Klaviyo Review, Features, Pricing, & Alternatives: Best Data Proven Marketing Platform

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Are you tired of wasting money on email marketing? We know how frustrating it can be to spend hours and days building email flows that don’t work. With Klaviyo, you can build powerful email campaigns in minutes and see results right away! You won’t have to worry about your emails not reaching your customers or getting lost in the clutter anymore. Get started today with Klaviyo!

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Are you struggling to make your email marketing profitable? If you’re like most eCommerce businesses, then the answer is probably yes! Email marketing is a crucial part of running any business. With so many email providers out there, it’s easy for your customers and potential clients to get lost in the crowd when they receive an unwanted message from you which is specifically tailored just for them! But, how do you find the right one? When you need to take your business up a notch, turn to Klaviyo. If you’re just sending bulk emails, then there’s no difference in what software your company uses – but that might not matter if customers don’t open them!

If you’re looking to get more customers, email marketing is one of the most effective and affordable ways. Klaviyo offers a service that allows users to create emails in no time at all – something few companies know how to do themselves! And with its excellent reputation among app stores as being quick on their toes when it comes down to creating these types of messages for your clients or fans alike then there really isn’t any reason why anyone would not want this platform available from within an eCommerce store today!

Wondering what is Klaviyo Email Marketing? Klaviyo is an all-in-one solution that makes it easy for marketers to grow their revenue through automated, personalized emails. Plus, it helps customers increase sales by sending highly targeted messages based on customer behavior and purchase history. It’s a simple way to turn more of your website visitors into buyers!

The best part? You can create campaigns in minutes with Klaviyo’s drag-and-drop editor or use one of their prebuilt templates. Then send them out using any ESP (email service provider) you already have or start a free trial of Klaviyo today! With Klaviyo, you’ll be able to see exactly how each campaign performs so that you can optimize your efforts over time and maximize ROI from every dollar spent on email marketing. So what are you waiting for? Get started now with Klaviyo Free Trial!

🏆 Klaviyo Review

Do you want successful marketing? You need a bigger toolkit. In this Klaviyo Reviews, we’ll show you how to use email as one of your most powerful weapons in the digital arsenal and generate more sales by improving ROI on every campaign dollar spent! Here, we will cover Klaviyo’s Pros and Cons, Klaviyo Features, Klaviyo Pricing Plans to help you determine whether or not it is the right email marketing platform for your eCommerce business! To know more, keep reading Klaviyo Features below!


10Expert Score
Best Email Marketing Software For Ecommerce
Klaviyo is a fantastic marketing service. I love how it delivers engaging content and automated campaigns to boost engagement with my customers! The analytics are also really helpful in helping me make better business decisions for our company's future needs, which means more profits as well! The other huge plus is their amazing customer service! They are on their toes waiting to help you! Superfast, super-efficient with a friendly interface that makes email creation a breeze!
Ease Of Use
Content Quality
Customer Support
Value For Money
  • With this platform, you can include the ability to design and save your own personalized email templates that you can send to your customers in an email campaign
  • Incredibly powerful rules and automation flows, and super-tight integration with Shopify
  • Klaviyo's customer service and implementation team is outstanding
  • Allows you to build strong relationships with customers by listening for, collecting, and storing all of their important information
  • Generate better results by sending marketing campaigns that are more relevant
  • Helps you to analyze your customers so you can truly communicate more personally and stand out from the competition
  • Allows you to grow your contact list and add forms directly to your website so customers can subscribe to brand updates
  • Klaviyo has exceptional segmentation capabilities that have allowed you to target subparts of your customer base
  • It's extremely user-friendly, allowing you to regularly test, create your own CTAs, upload photos, drag and drop graphic elements
  • It's very user-friendly and is perfect for a team of zero coding experience
  • It takes a little longer to get used to this software


🏆 What Is Klaviyo Automation?

Klaviyo is a powerful, yet easy-to-use email marketing automation software for eCommerce businesses. It is basically designed to give you everything that you need to build powerful email campaigns. Klaviyo can be a great add-on for eCommerce platforms with impressive features and is highly recommended for eCommerce professionals!

