OptinMonster Review, Features, Pricing, Alternatives & More

- 39%

Original price was: $80.Current price is: $49.

Add to wishlistAdded to wishlistRemoved from wishlist 0
Add to compare
Expert ScoreRead review

Are you looking for a new way to grow your email list? Email marketing is the most reliable channel to connect with your readers. It can’t be taken away or shut down by an overzealous algorithm change, so while there are other traffic sources that you should be using email has always been my foundation for connecting online audiences on a personal level and building long-lasting relationships.

OptinMonster is the world’s best lead generation SaaS tool and WordPress plugin on the market. It enhances every part of your marketing strategy from getting more subscribers, growing leads, and increasing your revenue. With just one click, you can create beautiful opt-ins that convert like crazy!

Read Our Blog On Omnisend Vs Klaviyo

Whether you are a website owner or want to build your email list, OptinMonster is one of the best conversion and lead generation tools with the best lead generation tool for WordPress-powered websites. With this lead generation tool, you can help create and display email opt-ins.

Read Our Blog On Best Fake Email Generators

If you want to bring traffic to your website, then OptinMonster helps you to add lead capture forms to your site. We all want to grow our email list, and get more leads and sales right? OptinMonster comes with an email sign-up form plugin which is one of the best WordPress email opt-in form plugin available and if it’s been able to live up to the hype. The best part? OptinMonster provides enough value to your business to justify the cost and potentially pay for its own investment!

In this OptinMonster Review, I will provide you with an in-depth review of this pop-up list-builder tool to help you create, target, and manage your email opt-ins. So, without any ado let’s get started with OptinMonster Review Below.

OptinMonster Review

9.9Expert Score
Powerful Lead Generation Tool
OptinMonster is one of the best lead generation tools on the market and pretty much works immediately out of the box. You can quickly get a campaign up and running, integrated with the tools you're already using. The tool is easy enough for beginners yet still provides an array of options that advanced marketers will love too! With one click, this WordPress lead generation tool will help take care of all the tedious marketing tasks so that your time can be spent on more important things like creating incredible content and branding. OptinMonster is solid for creating optin-forms for your site and is highly flexible to persuade your visitors to interact with your content! It is one of the best email optin form plugins on the market!
Ease Of Use
  • Easy to use popup builder with a cloud-based interface
  • Includes modern & well-designed templates
  • Allows you to create beautiful optin forms that you can add to your website
  • OptinMonster offers an amazing set of features to boost your conversions with simple optin campaigns
  • With the drag and drop builder, you can create highly-engaging welcome gates that will boost your conversion rates
  • Helps you to combine multiple display and targeting rules
  • Customizable popup editor with tons of animations and sound effects
  • Allows you to set up a campaign within a blink of an eye which is great for newbies and prolific marketers
  • Integrations for all of the popular email marketing services such as Mailchimp, GetResponse, etc
  • Detailed targeting options with lots of flexibility, including the option to set up multiple rule sets
  • Easy to manage opt-ins for multiple websites from a single dashboard
  • Customer service is solid with 24/7 live chat support
  • OptinMonster is a great lead gen tool for exit intent, slide-in CTA, lightbox popups, etc.
  • Need to connect with Google Analytics to see your statistics

πŸ† What Is OptinMonster?

OptinMonster is the #1 powerful conversion optimization toolkit in the world, that helps you to grow your email list, and get more leads and increase sales. With OptinMonster, you can create a more engaging experience for your users by including an integrated measure of their conversion rate.

Omnichannel marketing is a trend that has swept the market in recent years. There are various platforms such as Klaviyo and Omnisend where you can identify users adding products to their carts, with greater ability to personalize the deliverability of your messages, the responsiveness of support.

This will allow them to take the next step in converting these visitors into subscribers or customers! When you need to grow your email list, increase sales and revenue or simply want a more engaged customer base, OptinMonster is there for all of these needs. In this OptinMonster Review below, we’ll explain how this conversion optimization tool can help publishers like yourself as well as eCommerce merchants who are looking at ways they could captivate their audience with content marketing strategies from social media integration straight through blog posts that drive traffic back into stores!

With OptinMonster, you can create a more engaging experience for your users by including an integrated measure of their conversion rate. This will allow them to take the next step in converting these visitors into subscribers or customers!

