Copywriting is one of those rare skill sets that are both highly accessible and highly lucrative. You won’t need to fork out for an expensive degree, nor will you need extensive knowledge before the door is opened wide for you. You just need to follow some Copywriting Formulas to eliminate the guesswork that makes a lot of bad copy.
Copywriting is the art and science of strategically delivering words to persuade a reader to take a specific action. It is most often used to sell products, inform readers about services, and convince prospects to join an email list.
Copywriting can take many forms, including emails, web pages, blog posts, sales letters, or even tweets. However you use it—as the primary content of your website or an element within other marketing materials—copywriting’s goal is to drive more traffic and increase conversions.
Copywriting is a huge part of marketing, and it can be tough figuring out how to write good copy. Luckily for you, we’ve pulled together every single copywriting formula to help you cover all your bases. However, there are many AI Copywriting Software in the market now which have templates dedicated to some copywriting formula. For example, Jasper AI has a template called AIDA.
Different Copywriting formulas work for different goals, content types, and writing styles. To help you choose the best one for you, read on the blog to get the 42 Copywriting formulas, how they work with examples. By following this you’ll save time and be able to write compelling copy faster.
So let’s get started.
Here is the table of contents for quick reference. Enjoy!
Table Of Contents
1. Problem, Agitate, Solution (PAS) Formula
The Problem, Agitate, and Solution formula is a quick and effective way to write copy that really sells – or it should do if you get it right! It doesn’t matter what sort of product or service you’re selling: the principles remain exactly the same, but the PAS formula has particular relevance to creating and marketing products and services that change or improve people’s lives and/or business prospects.
The underlying concept of the PAS formula is simple: we buy for our problem, we stay with what works and dump what doesn’t, and we look for solutions to problems as they arise.
The PAS formula allows you to anticipate and then address these three buying motivators at every stage, from highlighting your customer’s needs to closing the sale.
- The Problem: What is the problem that your product/service solves? No one buys a drill because they like drills; they buy it because they need holes in their wall. The first step of good copywriting is to identify the problem that your product or service solves. Often this problem will be articulated by your customer before they’ve even heard about you – in which case, grab it with both hands and run with it!
- Agitate: How can you make their problem worse? Nothing compels a buy-response like the idea that things are about to get worse unless action is taken. You’ve got to agitate; make their problem stand out in stark relief; make it real, immediate and urgent.
- The Solution: How does your product/service solve the problem? Remember, this is what you’re ultimately selling – not a drill, not a service, not a course – you’re selling relief from the pain of your customer’s problem.
PAS Copywriting Example 1:
PROBLEM: Finding the perfect hotel can be stressful. Almost too stressful to bother.
AGITATE: Hunting down all your options, working out how far away the local hotspots are, and reading reviews from other ‘guests’. Then, of course, there is the price.
And all within your lunch hour? Impossible!
SOLVE: Not impossible. Awesomehotels.com makes finding the best hotel deals quick and easy. We compare hundreds of travel sites for you so you get the best hotel deal available. And all faster than you can say “ham, cheese, and pickle on rye”.
PAS Copywriting Example 2:
Another example is the article written by Moz on the topic of becoming a thought leader in any industry.
They take advantage of the PAS formula, but they add a twist to the formula…
The writer reverses the agitation and solution components in order to provide immediate comfort to the reader before bringing up the problem once more to close the paragraph.
This gets the reader enthusiastic and then immediately concerned again, bouncing them around like a ping pong ball in the process of figuring out the solution.
When working on your next project, you can create something similar to this by rearranging the elements of this formula in a different sequence.
It still employs the same techniques, but it is less predictable as a result.
2. Attention, Interest, Desire, Action (AIDA) Copywriting Formula
The AIDA (Attention, Interest, Desire, Action) formula is used in copywriting to plan and organize marketing communication materials.
The core benefit of the AIDA model for copywriters is that it provides a simple yet powerful framework for informing the design of communication tools. The AIDA model helps marketers identify what their target audience wants or needs to know about their brand or product, to accomplish a set of pre-determined objectives.