If you want to connect with your audience in a more personalized manner with the help of meaningful email flows and messages, then Klaviyo can be a great choice for you! Klaviyo is a great choice for any business looking to connect with their audience in the most personal of manners – email flows and messages. With its data-proven marketing platform, you’ll get relevant well-targeted leads that will turn into lifelong customers!

With this powerful and flexible platform, you can send targeted emails from different sources, plus you can send out campaigns that are relevant based on what your customers have done in the past! Once you start using reporting dashboard, it will allow users to measure performance based on metrics such as recently ordered items and refund requests. It also allows for user segmentation by past purchases so that personalized email campaigns can be sent out accordingly!

The features of Klaviyo extend all the way from abandoned cart strategies to post-purchase follow-up with your email marketing software, and they’re not just limited to eCommerce stores. You can also unlock various tools that would be expected in similar services like Mailchimp or GetResponse – including Facebook audiences for targeting!

What is Klaviyo Shopify? Klaviyo is the perfect solution for any Shopify store looking to grow its customer base. With Klaviyo, you can send more personalized and relevant communications with just one click of a button! After setting up your account it will be easy for customers to see what’s new on your site or make purchase decisions before they’ve even gotten off of Google search page thanks in part because they will automatically collect all data points about them so there are no worries about missing opportunities like this ever again.

Read Our Blog On Best Email Countdown Timer.

Klaviyo’s integration with Shopify helps you to seamlessly and effectively execute your digital marketing strategy by using behavioral segmentation, lead generation, or automated flows!

Plus, this tool enhances business by integrating with leading products like Salesforce, Shopify, and Stripe, and more. Want to know more? Keep reading Klaviyo Software Review below!

🏆 Why Should You Choose Klaviyo?

Klaviyo real-time results

Klaviyo is an advanced marketing automation tool that enables you to create complex automated email flows. Klaviyo email marketing software has all the tools you need to build a strong campaign, including segmentation and personalized recommendations. It also offers multivariate testing so that your messages are always tailored for people who will respond best in different situations!

  • Audience segmentation is based on different factors such as location, order history, acquisition source, average order value, and more
  • Robust integration with Facebook Custom Audiences for retargeting campaigns
  • Sophisticated marketing automation with customizable rules to match any situation
  • The drag-and-drop automation builder makes it easy to create automation workflows, email templates, l sign-up forms, and more
  • Klaviyo utilizes a drag and drops WYSIWYG email composer that lets you create your email designs with ease and also gives you a preview of how your email will look in subscribers’ inboxes
  • Klaviyo is the perfect solution for businesses looking to take their e-commerce store online and seamlessly integrate with platforms like Magento, Shopify & WooCommerce
  • Klaviyo allows you to create emails that are fully responsive, with mind-blowing email templates

🏆 Klaviyo Features: What Are You Getting Inside?

klaviyo email marketing automation

Klaviyo’s strong suit is definitely in how advanced and comprehensive you can take your email marketing with automation. With Klaviyo, it’s easy to set up multifaceted segmentation rules that branch out depending on complex criteria for specific campaigns or sales funnels!

Klaviyo is an advanced marketing automation tool with a lot of useful features:

🔥 One-click Integrations:

Now get unlimited real-time data all in one place. Get more audience insights and personalization using this robust eCommerce platform and marketing tools. With Klaviyo, you can integrate as much data as you want, with no limitations or hidden fees. Plus, it integrates with Shopify, Magento, WooCommerce, aftership, and more.

✔ Connect custom platforms with direct integration

✔ Create ultra-specific segments

✔ Automate your marketing with welcome emails, abandoned cart reminders, and more

✔ Measure what really matters and find how much revenue you are earning through your owned channels

🔥 ROI-Based Reporting

Now it’s very easy to track email and SMS performance and get marketing insights that are actually useful. Get a quick glance at your business report without leaving the screen. Plus, you can set a custom schedule to receive automated reports.

