MailerLite Review, Pricing, Features, And Alternatives

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Are you looking for a new email marketing service?

MailerLite is affordable and easy to use. It has all the features you need, including automation, landing pages, A/B testing, autoresponders, and more. You can send unlimited emails with no limits on the number of subscribers or monthly sends. And it’s fast! They have built their own infrastructure that allows you to deliver your messages faster than anyone else in the industry. Plus this platform is constantly working on making MailerLite even better by adding new features every month based on what our customers want most.

If you want to get more email conversions, check out top email warming tools.

MailerLite is an email marketing automation software that helps you send better emails, automate your workflows and get more sales. It’s the perfect solution if you want to save time while increasing conversions. You can easily create automated campaigns, segment contacts based on their behavior and interests, personalize messages with dynamic content, and much more. And it’s all in one place so there’s no need to switch between different tools or manually update information across platforms. Plus, it integrates seamlessly with other apps like Shopify, PayPal, and many others so everything works together flawlessly.

Read Our Blog On Mailjet Review

In this MailerLite review, we have tried and tested the tool. Let’s get started with MailerLite features, pros & cons, and MailerLite pricing.

So if you’re ready to take your business to the next level then sign up for a free trial today! There’s nothing stopping you from reaching more people online when they open their inboxes each day – except maybe not having an email marketing solution like MailerLite at your disposal. Try it out yourself now!

Sign up for a free trial of MailerLite today!

🏆 MailerLite Review

🏆MailerLite Pros & Cons

Here’s the complete list of MailerLite pros and cons to help you decide if this product is right for you or not:

9.9Expert Score
Intuitive Solution For Email Marketing And Automation
Mailer Lite is a seamless platform for creating marketing emails. Whether you are creating something from scratch or using a template, MailerLite will help you to create professional and personalized marketing campaigns on your own. With MailerLite, I can easily create an email using different built-in designs or with a drag and drop tool. There is also an option for HTML email design which is good. You can design according to your requirements. Thanks to MailerLite, this platform helped me to manage my online contacts well!
Ease Of Use
Customer Support
Value For Money
  • MailerLite allows you to grow your mailing list using landing pages, popups, and forms
  • The effective platform which is the best choice for bloggers, small businesses, and senders like a clean email interface
  • Provides intuitive automation editor that helps you to build personalization workflows
  • MailerLite's entire platform is very easy to use and well structured
  • Provides a powerful grouping system that combines tag parameters and segmentation rules
  • The free plan is more than enough for most businesses, with the ability to customize your email marketing and track results
  • The simple and effective platform is the best choice for bloggers, small businesses, and senders like a clean email interface.
  • Provides fast 24/7 live support and straightforward pricing that makes sense for small businesses
  • Mailerlite offers excellent features for email marketing at a price point that takes small businesses into consideration
  • Mailerlite is one of the best professional email marketing tool for Bloggers, Freelancers, and Small and Medium Scale Enterprises
  • Mailerlite's free plan allows you to add up to 1000 subscribers and send 12000 emails per month
  • MailerLite has a web building feature, with a personalized feature for content creation
  • Helps you to easily create newsletters that look good both on desktop, tablets, and mobile
  • MailerLite allows you to grow your mailing list using landing pages, popups, and forms
  • Comes with affordable pricing which is great for beginners and experienced email marketers
  • Limited API accessibility

🏆 What Is MailerLite?


MailerLite is the perfect tool for any business looking to grow its mailing list and send targeted emails. It can help you accomplish several things including growing your customer base by automatically sending them relevant offers, or it could be used as a lead generation system that connects with prospects on an ongoing basis without having too many contact fields available at once!

MailerLite makes it easy to create and send emails with an automatic automation system. This means that you can grow your mailing list, set up triggers for sending out leads on specific events or occasions like special offers from the company’s website. Mailer Lite will do all of this work behind-the-scenes so there is no need in organizing newsletters by hand!

With this advanced email marketing software, you can create email campaigns, subscribe forms, landing pages, websites, and automation workflows! This powerful email marketing software is perfect for small-to-mid-sized businesses and users looking for an affordable one!

