Brand24 Review, Features, Pricing, Services, Discounts & More
Brand24 is a social listening tool that helps businesses protect their reputation, measure brand awareness, analyze competitors, and discover customer insights. It offers access to mentions across various online sources such as social media, news, blogs, videos, forums, podcasts, reviews, and more, providing users with powerful and reliable metrics to measure brand awareness and presence.
- Wide range of features for social media monitoring and brand reputation management.
- Customizable alerts and filtering options to help businesses focus on what's important.
- Easy-to-use interface with clear visualizations and analytics.
- Dedicated customer success manager and onboarding/training resources available.
- Offers both monthly and yearly plans with no hidden fees.
- Some of the more advanced features, such as sentiment analysis, may require more manual input and customization to provide accurate results.
Brand24 is a social listening tool that helps businesses protect their reputation, measure brand awareness, analyze competitors, and discover customer insights. It offers access to mentions across various online sources such as social media, news, blogs, videos, forums, podcasts, reviews, and more, providing users with powerful and reliable metrics to measure brand awareness and presence, track reach and engagement, and identify the reach and importance of mentions.
Brand24 also allows users to analyze sentiment and segment positive, negative, or neutral mentions using advanced sentiment analysis, as well as automate reporting and share statistics and insights with their team. Moreover, it provides access to customer insights, helping businesses learn from online conversations about their company and make informed business decisions that resonate with their audience.
Other features of Brand24 include the ability to track various hashtags and find influencers, measure the effects of a hashtag campaign, like reach and engagement, and access important hashtag metrics. The tool tracks all public sources, including social media platforms like Twitter, Facebook, Instagram, and LinkedIn, as well as news, blogs, forums, podcasts, reviews, and much more.
Brand24 boasts over 10 years of experience, with more than 25 million active domains monitored and 25 billion+ mentions delivered. It supports 108 languages and provides advanced sentiment analysis, AI-powered language detection, and context of discussion for actionable and easily digestible insights. Additionally, it offers a free social listening masterclass to help users learn essential media monitoring skills.
Finally, Brand24 prides itself on its world-class customer service, with over 80 specialists available to provide support and assistance to users.
Brand24 Review: Key Benefits
- Media Monitoring and Social Listening: With Brand24, agencies can monitor their client’s online reputation and track brand mentions across various social media platforms.
- Competitive Analysis: The tool helps agencies stay on top of the latest trends and track their competitors’ strategies, providing valuable insights that can help shape future campaigns.
- Reputation Management: Agencies can track the sentiment around their clients’ brands and respond quickly to negative feedback, protecting their reputation.
- Campaign Tracking: Brand24 helps agencies measure the results of their marketing and PR campaigns, tracking the reach, number of mentions, and changes in brand reputation.
- Hashtag Analytics: The tool enables agencies to track and analyze campaigns based on hashtags, identify top influencers, and measure social media reach.
- PR Measurement: Brand24 helps agencies track the virality of their campaigns or press releases and learn who is sharing information about their clients’ brands.
- Unique Analytics: The tool offers powerful analytics that turns data into insights, analyzing the reach and influence of social and non-social mentions alike.
- Whitelabel Reports: Agencies can leverage Brand24’s beautiful, customizable, and automated reports to create PDF reports with all major KPIs, most important mentions, and influencers.
- World-Class Customer Support: Brand24 is committed to providing world-class customer support, with a philosophy that puts customer service at the heart of the company.
- Data Exporting: Agencies can turn their data into automated PDF reports, .xls files, and infographics, and process their mentions gathered with Brand24 outside of the tool.
- Filtering: The tool allows agencies to narrow down their results and filter by mentioning the source, sentiment, number of visits, and more, focusing on what is most important.
Brand24 Review: Key Features
Social Listening and Monitoring
Brand24 offers a range of social listening and monitoring features to help businesses of all sizes stay on top of their online reputation. With the Mentions Detail and Mentions Feed, businesses can quickly discover what people are saying about their brand in real-time and engage in discussions relevant to their business.
The Discussion Volume Chart helps identify sudden changes in discussion volume, allowing businesses to spot problematic issues before they escalate. The Alerts feature allows businesses to customize alerts for negative mentions and receive notifications through email or in-app notifications.
Finally, Sentiment Analysis provides a better understanding of customer attitudes toward the brand by identifying mentions as positive, negative, or neutral. By utilizing these features, businesses can take control of their online presence and make informed decisions to improve their reputation.
Brand24’s Marketing Analytics features offer valuable insights to businesses looking to improve their marketing strategies. With Mention Analytics, users can gain a better understanding of who is talking about their brand online, analyze buzz quality and quantity, and identify industry influencers to make conscious decisions about who to work with.
The Influence Score feature allows users to pinpoint their industry influencers, while the Filtering feature allows users to narrow down their results to focus on what is most important to them. These features help businesses make data-driven decisions to improve their marketing efforts and achieve their goals.
Data Management and Exporting
Brand24 offers the ability to export your data for further analysis or sharing with others. You can export your mentions as automated PDF reports, .xls files, and even infographics. This feature allows you to process the data you’ve gathered with Brand24 and use it outside of the tool in ways that are meaningful and valuable to your business.
Whether you need to share insights with stakeholders, create custom visualizations, or simply manipulate the data in a spreadsheet, the data exporting feature makes it easy to work with the data you’ve collected.