✔ Check the performance, conversion rate, and conversion value for each email and SMS in a flow

✔ Track performance over time, look for trends or outliers and jump into an individual campaign with a click

✔ Klaviyo’s reports library has dozens of pre-built reports, organized by topic so it’s easy to find answers

✔ Compare performance to brands similar to yours—based on industry, growth rate, and other business characteristics

✔ Spend less time collecting data and more time analyzing, strategizing, and growing

🔥 Powerful Segmentation

Klaviyo helps you target customers by what they actually bought, where on your website they looked at it and how much money is spent. Unlike other ESPs, Klaviyo segments update automatically and less time is needed for manually maintaining lists.

✔ Build segments using behavioral and transactional data to target promotions more precisely

✔ Target flows based on special events and conditions, like a purchase or subscribing to a list

✔ Generate better results by sending marketing campaigns that are more relevant

✔ Integrate with Facebook to automatically import your segments into Facebook Custom Audiences.

🔥 Pre-built Automations

Now no need to start from scratch. Get common eCommerce flows that are built-in and which are 100% customizable.

🔥 Drag-And-Drop Ease

To create a seamless customer experience, use simple building blocks to map out both ends of your messaging.

🔥 A/B Testing

The best way to get better at email and text messaging is by reading emails that inspire action. The more you do it, the easier your messages will become because people want quick responses when they message or send an important one!

🔥 Email + SMS

Reach customers the way they prefer, with flows that can have any mix of emails and texts. All you need to do is choose from one of their three different options such as phone call, email message, or text message!

🔥 Price Drop Trigger

Text and email your customers when a product they want goes on sale. The best way to make sure you never miss out on any sales is by having an automated text or email sent straight from the store’s system that tells them about all of our great deals!

🔥 Next Order Prediction

Did you know that sending a message of gratitude for an expected order date is the best way to make it arrive on time?
Neat! The more anticipatory messages we send, the happier our customers will be when their goods show up. If you want to get that customer’s business, send them an email several days before their expected order.

🔥 Cross-sell & Upsell

Give your customers the one perfect product they didn’t know they needed. It’s no wonder that most people don’t buy enough of anything – let alone all their favorite things in one go! Klaviyo curates only those products so you can find exactly what it is that you want when nothing else will do.

🔥 Welcome Series

Do you want to make a good first impression with your customers? Then email or SMS subscriptions are for them! In this way, you will be remembered, if you make a good first impression.

🔥 Browse And Cart Abandonment

Check-in with your customers after they leave, just one quick question every now and then. They’ll stay longer if you pay attention to them!

🔥 Back In Stock

It is always smart to keep an eye on the stocks of your inventory, especially when you are in charge! Customers will appreciate knowing that more units are being restocked and they can buy with confidence.

🔥 List Automations

With this email marketing automation software, let your customers subscribe for updates, send a welcome series by email or SMS.

🔥 Metric Automations

With the use of the Klaviyo email automation tool, you can send confirmations, reminders, and other messages in response to your customers’ actions.

🔥 Date Automations

Now you can wish your customers on their special events such as happy birthday messages, anniversary wishes, or you can create or create other date-based messages.

🔥 Splits Based On Data Events

Now you can create a separate coupon message for your users who added high-ticket items, just in case they need to make an abandoned cart!

🔥 Splits Based On Customer Data

Klaviyo is the perfect tool to curate messages based on what your customers want. You can now tailor content for specific genders, regions, or past purchases with just a few clicks!

🔥 Time Delays

When you need to keep your customers engaged, but don’t have the time or energy for long messages in between each one, Klaviyo is perfect. You can choose from a number of pre-set intervals ranging from minutes all the way down to seconds!

🔥 Personalization At Scale

Now you can easily customize your company’s emails and texts to give customers that “just for me” feeling. No matter how many people are getting them, it will be an exclusive experience!

🔥 Predictive Analytics

With machine learning, your marketing is smarter than ever! Plus, you can even predict a customer’s lifetime value with high accuracy and pinpoint their next order date within just one week!

🔥 Real-time Reporting

From open rates to sales generated, real-time reporting is integrated directly into each flow canvas. You’ll be notified every time someone reads your message and how many times they clink or tap on it – no matter where you send them!

🏆 How To Use Klaviyo?

To send an email campaign with Klaviyo, you need to click on Klaviyo login to send regular newsletters, announcements, or promotional sends! First, you need to create a list or dynamic segment of who you want to target. After creating a list, you need to spend time creating a series of base templates that you can leverage for all your future campaigns.

