lists, testimonials, and other interactive content.

Given the cost and rapidly evolving template page designs, Leadpages is, in my opinion, the second-best option after Instapage. They appear to be making significant investments in enhancing features across the board.

Read the full Leadpages Review here.

VISIT LEADPAGES

Unbounce

Unbounce PopUps

This landing page software is one of the most appreciated tools in the market. It is used for a variety of things, such as enhancing the appeal of marketing campaigns, creating sales pages, creating sales funnel software, and many other things.

Its dynamic text replacement feature is the reason for its popularity. Marketers can greatly scale their Google ad accounts with the aid of these features. The smart page builder, which is powered by artificial intelligence, quickly creates the pages for your company. You can achieve a better conversion time thanks to your effective working methods.

Because it enables them to design custom web pages for their businesses that are interesting and feature buttons, forms, videos, and many other things, marketers adore using it.

Read the full Unbounce Review here.

VISIT UNBOUNCE

ClickFunnels

ClickFunnel Review 22

When it comes to Clickfunnels, it is unique as compared to Instapage, Unbounce, and Leadpages.  In contrast to Leadpages, Instapage, and Unbounce, it enables you to create multiple marketing funnels.

Clickfunnels is the best choice if you want to build numerous landing pages to draw visitors to this site and provide them with a pleasant shopping experience.

You won’t need to manually add the following pages when using this landing page builder because Clickfunnels will take care of that for you.

Using Clickfunnels, you can easily create membership sites of various types, webinar funnels, and lead capture funnels.

For the sale pages, there are also upsells and downsells payment options. The Clickfunnels templates are fantastic and they give your pages a polished appearance.

Read the full ClickFunnels Review.

VISIT CLICKFUNNELS

Comparing Instapage vs Leadpages vs Unbounce vs Clickfunnels- Features

Key Instapage Features

Instapage Pagespeed
  • Drag-N-Drop Page Builder: It’s not grid-based like WordPress page builders. You’re free to drag and drop each element exactly where you want it.
  • Widgets: Widgets let you insert elements like CTA buttons, countdown timers, and more.
  • 500+ Customizable Templates: This helps if you don’t want to start from a blank slate.
  • Direct Access To 33 Million Bigstock Images: It’s easy to insert professional stock images, though you have to purchase each image separately.
  • Detailed Form Builder & Asset Delivery: Easily create all types of forms, including multi-step forms. Then, connect to a huge number of integrations. Instapage can even handle automatically deliver assets like lead magnets.
  • Helpful Analytics: Heatmaps, A/B testing, Google Tag Manager, and more.
  • Collaboration Tools: Instapage brands itself as a platform for “marketing teams & agencies”, which results in a number of helpful tools for collaboration.
  • Instablocks: Save specific landing page sections to reuse across designs, or choose from Instapage’s pre-built sections.
  • AMP Support: Design Google AMP landing pages using the same drag and drop interface.
  • Detailed Attribution Data: Beyond analytics, Instapage can connect to Google AdWords and other services to integrate attribution data like AdWords campaigns or price data.

Leadpages Features

Leadpages Features
  • Website building: You can instantly design and publish simple websites in a matter of minutes. Leadpages offers conversion-optimized templates that are mobile responsive. You can also customize your templates within the included drag-and-drop builder.
  • Conversion assets: The core of the Leadpages offering conversion assets include alert bars, popups, and opt-in forms that you can embed into your sales and marketing pages.
  • Landing pages and forms: The most obvious way to turn visitors into leads, landing pages and forms allow you to convert potential customers with compelling experiences.
  • Analytics: You’ll be able to see which of your campaigns are driving the best results with detailed reports. You can use things like Facebook Pixel and Google analytics in your accounts and even set up A/B tests to see which of your pages perform best.
  • Integrations: Integrations from Leadpages include options to add your pages to an existing website, WordPress plugins, and integrations for Squarespace too. You can also connect to your email marketing service provider, CRM, payment gateway, and more.
  • The Builder: The builder automatically saves changes as you work and allows you to preview content according to device or social media channel. You’ll also get digital file hosting, duplicate and editing features, extra-fast page loading speeds, and a comprehensive image library for visual appeal.
  • Conversion tools: The builder is just one component of the entire Leadpages experience. Once you’ve designed the assets intended to bring leads to your organization, you’ll also get a host of conversion tools, including 10 opt-in text campaigns for SMS, and email trigger links.
  • Designs and templates: One of the most impressive features of Leadpages is all the access you have to amazing designs and templates. You’ll get section templates, (over 100 to choose from), Shutterstock premium images, a built-in icon library, and countdown timers.

