Mailjet Review: Features, Pricing & More
Mailjet is an all-in-one email platform that helps businesses handle both marketing and transactional emails. It features easy-to-use tools for automating emails, personalizing content, segmenting audiences, and tracking performance. In this article, we’ll cover everything you need to know about Mailjet.
Mailjet Review: Detail Overview
Mailjet is an easy-to-use email marketing and transactional email platform that helps businesses and organizations manage their email communications effectively. It offers a range of tools to create and send email campaigns, handle transactional emails, and track performance.
With Mailjet, you can design attractive emails using a simple drag-and-drop builder and choose from various pre-designed templates. The platform also allows you to set up automated email workflows. This means you can automatically send welcome emails, follow-ups, and other messages based on specific actions or triggers.
Moreover, Mailjet integrates with many third-party apps and services, such as CRM systems, e-commerce platforms, and marketing tools. These integrations make it easier to connect your email communications with other parts of your business.
- Recommended For: Small to midsize businesses seeking an easy-to-use, cost-effective email marketing solution.
- Use Cases: Creating and sending newsletters, promotions, and automated emails, managing email lists, and integrating with other business tools like CRM systems and e-commerce platforms.

Mailjet Features

- Personalization: Customize your emails so different recipients see content tailored just for them. Use Dynamic Sections to show varying messages based on who opens the email.
- Segmentation: Organize your subscribers into groups based on their interests and behaviors. This lets you send more relevant and targeted messages, gaining better insights with each campaign.
- Automation: Set up automatic emails for key moments like welcome messages, onboarding series, and important dates. This saves time and ensures timely engagement with your subscribers.
- A/B Testing: Test different elements of your emails, such as sender names, subject lines, or visuals, to find out which ones work best. You can test up to 10 different versions to optimize performance.
- Contact Management: Easily manage your email lists and adjust individual contact details for more personalized communication. Create subscription forms that comply with GDPR regulations.
- Email Validations: Ensure that the email addresses on your list are accurate and active before sending out campaigns. This helps increase open rates, avoids spam filters, and improves overall email effectiveness.
Pricing
Mailjet Pricing Plans

Free Plan:
The Free Plan costs nothing and is perfect for small-scale email needs. You can send up to 6,000 emails per month, with a limit of 200 emails per day. This plan supports up to 1,500 contacts and includes essential features like APIs, SMTP relay, webhooks, an advanced email editor, basic statistics, and a form builder. It’s a great option to get started without any financial commitment.
Essential Plan:
Starting at $15.30 per month (billed annually), the Essential Plan offers more flexibility and features. You can send up to 15,000 emails per month without a daily limit.
This plan includes all features from the Free Plan, plus unlimited contacts, online customer support, and the ability to remove the Mailjet logo from your emails. It also provides 500 email previews, 500 email address validations, segmentation options, one subaccount, and access to AI tools for generating email copy and subject lines.
Premium Plan:
The Premium Plan begins at $24.30 per month (billed annually) and includes all the features of the Essential Plan. It allows you to send up to 15,000 emails per month with no daily sending limit.
Additional features include advanced statistics, marketing automation, dynamic content, A/B testing, and landing pages. This plan also offers 2,000 email previews, multi-user access with role management, up to 20 subaccounts upon request, real-time collaboration on templates, locked and linked sections, and priority support.
Custom Plan:
The Custom Plan is tailored to meet specific needs and is priced upon request. It includes all features of the Premium Plan, plus additional services for advanced requirements. This plan offers deliverability services, a dedicated technical account manager, comprehensive onboarding, and strategies for IP performance and blocklist monitoring.
It also provides detailed deliverability reports, strategic consulting, training, and exclusive features such as custom numbers of users, sub-accounts, activity logs, email address validations, and email previews. This plan is ideal for large organizations with complex email marketing needs.
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