With this lead generation tool, you can create hosted service using the OptinMonster WordPress plugin! OptinMonster has used over 1 million websites and is responsible for more than 217 million conversions. Over, 1,213,437+ websites are using OptinMonster to turn their traffic into subscribers, leads and sales. Some of the well-known clients are:

  • Capterra
  • Pinterest
  • ClickBank
  • American Express
  • TripAdvisor
  • McAfee
  • wpbeginner

OptinMonster is a powerful popup builder, that allows you to create:

  • Multiple types of opt-in forms using a visual editor
  • Easily connect those forms to your favorite email marketing service
  • Display those forms with detailed trigger and targeting rules
  • Get a detailed view of analytics and A/B test your forms to improve them
  • Build and customize campaigns without any coding skills required
  • Allows you to add lead magnets like discounts, coupons, eBooks, and more.
  • Integrate seamlessly with email service providers to automate your entire email marketing system.
  • Comes with a convenient WordPress plugin, to get access to all features, tools, and campaigns directly from your dashboard
  • Provides you the option to add custom HTML and CSS to forms
  • Allows you to create unlimited forms for different posts on your site
Don’t miss the special offer of OptinMonster! With the limited-time deal, you can save up to 35% or more on all OptinMonster Plans! Hurry, grab the offer now!

πŸ† How Does OptinMonster Work?

OptinMonster Dashboard

OptinMonster is an all-inclusive service that has helped countless businesses generate more subscribers, leads, and sales from their current customer base. Now you can grow your email list with just 3 simple steps:


Create your own marketing strategy from scratch or use one of their pre-built templates. You can customize every aspect with the easy-to-use builder – no coding required!


The OptinMonster powerful targeting and segmentation engine lets you show your perfect offer to the right people at exactly when they are ready for it, which will skyrocket website conversions.


With all the stats you need to improve your lead generation strategy, split testing is simple. You’ll be able to keep increasing conversions and staying ahead of the competition with ease!

Related: Best Email Warmup Tools

πŸ† OptinMonster Features

OptinMonster features

OptinMonster comes with powerful & simplified features where you can convert your visitors into subscribers & customers. There are various OptinMonster Features that allow you to add a range of email sign-up forms to your site :

πŸ”₯ 2-Step Optins

A simple way to boost your conversion rate is by converting any link or image into an optin form. It’s proven, and it can be done quickly!

πŸ”₯ Geo-Location Targeting

If you want to get more conversions, then OptinMonster is a tool that can help. It personalizes your campaigns based on visitors’ location and gives it an extra push in order for them to see what’s available within their area or country – making sure they are the only person seeing this information!

πŸ”₯ Exit-Extent Technology

With OptinMonster, you can personalize your campaigns based on the visitors’ location. This will help improve conversions and make a better experience for everyone!

πŸ”₯ Drag-N-Drop Builder

OptinMonster’s powerful drag & drop builder allows you to create visually stunning optin forms that are optimized for the highest conversion rates. Now it is very easy to start with pre-made templates and customize them to make them yours.

  • Yes/No Forms: Create multi-step campaigns to improve conversions and sales.
  • Mobile-Friendly Popups: Optimize your campaigns for smartphones and tablets.
  • Custom Success: Customize the Thank You message to further boost engagement.
  • Canvas: Create your own designs from scratch – no coding needed.
  • MonsterEffects: Choose from 26+ attention-grabbing animation and sound effects.

πŸ”₯ Campaign Types

Choose the perfect campaign type to display the most attention-grabbing offers to your visitors for maximum engagement.

  • Lightbox Popup: The most effective and popular way to grow your email list.
  • Fullscreen Welcome Mat: Create a fullscreen interstitial with a call to action that can’t be ignored.
  • Slide-in Scroll Box: High-converting alternative for popups that slides from the corner.
  • Floating Bar: Increase conversions with a footer or header bar that scrolls with you.
  • Countdown Timer: Use urgency and scarcity to boost your sales and conversions.
  • Sidebar Forms: Turn every page of your website into a lead generation opportunity.
  • Inline Forms: Embeddable forms that you can add to blog posts and page content.
  • Content Locker: Turn any article into gated content and watch your email list grow.
  • Coupon Wheel Optins: Create interactive spin-a-wheel campaigns proven to increase sales.

πŸ”₯ Campaign Triggers

With smart triggers, you can personalize your ads and avoid the hassle of manually setting up different campaigns for each visitor. If your site visitors are shopping for a new product, then you can use smart triggers to always display the right campaign at just that moment.