MailerLite has a simple and beautiful UI that makes it incredibly easy to use. They also offer excellent customer service, which is rare in this day of outsourcing email marketing services! Since making the switch from MailerLite’s competitors’ we’ve seen their VIP list explode thanks largely due to its dependability as well as ease-of-access features like drag & drop builder for landing pages or automation tools if you’re looking into building campaigns yourself!

MailerLite is the perfect tool for any business looking to grow its mailing list and send targeted emails. It can help you accomplish several things including growing your customer base by automatically sending them relevant offers, or it could be used as a lead generation system that connects with prospects on an ongoing basis without having too many contact fields available at once!

Read Our Blog On EmailOctopus Review.

The best part? This platform is ideal for beginners as there is no need for coding experience needed and you can pick different newsletter designs for your email templates. Plus, MailerLite allows beginners to run automated campaigns for free. In a nutshell, MailerLite helps you to run comprehensive email marketing campaigns and allows you to extensively design the whole layout and grow your contact list. With this email automation software, you can personalize emails for selected groups which is based on tagging and segmentation.

With MailerLite, you can:

  • Create dynamic emails with ease: You can design newsletters using your editor of choice with drag & drop, rich-text, or custom HTML. Plus, you can start with pre-designed templates and create professional campaigns that deliver.
  • Grow an audience of fans: MailerLite will help you grow your business by attracting new customers and turning them into loyal subscribers. They do this through websites, landing pages, pop-ups, or embedded forms so that the whole world can be a potential audience for what you have to offer!
  • Optimize content that converts: Let your subscribers want, test campaigns, and tweak content to be more effective. This platform comes with features like A/B testing, segmentation, and surveys, for your next campaigns!
  • Automate targeting and workflows: Build subscriber trust and boost engagement by using advanced email automation that results in highly targeted and personalized emails.
  • Sell Digital Product: Make more money by selling your customers a subscription or product from the comfort of their inbox. You can even offer special discounts just for signing up! Turn your subscribers to customers directly from your emails and landing pages.

Related: Free Email Warmup Tools

🏆 MailerLite Tutorials

🏆 MailerLite Workflows

With MailerLite you can create beautiful and high-converting email campaigns for your blog posts, webinar, or any other events. In the next section, let’s see how does MailerLite works:

Step 1: MailerLite Dashboard

In the first step, you have to log in to MailerLite and the dashboard will open in front of you. Plus it allows you to design impressive campaigns, forms and pop-ups, email automation. Plus, you can create website or landing pages in minutes with this drag and drop builder.

MailerLite Dashboard

Step 2: Create Campaigns

In the next step, you can start creating your own campaigns in the dashboard’s menu and then click on the button “Create Campaign”.

Create campaign

Step 3: Subscribers List

With this Subscriber option, you can design your email with an editor or you can pick a group or segment of subscribers. Here, you can have a list of your active subscribers, track the location of your subscribers, segment your customers based on their attributes and behavior. Moreover, you can keep a check on average open rate, average click rate, average subscriber rate, average unsubscriber rate.


Step 4: Create Pop-up Forms

Using MailerLite form builders you can easily build embedded forms, popups, and landing pages. Plus, MailerLite will help to build embedded forms available for customization. Plus, you can also change the design of your pop-up form with the help of the settings tab.

Choose template

Step 5: Create Landing Pages

MailerLite’s landing page builder helps you to choose a unique template using this landing page editor. The best part? Now you will be getting 24 building blocks that help you to optimize your landing pages for SEO purposes. MailerLite’s landing page builder helps you to choose a unique template using this landing page editor. The best part? Now you will be getting 24 building blocks that help you to optimize your landing pages for SEO purposes. You can get more subscribers using signup forms, content blocks, surveys, and more.

Landing page builder

Step 6: Automation Workflows

MailerLite’s automation is one of its useful features and can be used to create workflows based on campaign actions like subscribers opening links, updating contact fields, or upgrading from a freemium plan. There are many other email marketing software that lacks this type of functionality but luckily it’s easy to navigate through Mailler’s interface! Plus you can create a workflow to set up a workflow trigger and send an email using autoresponders. Plus, MailerLite has multiple automation for countless possibilities. Plus, this sophisticated email marketing platform lets you track subscribers’ interaction with your website pages.