🔥 STEP 1: Choose The Campaign Name And Recipients

name your campaign

The first and foremost step is to set the basic settings of your campaign, whom you want to send, and details about how you send.

🔥 STEP 2: Choose Existing List Or Segment

choose an existing list or segment

In the next step, you have to choose an existing list or segment to target. You may want to send a campaign only for those who are subscribed via SMS or you can create an entire list with customers that have made two or more purchases.

🔥 STEP 3: Multi-list Segmenting

Here, in this step, you can send your email to multiple lists/segments, plus you can select which lists/segments you would like to include or exclude!

🔥 STEP 4: Enable Or Disable Smart Sending

Enable or disable smart sending

Now you have to make a note of the expected recipient count where you can remove duplicate profiles, exclude profiles and you can enable or disable smart sending!

🔥 STEP 5: Enable Or Disable Google Analytics Tracking

Enable Google Analytics Tracking

Here, in this step, you can include or customize tracking parameters with the help of Google Analytics tracking.

🔥 STEP 6: Create Email Content

Create email content

Here, in this step, you have to create a new template or choose a template from the template library and optimize your email for mobile and makes it easy to create complex email layouts.

🔥 STEP 7: Drag-and-Drop Editor

drag and drop editor

With the use of the drag-and-drop editor, you can make changes to your design and click on save content.

🔥 STEP 8: Review, Schedule And Send Your Campaign

send or schedule your campaign

In the final step, this software allows you to review, schedule, and send your campaign where you have to choose to add a variation to your email to A/B test your campaign.

🏆 Klaviyo Pricing

Klaviyo’s pricing is based on the number of contacts and the number of SMS messages sent. Klaviyo offers a single pricing tier.  You’ll also need to include Klaviya’s branding in all messages you send via their service or offer it separately like they do so that there can be no mistaking who sent what message!

When it comes to email marketing, the sky’s the limit! The free account covers 250 contacts and 500 emails sent. Here you can take advantage of A/B testing tools with segmentation using a responsive drag-and-drop email creator while chat support is limited only for paid accounts but complimentary customer service will always be available over email as well so don’t worry about being left out on this one – just sign up today!

With Klaviyo, you can send unlimited emails and live chat support for a fixed price of $20 per month. This means that with 250 contacts on your account at once there is an additional charge, increasing up to two dollars for every one thousand users!

Get Klaviyo SMS pricing with the free tier, limited to just 50 contacts and 150 messages per month. For those that have more than 250 subscribers in their database or would like even greater flexibility of using this platform for marketing purposes then they should check out Klaviyos’ paid plans which are priced at $10/month for up 1250 one-time sent text message(s) plus 417 picture messages (MMS). Subscription details allow clients who combine both email &SMS campaigns!

Klaviyo Pricing Plans:

🏆 Klaviyo Email Pricing ($20/mo): 

  • Up to 500 contacts
  • Unlimited email sends
  • Email and chat support

🏆 Klaviyo SMS Pricing ($0.01-0.03/mo)

  • Up to 50 SMS contacts
  • Up to 150 SMS or 50 MMS sends
  • Email support

🏆 Klaviyo Email & SMS Pricing ($20/mo)

  • Up to 500 contacts
  • Unlimited email sends
  • Up to 50 SMS contacts
  • Up to 150 SMS or 50 MMS sends
  • Email and chat support

🏆 1000 Contact Plan ($30/mo)

  • Up to 1,000 contacts
  • Unlimited email sends
  • Email and chat support

🏆 1,500 Contact Plan ($45/mo)

  • 1,500 contacts
  • Unlimited email sends
  • Email and chat support

🏆 2,000 Contact Plan ($60/mo)

  • Up to 2,000 contacts
  • Unlimited email sends
  • Email and chat support

🏆 3,000 Contact Plan ($70/mo)

  • Up to 3,000 contacts
  • Unlimited email sends
  • Email and chat support

🏆 4,000 Contact Plan ($100/mo)

  • Up to 4,000 contacts
  • Unlimited email sends
  • Email and chat support

🏆 6,000 Contact Plan ($130/mo)

  • Up to 6,000 contacts
  • Unlimited email sends
  • Email and chat support

🏆 Klaviyo Alternatives

Klaviyo is a complete email marketing tool, that offers a complete suite of marketing automation features, which includes email campaigns, text messages, automated workflows, email capture and popups, advanced segmentation, etc. With its easy-to-use email template, you can automate your email flows like never before!