There are four stages to the AIDA model:
- Attention: First, your reader must be aware of or notice your article. You can get their attention by making a bold statement, asking a question, or simply stating the topic of your article.
- Interest: Once you have grabbed their attention, they are interested in learning more about what you are writing about. A good way to keep them interested is to ask questions or make bold statements throughout your article. You can also make sure to use descriptive and vivid language and provide as much detail as possible to keep them interested.
- Desire: This is where you show your readers all the benefits they will receive if they take the action you want them to take (e.g., purchase a product, download an ebook, visit a link). You can do this through storytelling or providing statistics/facts that will give them reasons for taking the action you want.
- Action: The final step is to tell your readers exactly what you want them to do and include a call-to-action (e.g., sign up here, download now, learn more).
AIDA is a very effective formula that will keep your readers engaged and they will want to take the action you want them to take.
AIDA Copywriting Example
- ATTENTION: Do You Want To Know What Customer Relationship Management software there are for Small Businesses?
- INTEREST: Make the reader curious with relevant facts and statistics. Provide a case study or example of success
- ACTION: Encourage them to try a platform.
3. Features – Advantages – Benefits (FAB) Copywriting Formula
The copywriting formula which is called the FAB Formula stands for Features, Advantages, and Benefits. Here’s what I mean by that:
- Features: Features are the things you need to list about your product or service in order to meet people’s needs. For example, if you’re selling a mobile phone then the features of the phone are the list of things you expect the product to do, including make phone calls, SMS, MMS etc.
- Advaantages: Advantages are what makes your product or service different from the competitors’. For example, maybe you offer more minutes for a cheaper price than other companies on your mobile plan. That’s an advantage that may get customers to buy your plan over the competitors’.
- Benefits: Benefits are what your customer gets out of buying your product. For example, maybe they get cheaper rates than others or more value for their money. These are all benefits that the customer will experience if they buy your product rather than someone else’s.
The FAB Formula is essential to ensure you hit the target and convey the right message to your customer. Use it and use it well!
FAB Copywriting Formula Example
- FEATURE: Marketing, sales, and CRM software that help manage your “pipeline”.
- ADVANTAGES: Grow like a company twice your size
- BENEFIT: Connect like a real human being.
4. The 4 U’s Copywriting Formula
The four ‘U’s are useful, urgent, unique, or ultra-specific. These words are the basis for all good writing, but you’ll need to use them in the right way to persuade customers.
- Useful: This is an important word to use in your copywriting if you want to actually be heard. Nobody wants to hear about a product or service that doesn’t help them in any way, so just writing about usefulness isn’t enough. You need to show customers why your product or service is useful, and you need to do it quickly.
- Urgent: Urgency is another essential component of good copywriting. The urgency will grab the customer’s attention, so it’s important that you don’t lose them with unnecessary words or long-drawn out sentences. Even if you have the best product in the world, nobody will buy it if your copy doesn’t emphasize its value to them. Think about the areas of your product or service that can be improved upon by someone else, and explain why you’re better than other options.
- Unique: There are thousands, if not millions of businesses in your industry. So when you want to set yourself apart from the competition, it’s important that you emphasize your uniqueness in a way that makes customers sit up and take notice. of the best ways to use uniqueness in your writing is by explaining why someone should buy from you instead of the competition. If you can explain why your product or service is unique, and why it’s the best option for the customer, then they’re sure to be impressed.
- Ultra-specific: The last ‘U’ in our 4 U’s copywriting formula is ultra-specificity. This aspect of your writing gives customers a sense that you know and understand what you’re talking about. Let’s say that you want to explain why your website design template can be customized in a million different ways – would it better for you to boast about the sheer number of possibilities? Or would it be better for you to explain how each individual option can benefit customers during their customization process?
A good copywriter will boast about the benefits of the product or service, and how those benefits can ultimately help customers.