Collaboration and Team Management
User Management allows team administrators to manage team members and their access levels to the tool. Workflow Automation enables the creation of custom workflows and rules to automate tasks and streamline team collaboration. Collaboration Tools such as commenting, tagging, and assigning tasks facilitate communication and coordination among team members.
Brand Reputation Management
This feature allows you to track and monitor your brand’s online reputation. You can analyze the sentiment of the mentions, identify areas of improvement, and take necessary actions to manage your brand’s image.
With competitor analysis, you can monitor your competitors’ online presence and activities. You can compare your brand’s performance against your competitors, identify gaps in your marketing strategy, and take informed decisions.
Influencer marketing feature enables you to identify potential influencers in your industry and connect with them to promote your brand. You can track their social media activities, analyze their engagement, and measure the ROI of your influencer campaigns.
Customer Relationship Management:
With customer relationship management, you can monitor your customers’ online interactions, respond to their queries, and address their concerns. You can also track their sentiments and identify opportunities to improve your customer service.
Customer Support and Training
Knowledge Base and Help Center:
Access a comprehensive knowledge base and help center to find answers to frequently asked questions and get quick solutions to common issues.
Onboarding and Training:
Get comprehensive onboarding and training to learn how to use the tool effectively and make the most of its features. This ensures that you get the best possible value from the tool.
Dedicated Customer Success Manager:
Have a dedicated customer success manager assigned to you to help you with any questions or issues you may have. They will guide you through the process of using the tool and ensure that you get the best possible results.
Create customized reports with the data gathered from Brand24, making it easier to share insights and results with your team or clients.
Connect Brand24 with your Slack workspace and receive alerts and notifications directly in your messaging platform.
Find relevant conversations and mentions by searching for specific hashtags related to your brand or industry.
Monitor and manage your brand’s social media presence on the go with the Brand24 mobile app, available for iOS and Android devices.
Brand24 Review: Conclusion
Brand24 is a comprehensive social media monitoring tool that offers a range of features to help businesses of all sizes manage their online presence. From real-time mentions tracking to sentiment analysis and influencer identification, Brand24 provides a wealth of insights to help businesses understand and engage with their online audience.
The platform also offers advanced filtering options, customizable alerts, and easy data exporting, making it a powerful tool for data-driven decision-making.
Additionally, with features like custom reports, Slack integration, and a mobile app, Brand24 is a great choice for teams and agencies looking to collaborate and manage their online reputation. Overall, Brand24 is a top choice for businesses looking to improve their social media strategy and boost their online presence.
Brand24 Review: FAQs
What is Brand24?
Brand24 is a social media monitoring and listening tool that helps businesses of all sizes track their online presence, analyze social media conversations, and measure their brand reputation.
What are some key features of Brand24?
Brand24 offers a range of features, including a mentions feed, discussion volume chart, marketing analytics, influence score, sentiment analysis, alerts, data exporting, filtering, custom reports, Slack integration, hashtag search, mobile app, and more.
How can Brand24 help my business?
Brand24 can help businesses monitor and manage their online reputation, track their competitors, identify potential customers and influencers, and analyze social media data to improve their marketing strategies.
Is Brand24 easy to use?
Brand24 has a user-friendly interface and is designed to be easy to use. The platform offers a range of training resources, including onboarding sessions and a knowledge base, to help users get started.
What kind of support does Brand24 offer?
Brand24 offers a range of support options, including a help center, onboarding and training resources, and a dedicated customer success manager. Users can also contact the Brand24 support team directly through email or chat.
Brand24 Monthly Pricing Plan
Brand24 offers a range of monthly plans to suit businesses of different sizes and needs. The Individual Plan, priced at $79 per month, is ideal for individuals tracking a small brand. It includes 3 keywords, 2,000 mentions per month, and 1 user with updates every 12 hours.
The Team Plan, priced at $149 per month, is suitable for startups and small brands to track and analyze mentions. It includes 7 keywords, 5,000 mentions per month, and unlimited users with updates every hour.
The Pro Plan, priced at $199 per month, is the most popular plan and is great for growing brands and agencies to track, analyze and benchmark against the competition. It includes 12 keywords, 25,000 mentions per month, and unlimited users with real-time updates.
Finally, the Enterprise Plan, priced at $399 per month, is best for big businesses with our most powerful features and advanced reporting included. It includes 25 keywords, 100,000 mentions per month, and unlimited users with real-time updates. All plans come with a free 14-day trial, and there are no hidden fees or credit card requirements.
Brand24 Yearly Pricing Plan
Brand24 also offers a Yearly Plan option that includes getting up to 2 months free! The plans available under the Yearly Plan option are:
Individual Plan: $69 per month, billed yearly. This plan is suitable for individuals tracking a small brand and includes 3 keywords, 2K mentions per month, 1 user, and updates every 12 hours.
Team Plan: $129 per month, billed yearly. This plan is good for startups and small brands to track and analyze mentions. It includes 7 keywords, 5k mentions per month, unlimited users, and updates every hour.
Pro Plan: $179 per month, billed yearly. This plan is great for growing brands and agencies to track, analyze, and benchmark against the competition. It includes 12 keywords, 25k mentions per month, unlimited users, and real-time updates.
Enterprise Plan: $349 per month, billed yearly. This plan is best for big businesses with our most powerful features and advanced reporting included. It includes 25 keywords, 100k mentions per month, unlimited users, and real-time updates.
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