🔥 Klaviyo Vs Mailchimp

Let us have a look at the comparison between Klaviyo Vs Mailchimp below:

  • If you want flexibility in segmenting your flows then you need to use Klaviyo. It allows you to sync up to your Facebook leads and save money on Zapier.
  • Klaviyo mainly serves eCommerce stores due to its seamless integrations with platforms like Magento, Shopify & WooCommerce. Plus, it also integrates with B2C and B2B companies using custom websites.
  • Klaviyo is more focused on eCommerce with a great number of integrations as well as superior branding for eCommerce over Mailchimp.
  • Compared to Mailchimp, Klaviyo has a better customer service team and you will get everything at a lower cost with Klaviyo.
  • It includes a drag-and-drop interface that allows you to build emails easily and is super user-friendly compared to Mailchimp.
  • This email automation software proposes different kinds of flows to experiment with when you’re just getting started, for example, your abandoned cart and browse abandonment flows.
  • Klaviyo is the best email marketing platform with all the necessary features to create emails and grow your revenue.
  • Klaviyo provides in-depth email marketing automation where you can set up multi-faceted segmentation rules and email flows that let you create massively complex email automations.

🏆 Final Words On Klaviyo

On the whole, I find Klaviyo a good option for email marketing. It’s not as streamlined or straightforward in comparison with other services but their templates are modern and work well together to form smooth emails that you can segment accordingly- which makes this an excellent choice if your shop needs more control over its messages than most others offer!

It’s safe to say that Klavyyo has proven time after again as one of the top email marketing automation tools in managing email campaigns with its simple interface and high-level features making it easy even for users without much experience on these matters!

The free version of this email marketing tool is lacking in some features, but there are integrations to help you out. I wouldn’t use it as a standalone platform without an online store for increased effectiveness and engagement rates! Klaviyo is a great tool for eCommerce stores with complex marketing needs. The high price tag and intimidating complexity might turn off some business owners, but those who want an edge in their industry will find Klaviyo’s features helpful as they grow their company over time!

Klaviyo provides a fantastic integration with Shopify, and the range of analytics you get from it are truly incredible. If you want to go one step further in your eCommerce experience than Klavyio offers then something like Brumby might be worth checking out for sure! If you are looking for a truly advanced email marketing solution, then you should definitely go for Klaviyo!

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4 reviews for Klaviyo Review, Features, Pricing, & Alternatives: Best Data Proven Marketing Platform

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  1. William Radcliffe

    It was difficult to run a business like email marketing for me. Klaviyo grows my business at the top notch. It takes two ticks to create emails. I can create campaigns with in a minute with drag-and-drop editor a. this thing also provide us prebuilt templates which makes email marketing more easier. Klaviyo allows to create fully responsive emails.

    Helpful(1) Unhelpful(0)You have already voted this

    Email marketing was never easy but after using Klaviyo, it makes email marketing effortless. It helps me to design emails and save those templates that I can send for email campaign.
    Best part of this platform is it is user friendly. You don’t need to be a coder or programmer to use it.

    + PROS: -It helps to analyze customers -One-click Integration with Shopify, Magento, WooCommerce and more -Provides pre-built Automations -Mix emails with texts
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  3. David Perez

    There are so many software regarding email marketing. But they were had to use. I have use many of them. Still I can not believe it is the most effective software I am using. It is very user friendly, you do not need to have previous knowledge of coding. Klaviyo allows me to enlarge my contact list.

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  4. Joshua Martinez

    Most effective tool for email marketing. Very cheap and easy to use. Anyone can use it, even who don’t know programming or coding. Help us to send marketing campaign which is relevant.

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    Klaviyo Review, Features, Pricing, & Alternatives: Best Data Proven Marketing Platform
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