The 4 U’s Copywriting Formula Example
- Most business owners don’t know about this common mistake until it’s too late (urgent, useful; less ultra-specific or unique)
- New legislation means big changes for moms with three kids (ultra-specific, urgent, potentially useful; not very unique)
- You could lose 10 pounds in 10 days if you love pineapple (useful, ultra-specific, unique; less urgent)
5. The 4 C’s Copywriting Formula
As a copywriter, you know the importance of words in marketing writing. The 4 C’s work for a variety of types of content, including advertising and social posts as well as emails to clients.
The 4 C’s of the copywriting formula are: clear, concise, compelling, and credible.
- Clear – Clear means writing in a way that all readers can understand. This is especially important when your message is going to a wide audience, for example in a blog post or email.
- Consice – Concise means being direct and to-the-point. You don’t want to waste your readers’ time with flowery language, wordiness or extra information that isn’t essential.
- Compelling – Compelling content is interesting, valuable … something people can’t wait to share with their contacts. It answers what they’re looking for and gives them the information they need to take action.
- Credible – Credible content is truthful and accurate, so readers will trust what you have to say. It also offers a variety of information so people can learn about your product or service from reading it.
The 4 C’s Copywriting Example
Is your copy sloppy? See how Jasper AI helps with a free 5-day trial.
This ad achieves all four elements, as 1) it is clear that the pain point is the difficulty of copywriting; 2) it is compelling to a writer to find out how Jasper assists in solving the problem; 3) credibility is established with a free trial; 4) the fact that the ad is only 15 words long definitely qualifies as being concise.
6. A FOREST
The next Copywriting Formula on our list is A FOREST.
- A- Alliteration
Alliteration has been around for centuries and is an excellent way for you to create a memorable headline. It works best when the first letter of each word alliterates with one another; however, sometimes it can be effective to use words that alliterate with other words in the headline.
- F- Facts (Statistics)
Facts are another excellent way to engage your readers. When creating your headline, be sure to include some sort of statistic, fact, or number so that you can grab their attention and paint a picture for them in their mind’s eye.
- O- Opinions
Opinions are also powerful when used correctly within a headline. When writing copy, it is important that you don’t let your own personal opinions affect your work. However, you should be able to understand the target audience and what their needs are. In other words, try to step into their shoes and think about how they might feel or how they would react to certain information.
- R- Repetition
As it is with alliteration, repeating words is a great way to create a memorable headline. However, the words that you repeat must be powerful. Try to be mindful of the words you choose, and make sure that they are highly relevant. This will help your readers stay focused on what you have to say.
- E- Examples
Examples are an excellent way for you to connect with your audience. If your headline includes any form of example—whether it is a story, metaphor, or simile—it is likely that readers will be able to empathize with whatever you might be writing about.
- S- Statistics
Don’t underestimate the power of statistics! When creating a headline, it is important that you include some sort of statistic or number because this lets your audience know that what you’re saying is true and not just an opinion. If you want to engage your readers, statistics are a great way to do just that!
- T- Three’s (Making Them Remember)
As you can probably already guess, threes are one of the best ways to remember something—and the same goes for writing headlines. You should repeat common words or phrases throughout your headline so that your readers can connect with it and easily remember what you have to say.
Now that you know the formula, try applying it to writing a compelling headline of your own!
7. Picture – Promise – Prove – Push (PPPP)
The PPPP copywriting formula is a writing approach that’s designed to help you overcome writer’s block and bring your creative ideas together in a cohesive, stress-free way.
The PPPP copywriting formula consists of three 4Ps.
- Picture– What do you see when you read the words in your headline?
- Promise– What are you promising people by using these words?
- Prove – How will you back up this promise?
- Push – What will your reader do next as a result of reading your words?
PPPP Copywriting Formula Example
For example, let’s take the phrase “are you afraid of ?” The picture that comes to my mind is a person cowering.
The promise is that you are afraid of something or someone, which might be an irrational fear of being faced with a difficult decision.
The proof is all the possible things that make us afraid: heights, public speaking, clowns…
And the push is that the next logical step is to read on for tips and strategies on how to overcome fear.