MailerLite automation

🏆 MailerLite Features

MailerLite is an incredibly powerful email marketing tool that provides all the latest features to help you grow subscribers and strengthen your relationships. Try it out for free today with their drag-and-drop editor, automation capabilities, prebuilt kits, and whatever it takes!

MailerLite comes with amazing functionality. Let’s check some MailerLite features below:

🔥 Create amazing campaigns

With this easy-to-use, quick, and gorgeous design tool you can create professional-looking newsletters without any HTML knowledge. Create high-converting email campaigns using this drag and drop editor and add elements as you need! Plus, you can also change the background, add images and insert social media links. You can use email marketing, and manage everything! This is an extremely responsive and reliable platform that offers you smooth navigation.

  • Drag & drop email builder: Create engaging, dynamic emails in minutes with this intuitive drag and drop email builder. Delight your audience with expert design, video, social media, and dynamic content without coding a single element.
  • Rich text editor: Compose emails with a personal touch that sticks out from the crowd. The rich-text email editor lets you add links, images, and other formatting tools to your message for more engaging content!
  • Custom HTML Email Editor: With this user-friendly HTML email editor you will get special features like snippets, custom variables, and an automatic email CSS inline. Code professional-looking newsletters fast!
  • Newsletter Templates: Build email newsletters with an experienced team and create a large gallery of templates that delivers the best-looking content that fits your needs! Plus, you can also choose an email template and insert images and change the settings like colors and fonts!
  • Ecommerce Campaigns: With MailerLite’s suite of eCommerce tools you can easily supercharge your eCommerce sales and build long-lasting relationships with your customers! You can also integrate with eCommerce platforms like Shopify and create email marketing campaigns based on your customers’ buying behaviors! The best part? You can also send highly-targeted messaging and promotional offers that are triggered by your recent purchases!

🔥 Growing Subscriber List

With this platform, you can grow your subscriber list by creating website builders, landing pages, embedded forms, and targeted pop-ups with MailerLite to attract new people all across the internet!

  • Website Builder: Create a professional website using this free drag and drop website builder. Now design your layout, start a blog plus you can add password protection and much more! Build your web pages exactly how you want by dragging & dropping different content blocks and editing the settings of each block and changing colors, fonts and adding personal touches that your audience will love!
  • Landing Page Builder: You can attract and convert new visitors with fully customizable free landing pages and pick a pre-built template with the help of this free drag & drop landing page builder.The best part? No need to hire any professional designer to drive traffic and sell digital products! Landing page search optimization has never been easier and adds the text snippet and share landing pages on social media.
  • Pop-ups: Convert website visitors to newsletter subscribers by making it super easy to join your email list. With dynamic email pop-up options, anyone can create effective email subscription pop-ups with just a few clicks. With this drag & drop builder, you can easily build responsive newsletter pop-ups that catch visitors’ attention and match your website design.
  • Embedded Signup Forms: MailerLite is the best way to get more subscribers on your email list. With their intuitive builder, you can create professional-looking website sign-up forms in minutes that will make it easy for anyone who visits and clicks through your website! With MailLite’s email signup form builder, you can modify the text, change layout options, add custom fields, and much more without any coding skills needed!
  • Subscriber Management: MailerLite comes with an intuitive subscriber management interface that makes it easy to add, filter, and organize your subscribers. MailerLite recognizes every field automatically and lets you organize them and you can filter subscriber’s requirements easily!

🔥 Deliver The Right Message

Now you can personalize your campaigns with MailerLite’s advanced targeting features and deliver the right email to your subscribers when it’s right for them!