Unbounce Features

Unbounce Smart Traffic Utilization
  • Landing Pages: With Unbounce’s drag-and-drop landing page builder, anyone can pick up the tool and start designing pages without needing to know any coding or use expensive design software.
  • Sticky Bars and Pop-ups: Apart from landing pages, Unbounce has a pop-up and sticky bar builder that you can utilize to increase conversions. While I’ve already discussed the benefits and drawbacks of pop-ups on this site, there’s no doubting that when utilized correctly, they may enhance conversion rates.
  • A/B testing: All of Unbounce’s plans include full A/B testing options, allowing you to fine-tune your landing pages and pop-ups for optimal effectiveness
  • Report & Analytics: Unbounce delivers information about the performance of your landing pages and the results of your A/B tests. All of this is accessible through the Unbounce dashboard, however, combining it with Google Analytics will yield the greatest results.
  • Dynamic Text Replacements: Unbounce’s approach to landing page personalization is Dynamic Text Replacement. Based on the terms customers enter before clicking on your PPC advertisements, the function matches the copy on your landing page.
  • Smart Traffic: Smart Traffic is an AI-powered conversion solution that comes with Unbounce, it analyses each visitor’s characteristics and automatically delivers them to the most appropriate landing page. To determine which variation of your landing page will be the most effective, the system considers factors such as the user’s location and device.
  • AMP Landing Pages: Unbounce was also, to my knowledge, the first landing page builder to handle AMP landing pages. Accelerated Mobile Pages (AMP) is aimed to make the web a speedier place for mobile users, with loading times of less than one second on average.
  • Form Builder: Unbounce also includes a form builder that lets you add lead-generation forms to any page. While it’s great to see this feature in a landing page builder, it rarely gives you the tools you need to create high-converting forms.
  • Design Assistant: Unbounce’s Design Assistant helps you speed up page creation by recommending stunning, data-backed templates that are tailored to your industry, audience, and goals to increase conversions.
  • Copy Insights: Get recommendations for high-converting copy based on your message, audience, and tone—right in the app, thanks to Smart Copy.
  • Builder Grid: What if there isn’t a designer? It’s no problem. The Builder Grid serves as a guide, assisting you in “snapping” sections into place for a perfect design and mobile responsiveness.
  • Unbounce Apps: With just a few clicks, you can connect your favorite tools to Smart Builder landing pages—no coding required.
  • Mobile-Responsive Design: Create best-in-class mobile-optimized pages with no additional work or technical know-how with mobile-responsive design. As your pages are optimized for any device, you’ll be able to convert more customers.
  • Multi-Device Page Preview: See how your visitors will see your page on mobile and desktop in real-time. Separately edited, but launched as a unit.

ClickFunnels Features:

ClickFunnel Review 21
  • Drag-and-Drop Page Builder: A drag-and-drop editor is an important tool for those who want to build a website quickly, without having any technical knowledge.
  • A/B Testing: The A/B Testing feature allows for more accurate data to be collected, so it becomes easier than ever before to determine what’s best suited for improving click-throughs and conversions on the homepage or elsewhere throughout your sales funnels.
  • Opt-in Forms: ClickFunnels offers a range of third-party integrations which allow you to streamline the process even further. As soon as visitors provide their email address or other details, they’re automatically added to your list! You get thousands of attractive and user-friendly templates of opt-in forms.
  • Email List Builder: An opt-in email funnel is an all-in-one tool for gathering leads and contact details. It allows you to do away with third-party marketing tools entirely so that mailing lists can be built easily, and quickly – without any fancy coding knowledge required!
  • Payment Gateways Integration: ClickFunnels has integrated with some of the most popular payment processors in order to make it easy for you. You don’t have to worry about getting third-party gateways, as Clickfunnels takes care of that too!
  • Share Funnels: With the new sharing feature, you can share your funnel with all of its settings like customized CSS and HTML codes so business partners or stakeholders will know exactly how to use it.
  • Sales Analytics: Going through sales analytics will help budding entrepreneurs track the performance of their sales funnels. Statistics like EPC (Earning Per Click) and gross income are divided across different stages/ pages of your funnel.
  • Templates: ClickFunnels is a great option for the world of e-commerce because it provides enough templates to make your site look professional without being overwhelming.
  • Membership Sites: ClickFunnels has a great member access page that allows entrepreneurs to provide exclusive content for their customers.

Comparing Instapage vs Leadpages vs Unbounce vs ClickFunnels On Pros

Instapage Pros

Pros Of Using Instpage
  • It has multiple integration options that help you to connect with over 20 useful marketing platforms. 
  • The mobile responsiveness feature of this platform makes it the best tool for attracting your customers. It works well with all kinds of devices, including smartphones and tablets. 
  • The customization of the template is a lot easier and this platform as compared to the other landing pages builders. 
  • It allows integration with WordPress, Zapier, mad mini, webhooks, Drupal, Mailchimp, and many more. 
  • It does not cost anything extra for offering the hosting services. 
  • The end system for integration with the other two provides insight into the analytics and marketing of your business. 
  • The dynamic text replacement feature of instapage makes it superior among other page builders. 

LeadPages Pros

Pros of using LeadPages
  • It has the fastest page loading speed as compared to any of the landing builders. 
  • They have a conversation toolkit that offers the feature of a popup countdown timer and alert bars that helps in encouraging the customers to take any action when they are on your page. 
  • The presence of the integration tools allows you to work with the existing tools and increase conversion and sales. 
  • People who have just started their businesses can use it easily because of the user-friendly interface. 
  • This page has multiple payments and checkout features and these things will help your customers in experiencing a barrier purchasing process. 
  • The advanced shopping cart functionality of the templates can make you help in running your online store. 
  • You will not be requiring any coding for the customization of the templates and the drag and drop editing option. 
  • The role of third-party applications is also welcome in the editor of Leadpages. 

Unbounce Pros

Pros of using Unbounce
  • It has a solid drag and drops option, which helps you in selecting the lead from the main builder source. 
  • It has an amazingly quick service for creating different variants for testing your pages.
  • The automated A/B testing is present for the landing pages it creates for you.
  • If you are not satisfied with the built-in analytic tool, you have the access to Google Analytics integration. 
  • If you want to add the social media of your business to your page, you can put it there.
  • With the help of the conversion built into the will be able to see a declared picture of the purchases and customers’ visits.
  • You can also easily download files such as e-books and other content. 
  • To gain the attention of the customer allows you to add the popup window options as well. With the help of these pop-up windows, you can show the scroll, click, arrive, exit, and delay messages to consumers. 
  • These pop-up options are available for many templates and you can easily customize them. There are almost 200 more professional templates available. 

Comparing Instapage vs Leadpages vs Unbounce vs Clickfunnels Pricing

Instapage Pricing

Instapage has both monthly plans and annual plans.