8. QUEST Copywriting Formula
QUEST is a model for structuring persuasive text that was created by copywriting expert Carl Galletti.
The formula’s title stands for:
- QUALIFY your prospects to build credibility with them before you ask anything.
- UNDERSTAND what your prospects want, so you can frame your words in a way that will appeal to them.
- EDUCATE your prospects on the benefits of using your product or service.
- SELL your prospects on the value of working with you (get them to take action).
- TRANSITION smoothly from your selling message to a call to action or other conversational close.
9. Attention, Advantage, Proof, Persuasion, Action (AAPPA) Copywriting Formula
The AAPPA Copywriting Formula
A significant ad, copy, or marketing message must answer the 3 “As” (Attention, Advantage, and Proof) in order to be persuasive.
- Attention (A)
Start by assuming that your target audience’s attention is already engaged, and consider how to meet them where they’re at. For example: If you want to reach sports fans attending a game or event, mention the names of players or teams, or reference the team colors.
- Advantage (A)
What’s your edge? What’s going to make them interested in what you’re offering, and why should they care? For example: If you’re targeting runners, offer a discount on a new product for people who run a race with a particular company.
- Proof (P)
Proof can take many forms: quality and quantity of an audience (such as social proof, i.e., “9 out of 10 dentists recommend…); awards; case studies; positive testimonials; industry experience; numbers and statistics. For example: If you’re targeting golfers, include a line or quote from a PGA player.
- Persuasion (P)
By this point, you’ve captured their attention, shown them an advantage, and proven that with proof. Now it’s time to seal the deal with your call-to-action. For example: Ask them to download a free ebook, watch a video or make a purchase!
In this example, there is a call to action at the end. The AAPPA formula should start with attention being engaged by the reader and then progress to persuading them that there is an advantage in using your product or service.
10. OATH Formula Of Copywriting
OATH stands for an acronym of four different ways to write something. Each letter represents a different method.
- 0 – Oblivious
The first and easiest way to write something is to appeal to those who are oblivious to the topic at hand. This means you want people who know little about your product or service and don’t really care much about it yet.
Writing for this group of people is easy because there is no depth in what they are thinking. You would want to use words and phrases that they already understand and relate to.
- A – Apathetic
Now we move on to writing for people who are apathetic. This group of people has a little more insight on what you have to offer but still isn’t convinced it is the way to go. In order to get their attention, you must first gain their interest.
The best way to do this is to be an authority on your topic. No one wants to follow someone who doesn’t know what they are talking about.
- T – Thinking
When writing for people who are actually thinking about buying what you have to offer or using your service, you have to be a little bit more convincing. Try to use words that help them visualize what could happen if they purchased your offer or service.
- H – Hurting
Finally, you have a group of people who are already using what you have to offer and having issues. In order to write something compelling for this group, you need to genuinely want to help them.
You have to sound like a friend that is giving them advice instead of someone trying to sell them something. Only give advice that will truly help this audience out in the long run.
11. UPWORDS Copywriting Formula
Universal Picture Words Or Relatable, Descriptive Sentences
One of the best ways to make your copy interesting is by using universal picture words. It is a proven fact that images evoke more emotion than plain text. When you use pictures, it helps your prospects relate to what you are saying.
The words that come into our minds are not random, they are triggered by something outside of us which makes them universal. These words are known as picture words.
They often come in the form of short, simple sentences, phrases, or even single words. They are easily remembered which makes them easy to recall during presentation time when you need to close the deal.
The UPWORDS copywriting formula is one of the most effective ways to write for marketing, advertising, and copywriting.
You start with a short, engaging sentence or single word that describes a benefit, then add three universal picture words.
UPWORDS Copywriting Formula
For example: ” Start saving money today!”
Start – Universal action word; can be applied to anything in life. Saves – Saves is a universal word, easy to recall when you need to use in your presentation. Money – We all recognize the word ‘money’.
