Omnisend Review: Features, Pricing & More
Omnisend is a versatile marketing automation platform tailored for eCommerce businesses, offering tools for effective email and SMS campaigns. It helps streamline marketing efforts and boost sales. For a detailed look at its features, pricing, and more, read this complete product review.
Omnisend Review: A Complete Overview
Omnisend is a robust marketing automation platform tailored for e-commerce businesses, offering a suite of tools to drive sales and enhance customer engagement. It integrates email and SMS marketing seamlessly, allowing businesses to create personalized, on-brand campaigns with fully customizable templates.
The platform features pre-built automation for various customer interactions, such as welcome series and abandoned carts, and provides real-time segmentation to target audiences effectively based on their behavior. Known for its excellent customer support and high customer satisfaction, Omnisend supports numerous e-commerce integrations and helps businesses optimize their marketing strategies for better results.

Omnisend Features
Omnisend offers a range of feature sets tailored to various categories and niches. Below, we’ve outlined all the key features available on the platform.

- Email Campaigns: Omnisend simplifies the creation of professional, on-brand emails with its intuitive drag-and-drop email builder. Users can choose from a vast library of customizable templates and easily adapt them to fit their brand’s style. Features like dynamic discount codes enable the inclusion of promotions directly within emails, enhancing the shopping experience. This setup allows users to quickly design shoppable emails and save them as presets for future campaigns, streamlining the process and maintaining consistency.
- Automation: Omnisend’s automation capabilities are designed to optimize customer engagement and drive sales with minimal manual intervention. The platform offers a library of pre-built ecommerce workflows for various customer interactions, including cart recovery, welcome messages, and reactivation campaigns. Users can utilize the drag-and-drop automation editor to customize and visualize these workflows or create new ones from scratch. Automation splits allow for more complex scenarios and targeted messaging, ensuring that automated campaigns are as effective as possible.
- Segmentation: With Omnisend, businesses can leverage comprehensive customer data to personalize and enhance their marketing efforts. The platform supports advanced segmentation based on various factors such as customer lifecycle stages, shopping behavior, and message engagement. This precision targeting helps improve conversion rates by delivering tailored messages to the right audience at the optimal time.
- Popups & Forms: Omnisend provides a range of tools for capturing and converting new subscribers through customizable, TCPA & GDPR-compliant forms. Users can create engaging popups, landing pages, and interactive elements like the Wheel of Fortune to collect visitor information. These forms are designed to integrate seamlessly with automated messaging systems, allowing businesses to start engaging new subscribers immediately.
- Product Reviews: Leveraging product reviews is made easy with Omnisend. The platform enables businesses to display ratings in Google search results and showcase top reviews directly on their store. Automated review collection simplifies the process, while segmentation and incentives for reviewers help to gather valuable feedback and enhance credibility. This integration ensures that reviews contribute effectively to the overall marketing strategy.
- Reporting: Omnisend’s reporting tools provide actionable insights into sales and performance metrics. The sales dashboard offers a comprehensive overview, while detailed campaign and automation reports help users understand what’s working and where improvements are needed. Advanced reporting features enable businesses to make data-driven decisions, optimizing their marketing strategies for better results.
- Omnichannel Marketing: Omnisend supports a cohesive marketing approach by integrating multiple channels within a single platform. Businesses can reach customers through email, SMS, and web push notifications, as well as utilize Facebook and Google retargeting sync to enhance their marketing efforts. This omnichannel approach ensures a consistent and effective customer experience across various touchpoints.
- Additional Features: Omnisend also offers several features designed to facilitate ease of use and integration. Migration tools help businesses seamlessly import contacts and onboard new users. Multi-store account management allows for the efficient handling of multiple ecommerce stores under a single account, reducing duplicate work. Additionally, with over 130 integrations available, Omnisend connects effortlessly with existing ecommerce stacks and partner apps, supporting a wide range of growth strategies.
Pricing
Omnisend Pricing Plans
Omnisend offers three distinct pricing options, each with a unique set of features tailored to different needs. Review the detailed pricing plans below to gain a clear understanding of what each plan includes.

Free Plan – $0 per month
The Free Plan is designed for starting businesses or those exploring Omnisend’s features. It includes up to 250 contacts, 500 emails per month, and 500 web push notifications monthly. Users can also publish up to 50 reviews on Shopify and receive $1 in free SMS credits. No credit card is required to start.
Standard Plan – $16 per month
The Standard Plan caters to growing and medium-sized businesses focusing on email marketing. It offers support for up to 500 contacts, 6,000 emails per month, and unlimited web push notifications.
Users can publish up to 1,000 reviews on Shopify and receive $1 in free SMS credits. This plan also includes 24/7 Priority support and the option to add a Success Manager (available from $400).
Pro Plan – $59 per month
The Pro Plan is ideal for high-volume senders aiming to enhance their SMS marketing efforts. It includes support for up to 2,500 contacts, unlimited emails, and unlimited web push notifications. Users can also publish an unlimited number of reviews on Shopify and receive 3,933 free SMS credits per month.
Additionally, this plan features advanced reporting and 24/7 Priority support, with the option to add a Success Manager (available from $400).
6 reviews for Omnisend Review: Features, Pricing & More
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Original price was: $39.$16Current price is: $16.

Emma Johnson –
Hey Guys, I am Emma , e-commerce entrepreneur , today I will be giving you all a free advice software for your online business and for your website design i.e. Omnisend software.
If you are struggling with your e-commerce business and not getting results , then this is best software to work or trust upon.
This is a ready to use e-commerce software for mass platforms, it is also a perfect tool for my email marketing and helped in robust work flow nature. It personalised my email messeges based on customer engagement, and e-commerce business behavior.
It’s really helped me for my online business, so will help you too.
Ella watson –
Hey Guys, If you are looking for any marketing automated program, online then look no further, this brilliant Omnsend, is the perfect solution for any high growth e-commerce, store, which provides great Email automation and loading page, for creation of an perfect marketing webpage.
Also the best part is that it has widest selection of email templates in them.
Stay Happy and Blessed…
Freddie Miller –
Omnisend is a guardian angel.
It’s a one stop solution email marketers.
It’s s best for new e-commerce brands.
You don’t need to be a professional for managing your e-commerce business.
All it takes just few clicks to generate Hugh e-commerce sales.
Omnisend Shopify Integration is generating large sales volume and growing my business like never before.
Stop worrying about your website and choose pre-built e-commerce manager omnisend for scaling up your business.
Parry Miles –
Hey, guys, Do you know that Omnisend is the ready to use E-mail and SMS Automation tool, and a perfect tool for sending out mass e-mails. This is the solution for market automation program. Omnisend email marketing tool is the best tool for automization and customer engagement. This a really great email customization and SMS Customization program build for freshers, to reach out more customers online.
So do try this E-mail automation tool.
ROBERT EVANS –
Guys, if you are planning to use tool for ecommerce automation then look no further. Omnisend is the magic bullet for your ecommerce business. It helps to save time for your problems and also you can boost your sales with automated emails as well as SMS using the same platform. Crowning moment for this platform that is you can integrate with WooCommerce and other ecommerce sites to expand your business.
Weston Cook –
It was irritating when it comes to the subject of email marketing. But Omnisend makes every thing easy. Simple to use. You don’t need to be a professional to use it. It allows me to use different channels such as email, SMS, Facebook and so on.