  • Email Automation: Automate your email subscribers through every step of their journey from the welcome email to purchase. Plus, you can set up marketing automation workflows to reach the right people at the right time! The best part? You can trigger emails automatically with new data, based on specific actions or “triggers” such as clicking a link or completing a form.
  • Interest Groups(Tagging): With the use of email tags you can target your specific audiences by adding custom labels to subscribers. Create groups based on behaviors or interests, and increase engagement with email content tailored for each group. You can also add or remove interest groups based on your needs and personalize content based on their actions!
  • Personalization: Make every subscriber feel special by sending personalized emails. Moreover, you can add names to different parts of your email and get more personal you can get with your emails. MailerLite allows you to create and automate various types of personal emails like a welcome series, personal reminders, birthday greetings, date-based campaigns, and sophisticated re-engagement emails based on your subscribers’ behaviors.
  • Segmentation: Segmentation divides your subscribers into smaller audiences based on a set of characteristics that will help you deliver more targeted emails. The best part? You can segment your subscribers by location, age, behavior, or whatever is most relevant to you. Create any type of audience that will help you send more targeted emails and meet your marketing goals. With MailerLite you can automatically update each segment as you grow your list. Segmenting by engagement allows you to send nurturing emails to loyal readers and re-engagement emails to inactive subscribers.
  • Promotion Pop-Ups: Deliver important and timely messages that will enhance your customer experience on the website. Choose from a variety of templates, customize designs to make them more personalized for you or customers’ needs with our drag-and-drop builder toolset timing preferences in just two clicks! Plus, you can create a sense of urgency with a countdown pop-up. You can set the survey to appear at a designated time, including after purchase or while someone reads your content. You can also drive sales and gain new customers and measure which product converts best!

Related: Best Free & Premium Email Countdown Timers

🔥 Optimize Campaigns

Your email marketing efforts will be more successful when you use these tools to test new strategies and refine your messages. You can improve metrics by implementing all of the latest features that help increase open rates, clicks-to-conversions ratio, or nurturing emails in circulation.

  • A/B Split Testing: You can set up free A/B split testing campaigns in seconds. Email A/B testing enables you to evaluate which variation of an email is more effective. You can easily set up an A/B test as you would a regular campaign and choose the variable you want to test to get started. Plus, you can increase open rates by testing out language, tone, length, personalization, emojis, and more. In MailerLite, you can test variations of all aspects of your content including headlines, images, CTAs, and more to gain valuable insights into what subscribers like and optimize click rates.
  • Deliver Emails By Time Zone: Make your subscribers get emails at the same time each time across the world! Track how your email campaigns are traveling around the globe in real-time.
  • Track Your Results: Monitor your campaign performance and find what works best for your business.
  • Auto Resend: Give your subscribers a second chance to open and read the newsletter with our auto resend feature. When you have important information in one of your emails, this handy little tool gives them that extra opportunity so they can get all their wisdom straight away without having any distractions or other messages getting between them! Create an auto resend a campaign to change the subject line and send the same content. Improve engagement by adding a personal message on top of your email. Your subscribers will appreciate the extra effort and will be more likely to interact with your brand.
  • RSS Campaigns: With this RSS email feature you can automatically insert your new content into an email and send it to your subscribers on a schedule that you can control. Now every time, you can let your subscribers see your new content, as MailerLite will send an RSS email automatically. Design your RSS emails using our drag & drop builder or choose a pre-built template designed specifically for RSS campaigns.

🔥 Track your results

Now you can monitor your campaign performance and find what works best for your business!

  • Campaign Reports: Track your email campaign activity and subscriber engagement. These reports include unsubscribe count, spam complaints, bounces, link activity, and other metrics that are critical to measuring success. Plus you can open your email newsletters or click on links! With MailerLite email marketing software, you can also find out which links on your email list were the most popular!
  • Email Surveys: Create free email surveys in just a few clicks, allow subscribers to start your survey straight from the email, and seamlessly collect data and insights to optimize your campaigns. With this drag & drop builder, it’s very easy to build custom surveys with pre-built blocks design settings and templates.
  • Click maps: Track how your audience interacts with your newsletters, and gain insight into how your audience interacts with your emails. Moreover, it allows you to see what your audience engages with the most, so you can make the right changes to improve performance.
  • Open By Location: Opens by location in your sent campaign reports helps you understand where your subscribers are located and which countries have the highest engagement.