12. The Approach Formula
The Approach formula was developed by marketing guru Eugene M. Schwartz in his classic “Breakthrough Advertising.” The APPROACH is an acronym for Arrive, Propose, Persuade, Reassure, Orchestrate, and Ask.
Here’s a breakdown of the steps in The Approach formula:
- Arrive – Arrival is used to enter the conversation and set the stage. During Arrival, you introduce the problem and get to the point.
- Propose – Proposal phase introduces your solution, making the reader aware of what you are offering.
- Persuade – Persuasion explains why your solution is the best choice.
- Reassure – Reassurance establishes trust and credibility with facts, statistics, testimonials, and other methods.
- Orchestrate – Orchestration brings everything together. It often involves demonstrating how easy it is to take the next step, overcoming objections.
- Ask – The Ask is the CTA. Tell the reader what they need to do to take the next step and solve their problem.
Use The Approach formula for high-value prospects who may be resistant or skeptical, and take the time to build every step.
13. AICPBSAWN Copywriting Formula
- Attention – Biggest benefit, biggest problem you can solve, USP
- Interest – Reason why they should be interested in what you have to say
- Credibility – Reason why they should believe you
- Prove – Prove what you are claiming is true
- Benefits – List them all (use bullets)
- Scarcity – Create scarcity
- Action – Tell them precisely what to do
- Warn – What will happen if they don’t take action
- Now – Motivate them to take action now
The APPROACH copywriting formula is a detailed, meticulous formula that carefully builds the writer’s argument. Because of the level of detail and explanation, it’s not used as often as more versatile, all-purpose copywriting formulas. But it is highly persuasive and can be used to convince people who are reluctant or skeptical of your claims.
14. ACCA Copywriting Formula
- Awareness – Brings a problem to the reader’s attention.
- Comprehension – Explains how this is relevant to the reader and what it means for them. Also tells why you can help them.
- Conviction – Make your reader understand how important your solution is.
- Action – Pushes your reader to take action and convert.
ACCA is a variation of AIDA with a focus on clarity and greater understanding. What sets this Copywriting formula apart is that comprehension is a bigger point. While others offer more hypothetical or real situations, this applies more to the reader’s actual situation. It can hit home harder if the reader’s actually dealing with what you’re describing.
ACCA Copywriting Formula Example
– Tired of your business going nowhere? If you want to see some sales I can help. Find out what “Our Product” can do for you today.
Learn more about AIDA, ACCA, and 4Ps frameworks here.
15. Star – Story – Solution (SSS) Copywriting Formula
- Star – The protagonist in the story.
- Story – The process in which the star does whatever it is being done.
- Solution – How they got to their desired result.
The star-story-solution is a great copywriting formula to use when you have a founder-driven brand, a charismatic central character, and an informational product or service. It relies on drama and emotion to create a compelling story, rather than relying on facts and data to drive purchase decisions. If you want to tell an emotional sales story but don’t have a compelling character, the AIDA formula is a great alternative.
One thing to note here is that the order isn’t necessarily set in stone. But the solution should come at the end, as a rule. The star can refer to anything in the process, your business or product, your reader, or a previous client.
The goal of headlines is to grab your readers’ attention and encourage them to read the rest of your blog content. However, you may have several hours to devote to creating the ideal headline.
You may use the following headline copywriting formulas to produce captivating headlines quickly, and you can also use them in email subject lines and landing page headings.
16. Who Else Wants __________?
The ‘who else’ formula adds a more creative twist to the traditional ‘how to’ headline format. Incorporating your reader’s name into the title helps to establish a sense of connection and personalization.
- Who Else Wants More People to Read Their Writing?
- Who Else Wants a Higher Paying Job?
- Who Else Wants More Fun and Less Stress When on Vacation?
17. The Secret of __________
This formula is excellent for giving the reader the impression that they will be privy to some top-secret information when they aren’t. It elicits a strong emotional response. Without clicking through to read, readers will not learn the secret and will be relegated to viewing it from a distance.