  • Exit-Intent Technology: Recover abandoning visitors into subscribers and customers.
  • Scroll Trigger: Only show campaigns after the user has scrolled X% of the page.
  • MonsterLinks 2-Step Optins: Convert any link or image into an optin form (2-step optin).
  • InactivitySensor: Target inactive visitors and convert them into subscribers.
  • Timed Display Control: Show your campaign at the right time to boost conversions.
  • Campaign Scheduling: Run time-sensitive campaigns during specific dates and times.
  • HTML Elements: Target your audience with HTML elements and convert them into leads and customers.
  • JavaScript Variables: Target your audience with JavaScript variables and convert them into leads and customers.

πŸ”₯ Targeted Campaigns

Allows you to use precision targeting to create campaigns that generate more leads, attract more subscribers, and make more sales.

  • Referrer Detection: Show targeted messages based on where the user is coming from.
  • Page-Level Targeting: Customize your campaigns based on the page or section of your website.
  • OnSite Follow-Up Campaigns: Create special offers and promotions for returning visitors.
  • Geo-Location Targeting: Personalize Campaigns based on visitors’ location.
  • Cookie Retargeting: Fine-tune your personalization with custom cookie retargeting.
  • Device-Based Targeting: Create unique campaigns for desktop, tablets, and mobile devices.
  • AdBlock Detecting: Recover Adblock revenue with targeted messages.
  • Custom Domains: Bypass adblockers and stump your competition.

πŸ”₯ Seamless Integration

Create campaigns that react and adapt in real-time so you can easily personalize, segment, and target for incredible conversions.

  • List Segmentation: Group subscribers based on interests for marketing automation.
  • Lead Sharing: Easily share leads with joint venture and co-marketing partners.
  • Success Tracking Scripts: Setup retargeting pixel based on campaign interaction to boost ROI.
  • Smart Tags: Personalize your website with dynamic smart content.

πŸ”₯ Actionable Insights

Get the stats that matter and the tools you need to take action and improve your lead-generation strategy.

  • Real-Time Behavior Automation: Skyrocket conversions with automated personalization.
  • A/B Testing: Easily A/B test your ideas to keep increasing conversions.
  • Smart Success: Make new offers to people who have already opted into your campaigns.
  • Conversion Analytics: Get the stats you need to improve your lead-generation strategy.
  • TruLead: Verify leads captured through OptinMonster forms for improved ROI, email deliverability

πŸ† OptinMonster Pricing

OptinMonster Pricing

OptinMonster is one of the most powerful lead generation software to get more subscribers and customers. It comes with 4 flexible pricing plans which are Basic, Plus, Pro and Growth. The best part? All of them come with premium support, through a ticket-based system.

Do you know the best part? OptinMonster comes with 14 days free trial where you will get a 100% refund of your purchase without any questions asked. Get OptinMonster Free where you can upgrade to plans with more sophisticated plans and discounts!

Here’s a complete breakdown of OptinMonster Pricing:

πŸ”₯ Basic Plan costs $9/mo (billed annually) and is basically used to get more leads from your existing traffic:

  • Unlimited Campaigns
  • All Campaign Types
  • Page-Level Targeting
  • List Segmentation
  • Subscriber Recognition
  • Success Messages
  • Basic Integrations
  • Simple Reporting
  • OptinMonster University
  • 2,500 Pageviews
  • 1 Site

πŸ”₯ Plus Plan costs $19/mo (billed annually)Β  which is great for growing businesses who want to do more:

  • Integrated A/B Testing
  • Full Reporting
  • Attention Activation
  • Content Locking
  • Advanced Integrations
  • Inactivity Sensor
  • MonsterEffects
  • MonsterSounds
  • Yes/No Forms
  • 10,000 Pageviews
  • 2 Sites

πŸ”₯ Pro Plan costs $29/mo where you will get huge results fast:

  • Includes Everything In Plus Plan
  • Exit Intent Technology
  • Mobile-Specific Campaigns
  • Pro Integrations
  • Zapier Integration
  • MonsterLinks
  • Countdown Timers
  • Campaign Scheduling
  • UTM Targeting
  • Referrer Detection
  • Device Targeting
  • Smart Tags
  • Cart & Form Abandonment
  • 2 Sub-Accounts
  • Remove Branding
  • Priority Support
  • 25,000 Pageviews
  • 3 Sites

πŸ”₯ Growth Plan costs $49/mo (billed annually) where you can transform your conversions:

  • Includes everything in Pro Plan
  • Onsite Retargeting
  • Follow-up Campaigns
  • Real-Time Personalization
  • Coupon Wheel Campaigns
  • Geolocation Targeting
  • Success Scripts
  • ManyChat Integration
  • Adblock Detection
  • Behavior Automation
  • Custom Branding
  • Activity Logging
  • Advanced Reporting
  • Unlimited Sub-Accounts
  • 100,000 Pageviews
  • 5 Sites
Don’t miss the special offer of OptinMonster! With the limited-time deal, you can save up to 35% or more on all OptinMonster Plans! Hurry, grab the offer now!