🔥 Integrations

MailerLite has a variety of integrations that can help you improve your mailing list, add e-commerce functionality, and more. MailerLite offers a wide range of features to help you engage your customers and grow their loyalty. With plugins for WordPress, Shopify apps that work together with e-commerce stores on Squarespace or WooCommerce via the Zapier plugin framework, there’s no limit when it comes down to Mailler’s versatility!

MailerLite offers integrations with:

  • MailerCheck
  • Shopify
  • Stripe
  • WooCommerce
  • WordPress
  • Ycode
  • Zapier
  • Sendown
  • Gravity
  • ConvertPlay

🔥 Customer Support Service

MailerLite comes with amazing live chat and emails channels with 24/7 customer support staff! With a support team, you can handle multiple requests. But with the live chat support which is accessible when you upgrade to the premium plan!


🏆 MailerLite Pricing

MailerLite Pricing plans

MailerLite is a reliable email marketing software that offers all the tools you need to grow your subscriber list and engage with them. The free plan has limitations but if it’s enough for 1-1000 subscribers, 12k messages per month & 24/7 live chat support; then give Mailerlite a try today!

Let’s have a look at Moosend’s Pricing Plans:

🔥 Free Plan  (Free Forever)

MailerLite’s free plan is ideal for beginners and includes features:

  • Mobile-optimized landing pages
  • Reports & Analytics
  • Custom code injection
  • MailerLite pop-ups integration
  • Survey and quiz
  • Double opt-in
  • GDPR compliance
  • Landing page SSL encryption
  • More than 25 customizable landing page templates
  • Unlimited landing page traffic
  • Unlimited landing pages at $10 a month
  • 5 public landing pages
  • User permissions
  • Multi-user accounts
  • Domain authentication
  • Email campaign reports
  • A/B testing
  • RSS campaigns
  • Interest groups (tagging)
  • Advanced segmentation
  • Email automation
  • Unsubscribe page builder
  • Subscriber management
  • Pop-up subscribe forms
  • Embedded signup forms
  • Mobile-friendly email newsletters
  • File manager
  • Built-in photo editing
  • Rich text editor
  • Drag and drop editor
  • 24/7 Email support
  • 12,000 email sends per month
  • 1-1,000 subscribers

🔥 MailerPro Premium Plan ($100/mo)

MailerPro premium plans cost $100/mo and include features:

  • Drag & drop editor
  • Rich text editor
  • Built-in photo editing
  • File manager
  • Mobile-friendly email newsletters
  • Remove MailerLite logo
  • Custom HTML editor
  • Newsletter templates
  • Landing pages
  • Embedded signup forms
  • Pop-up subscribe forms
  • Subscriber management
  • Unsubscribe page builder Use custom domains
  • Promotion pop-ups
  • Email automation
  • Advanced segmentation
  • Interest groups (tagging) RSS campaigns
  • A/B testing
  • Auto resend
  • Deliver by time zone
  • Dedicated IP
  • Email campaign reports
  • Surveys
  • Click maps
  • Opens by location
  • Domain authentication
  • Multi-user accounts
  • User permissions
  • Integrations
  • API

Other Pricing Ad-Ons Includes:

🔥 Sites Pro ($10/mo)

  • Publish as many websites and landing pages
  • Unlimited Access To Site-building Features
  • More engaging user experience

🔥 Dedicated IP ($50/mo)

  • Improve your deliverability by isolating your sending reputation
  • Send at least 50,000 emails per week
  • Email automation
  • Advanced segmentation
  • Interest groups (tagging) RSS campaigns
  • A/B testing
  • Auto resend
  • Deliver by time zone


🏆 Use Cases Of MailerLite

MailerLite is a well-designed email marketing software that is perfect for:

🏆 MailerLite Alternatives Or Competitors

There are various MailerLite alternatives on the market. But if you are looking for a MailerLite alternative you must choose a robust email marketing platform. Here are some best MailerLite Alternatives below:

🔥 MailerLite Vs Sendinblue

Sendinblue is a marketing automation platform that provides email marketing functionality. It allows users to design and send emails, manage contacts lists, measure campaigns’ performance, and track ROI via an intuitive dashboard. In 2017, SendinBlue was used by over 150000 customers around the world.