  • Instpage Monthly Plans – $299/monthly
  • Intstapage Annual Plans – $199/monthly
  • Customized Plans – You have to contact the seller for customized pricing.
Instapage Pricing

VISIT INSTAPAGE

Leadpages Pricing

The annual plans of Instapages are as follows:

  • Pro – $74 / Month (Billed Annually)
  • Standard – $37 / Month (Billed Annually)
Leadpages pricing

VISIT LEADPAGES

Unbounce Pricing

The annual plans of Unbounce are as follows:

  • Launch – $81 / Month (Billed Annually)
  • Optimize – $122 / Month (Billed Annually)
  • Accelerate – $203 / Month (Billed Annually)
Unbounce Pricing

VISIT UNBOUNCE

ClickFunnels Pricing

The annual plans of ClickFunnels are as follows:

  • Basic – $80.84/month (Billed Annually)
  • Platinum – $247.50/month (Billed Annually)
ClickFunnels Pricing

VISIT CLICKFUNNELS

Comparing Instapage vs Leadpages vs Unbounce vs Clickfunnels In A Nutshell

Features In In Nutshell:

Features

Instapage

Leadpages

Unbounce

ClickFunnels

A/B Testing

Yes

Yes

Yes

Yes

Analytics 

Yes

Yes

Yes

Yes

Countdown Timer

Yes

Yes

Yes

Yes

Custom Domain

Yes

Yes

Yes

Yes

Drag and drop Builder 

Yes

Yes

Yes

Yes

Dynamic Text Replacement (DTR)

Yes

Yes

Yes

No

Files Download

Yes

Yes

Yes

No

Form Integration

Yes

Yes

No 

Yes

Mobile Friendly

Yes

Yes

Yes

Yes

Pixel Perfect 

Yes

No 

Yes

No

Pop-ups

Yes

Yes

Yes

Yes

Pre-built Templates

Yes

Yes

Yes

Yes

SEO Optimized

Yes

Yes

Yes

Yes

Sticky Bars

Yes

Yes

Yes

No

Technical Details In A Nutshell:

Instapage

Leadpages

Unbounce

ClickFunnels

24/7 (Live rep)

Yes

No

Yes

Yes

Business Hours

Yes

Yes

Yes

No

Online

Yes

Yes

Yes

Yes

Contact Number/Address

San Francisco, CA

Minnesota, United States

British Columbia, Canada / 1 604 484 1354

Eagle, ID - 83616 / +1 208-323-9451

API

Yes

N/A

Yes

Yes

SaaS/Web/Cloud

Yes

Yes

Yes

Yes

Mobile - Android

No

No

No

No

Mobile - iOS

No

No

No

No

Mobile - Windows

No

No

No

No

Mobile - BlackBerry

No

No

No

No

Installed - Windows

No

No

No

No

Installed - Mac

No

No

No

No

Individuals

No

No

No

No

Freelancers

Yes

No

Yes

No

Large Enterprises

Yes

Yes

Yes

Yes

Medium Business

Yes

Yes

Yes

Yes

Small Business

Yes

Yes

Yes

Yes

Conclusion On Instapage vs Leadpages vs Unbounce vs Clickfunnels

Which landing page software should you pick?

Instapage, Unbounce, Leadpages, and ClickFunnels are all perfectly awesome products You can create custom landing pages with any of them without knowing any programming.

Your decision will therefore be based on your needs and background.

Unbounce is a great option if you’re looking for eye-catching landing page templates and themes.

Instapage has a 100% uptime rate, making it the winner.

The best option is ClickFunnels, especially for building expert sales funnels.

The best overall choice, though, turns out to be Leadpages. The most comprehensive set of features and the best value can be found in this landing page builder. Leadpages is the clear winner thanks to its robust analytics tools, extensive third-party integrations, affordable pricing, and more.

Hope you liked this post on “Instapage vs Leadpages vs Unbounce vs Clickfunnels”. If you have any questions, you can leave them in the comment section below. I will be happy to respond.

Soumyajit Saha

Soumyajit Saha

Soumyajit is addicted to quality and has a passion for turning data into meaningful information. As a forward-thinking, technology-driven, and brilliantly creative software Analyst and Tester, he knows what it takes to ‘productize’ an IT solution or concept. Experienced in functional testing, quality testing, and front-end testing for Software Quality Assurance (SQA). Skilled at analyzing logs, generating thorough reports, and identifying any failures. Besides being a tech freak, he loves football and has a deep interest in Arts and Painting.

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