πŸ† OptinMonster Alternatives

There are various OptinMonster Alternatives. Here is the complete comparison between OptinMonster competitors:

πŸ”₯ OptinMonster Vs Convertbox

OptinMonster is a WordPress lead generation plugin that converts website visitors into email subscribers. It’s especially useful for those running selling products on the internet, whether it be eCommerce, some sort of membership site, or any other type of product-based business involving digital deliverables.

ConvertBox is another WordPress lead generation plugin that converts website visitors into email subscribers. With this plugin, you can easily import an existing mailing list or build a new one using their online form builder.

Both OptinMonster and ConvertBox have their own strengths and weaknesses, but in the end, it really depends on what you’re looking for and how your business is set up. If you’re looking for an all-in-one solution that can do everything for you, then OptinMonster is probably the better option. However, if you’re looking for a tool that can help boost your email list and give you more control over your business, then ConvertBox might be the better choice.

πŸ”₯ OptinMonster Vs wpforms

wpforms is a great plugin for creating forms on your WordPress site. However, if you’re looking for more powerful features and want to create more complex forms, then you may want to consider using OptinMonster.Β  OptinMonster is a plugin that allows you to create powerful opt-in forms. It offers a wide range of features, including high-converting form templates, a split testing suite that allows you to experiment with different forms and see which ones work best, a pop-up creator for creating overlays, exit popup windows, slide-ins, fly-ins, and more.

It also integrates with a wide range of email marketing services, including MailChimp, AWeber, and Constant Contact. wpforms is a great plugin and it’s perfect for simple forms. However, if you need more powerful features and want to create more complex forms, then you should consider using OptinMonster. OptinMonster offers a wide range of features and integrates with a variety of email marketing services, making it the perfect choice for any business.

If you’re looking for a powerful and easy-to-use plugin to create opt-in forms, then you should consider using OptinMonster. It offers a wide range of features and integrates with a variety of email marketing services, making it the perfect choice for any business.

πŸ”₯ OptinMonster Vs GRAVITY

Gravity is a great choice if you want a simple opt-in form with no frills. It’s easy to set up and doesn’t require any coding. However, it can be a bit limiting in terms of customization options. OptinMonster, on the other hand, is a far more powerful tool that allows you to create custom opt-in forms and A/B test them easily. It’s also very flexible, allowing you to use Smart Bars as well as popups to grow your email list.

If you want deeper customization and advanced features like popup and slide-in, then OptinMonster is the way to go. But if you just want a straightforward opt-in form, Gravity Forms might be all you need. What about pricing? Well, both tools offer a free version and a premium one with additional features. So it’s really up to your budget and requirements which one you should choose from them.

πŸ”₯ OptinMonster Vs Thrive Leads

OptinMonster comes with a number of popups and lead capture tools. There are many differences which are as follows:

OptinMonster and Thrive Leads are two popular WordPress-based landing page and lead generation software. This article aims to compare OptinMonster vs Thrive Leads in terms of pricing, features, support, and more. OptinMonster is preferred by marketers who want to build high converting opt-in forms. It comes with several pre-made templates for different kinds of forms, including popup forms, floating sidebar forms, in-line forms, and slide-in forms. You can also use OptinMonster’s drag and drop builder to create responsive pages for your site.

Thrive Leads, on the other hand, is a more comprehensive lead generation tool that comes with a wider range of features. It lets you create custom opt-in forms, popups, and slide-ins, as well as content upgrades and email opt-ins. Thrive Leads also allows you to target specific subscribers based on their demographics, interests, and engagement levels.

Thrive Leads is preferred by marketers who want in-depth lead generation training. It comes with several pre-made templates for different kinds of forms, including popup forms, floating sidebar forms, slide-in forms, and pop-over/under forms.