In addition to its email marketing function, it also provides SMS and social media marketing services. To send out emails, users must create lists of contacts that will receive the campaign (e.g., Customers, Potential customers, etc.). They may also use existing lists from other email platforms such as MailChimp, which is supported by SendinBlue. Users can also import their own contact lists to send out messages.

The platform allows for sending both plain-text and HTML emails, as well as managing multilingual emails that can be sent in up to 20 languages simultaneously. In addition, it provides a range of personalized options such as the ability to hide or show images depending on whether a recipient’s email client supports HTML content. Sendinblue also offers users a range of template designs for emails from which they can choose.

The platform provides users with a number of metrics to measure the success of their email campaigns. They may view general stats, such as how many people opened, clicked on links, unsubscribed from, or bounced an email. In addition to this basic set of data points, they can use the reporting feature to generate metrics customized to their needs.

🔥 MailerLite Vs ActiveCampaign

ActiveCampaign is an email marketing software. It is a robust marketing automation tool that offers many options and services, with over 100 different integrations. With ActiveCampaign you can do more than just send emails; it also provides the tools to manage your customer’s contacts, goals, efforts, and revenue.

Since they provide a free trial for their Basic Plan, you can try the software before committing to a more expensive plan. ActiveCampaign is very good at marketing automation and they make it easy to start with email marketing; however, if your business demands more robust features such as phone call tracking or you need more customer data, then you should consider another email marketing software.

ActiveCampaign is very popular with small business owners interested in advertising, marketing, or promoting their brand online.

🔥 MailerLite Vs MailChimp

Email marketing is a great way to send out promotional content and advertisements to your current customers or subscribers. MailChimp is an email marketing solution that provides the ability to easily send newsletters, announcements, and updates via email. The web app also tracks how many people have opened up your emails so you can see which promotions are the most popular.

MailChimp pricing is based on how many emails you send. There are two plans available: $10 per month for 2000 subscribers, and $30 per month for 6000 subscribers. Their paid plans come with unlimited email sends, but they do have a free plan that allows you to send up to 12,000 emails total over the course of your time using the service.

MailChimp provides a variety of subscription forms that can be embedded into your website or blog. MailChimp also integrates with a number of platforms, including WordPress and Feedburner. Even if you’re not using these platforms, you can still place a signup form on a custom-coded page using their embed code generator.

Other MailerLite Competitors are as follows:

🏆 Conclusion: Is MailerLite Worth It?

MailerLite is a great email marketing software for small and medium-sized businesses. It offers enough features that should suit your needs as well, whether you are just starting out or have been in this industry long enough to know what’s best – especially with all these simple aspects of their interface like the drag-and place builder!

MailerLite is more affordable than MailChimp and offers a better free plan with 1,000 subscribers. With 12,000 emails per month on their basic level, it’s perfect for small businesses without any email marketing experience! You can also automations simple triggers but won’t get the advanced features seen in other tools like ActiveCampaign which may be why they’re so popular among marketers who don’t need these types of capabilities!

MailerLite is a tool that will make your life much easier. It provides 24/7 customer service, unlimited emails, and automation features so you can spread the word about what it’s like on our site to all of those who subscribe! MailerLite is a great choice for those who want to craft personalized campaigns with the help of their segment and group tools. However, it may be difficult if you’re not used to sending tagged emails to other marketing providers because Mailer Lite’s process in creating new accounts can take some time compared to other stress-free options out there today!

With other MailerLite reviews, I have to say it’s one of the best choices for bloggers and small businesses that like their emails clean. In particular, every user will find something they’re looking for with this service!

I hope, you liked this MailerLite Review! If you have any questions, please drop them in the comment section below!

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Specification: MailerLite Review, Pricing, Features, And Alternatives

Niche Email Marketing

All Level, Beginner

Refund Policy 14 Days

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