πŸ† OptinMonster Integrations

OptinMonster Integrations

When you integrate with OptinMonster, your email marketing is bridged to all of the platforms that matter most! Now you can collect leads and send out personalized emails with a variety of tools like:

  • MailChimp
  • AWeber
  • InfusionSoft
  • ActiveCampaign
  • Hubspot
  • Salesforce Pardot
  • Marketo
  • Conversio
  • GetResponseΒ 
  • Google Analytics
  • ConvertKit
  • MailerLite
  • WordPress
  • WooCommerce
  • Shopify
  • Magento
  • Squarespace

OptinMonster integrates with WordPress, where you can download and install this WordPress Plugin and configure your pop-ups with the admin console. Capturing email optins for your service is easy with the tool available at OptinMonster. It has been designed to work seamlessly and can be used in tandem with any other system you want, so it’s great when capturing leads from different sources or platforms like social media channels!

πŸ† Why Should You Use OptinMonster?

OptinMonster is the #1 most powerful conversion optimization toolkit in the world. Here’s why Smart Marketers and Business owners love OptinMonster, and you will too!

  • Beautiful Lead Capture Forms: Would you like to make your content more engaging?Β Laser-targeted, custom conversion templates are a proven way to increase conversions. Choose from 97+ pre-made designs and customize them with ease!
  • Multiple Form Types: You can create an experience that is tailored just for you with these amazing tools. You’ll never have to worry about your visitors leaving because they were bored or looking at something else on their screen because we got it all covered! These powerful conversion tools come with popups, floating bars, fullscreen overlays, slide-ins.
  • A/B Testing Made Easy: Now you can eliminate the guesswork and test different headlines, content, and layouts to see what converts the best.
  • Exit Intent Technology:Β  Personalize your campaigns based on your visitor’s behavior to maximize conversions and sales.
  • Page-Level Targeting: Hyper segment your leads by using their enterprise-grade page-level targeting and segmentation rules.
  • Advanced Traffic Redirection: This allows you to send traffic to important pages on your site. Plus, you can add a button, customize the action, and track engagement.
  • Analytics: Compare split tests and learn which pages convert the best to level up your game.
  • Onsite Retargeting & Personalization: Now you can easily show perfect offers to any audience such as new visitors, returning visitors, customers with Onsite Retargeting.

πŸ† Final Words On OptinMonster Review

Though they offer a variety of options, it’s important to test what is best for your audience and blog. Though OptinMonster can increase email subscriptions as well as help you make more money from ads- on certain blogs that may not be necessary or wanted in some cases.

If you’re serious about building an email list, then it’s time to invest in a top-notch lead generation tool like OptinMonster. The tons of features make collecting emails easier than ever before and the template designs are perfect for creating quick opt-ins! It offers the most comprehensive set of features and incredibly easy to use and works with all popular email services, CMS, and eCommerce platforms.

With the latest update, OptinMonster has become an even more powerful and daunting platform for building high-quality opt-ins. With templates that are both aesthetically pleasing as well user friendly to customize in every way imaginable with detailed options on when they should pop up what pages they’re active too who can see them – you’ll have no problem taking your lead generation efforts all of the tier next level!

The blank canvas option allows you to customize the popup window and content that appears when visitors click on it. This is perfect for anyone who wants their own unique way of persuading website users! Personally, if you want an easy-to-use pop-up builder OptinMonster is a solid choice to add optin-forms to your site. Moreover, the optin templates are really nice with powerful targeting options. Lastly, OptinMonster is one of the best lead generations and conversion optimization tools to increase your email optins and is highly recommended.

Thank you for reading OptinMonster Review. Have any questions in mind? Don’t hesitate to leave them in the comment section below!

Please Share This Page

Share on Facebook
Share on Twitter
Share on Linkedin
Share on Pinterest
Share On Reddit
Share On Email

Specification: OptinMonster Review, Features, Pricing, Alternatives & More


Email Marketing, Marketing, WordPress


All Level, Beginner

Refund Policy 14 Days

User Reviews

0.0 out of 5
Write a review

There are no reviews yet.

Be the first to review “OptinMonster Review, Features, Pricing, Alternatives & More”

Your email address will not be published. Required fields are marked *

OptinMonster Review, Features, Pricing, Alternatives & More
OptinMonster Review, Features, Pricing, Alternatives & More

Original price was: $80.Current price is: $49.

Compare items
  • Total (0)