- The Secret of Successful Podcasting
- The Secret of Protecting Your Assets in Litigation
- The Secret of Getting Your Home Loan Approved
18. Little-Known Ways to __________
The formula for ‘little-known ways’ plays on people’s fear of being out of the loop. This translates to ‘not many people are aware of this – but I’m going to tell you to your reader. People aspire to be on the inside, where the best information can be found at all times. By utilizing this headline modification, you are providing them with an opening. Another, more intriguing (and less popular) method of reaching the same goal as the title “The Secret of…”
- Little-Known Ways to Save on Your Heating Bill
- Little-Known Ways to Optimize Gmail
- Little-Known Ways to Lose Weight Quickly and Safely
19. Here is a Method That is Helping [Target audience] to [Benefit you can provide]
By using the method, target, and benefit formula, you’re informing your readers that you have a means to particularly assist them in their situation. Furthermore, it will be beneficial to them as well. As a result, the reader benefits from this because it gives exactly what they were looking for.
- Here Is a Method That Is Helping Homeowners Save Hundreds on Insurance
- Here Is a Method That Is Helping Children Learn to Read Sooner
- Here Is a Method That Is Helping Content Marketers Write Better Titles
20. If You’re__________, You Can __________.
Another excellent example of specificity, this headline addresses a specific type of person with the first blank and the beneficial promise made to that person in the content or body copy with the second blank in the headline.
- If You’re a Non-Smoker, You Can Save 33% on Life Insurance
- If You’re an Accountant, Our Frequent Flyer Program Really Adds Up
- If You Love Scuba, You Can Dive Belize This Week Only for a Song!
21. Warning: __________.
While beginning a headline with the word warning will almost always grab the reader’s attention, the rest of the sentence will determine how effective it is for your particular content.
- Warning: If You Depend on Google for Both Traffic and Advertising, You Pretty Much Work for Google
- Warning: 2 Out of Every 3 People in Your Industry Will Be Out of Work in 5 Years — Will You Be One of Them?
- Warning: Do You Recognize These 7 Early Warning Signs of Content Burnout?
22. How __________ Made Me __________.
When you’re telling a personal story, follow this structure. The key to making the most of this headline formula is for the two blanks to be dramatically different from one another so that the curiosity factor is significantly increased and people are compelled to read on further.
- How a “Fool Stunt” Made Me a Star Salesman
- How an Obvious Idea Made Me $3.5 Million
24. __________ Ways to __________.
One of the best headline formulas because it is essentially a “how-to” enhanced by specificity that either impress the prospective reader with how many tips you have to offer or at the very least lets them know exactly what to expect when they read your article.
- 101 Ways to Cope With Stress
- 21 Ways to Live a Better Life with Less
- 5 Ways to Write Killer Headlines
25. Do You Make These Mistakes?
Because no one likes to make mistakes, the best headline formulas are effective attention grabbers that capture the reader’s attention. If you’ve done a good job of targeting your content for your intended audience, one of the best headlines you can write is one that helps people avoid making common blunders.
- Do You Make These Mistakes in English?
- Do You Make These WordPress Mistakes?
- Do You Make These Mistakes With Your Blog?
26. The Lazy _________ Way to __________.
This headline has always worked well with people who are under time constraints, and that is certainly true for the majority of people today. No one likes to be labeled as a slacker, but everyone appreciates the opportunity to save time and effort.
- The Lazy Man’s Way to Riches
- The Lazy Dad’s Way to Quickly Getting Dinner on the Table
- The Lazy Blogger’s Way to Write Great Post Titles
27. We [verb] [object]: Here’s What We Learned
This headline formula is based on the delivery of a case study to your audience member. When you click on the headline, it will display an action you took, and the content will deliver results.
- We Analyzed Nearly 1 Million Headlines: Here’s What We Learned
- We Built 25 Lego Creator Sets: Here’s What We Learned
28. Even The [persona] Can [action] [statement]
A little motivation can help someone take action, whether it is to buy a product or click on your headline. This headline informs the reader ‘hey you can do this too!’.
- Even The Musical Noob Can Learn How To Play The Piano With Little To No Knowledge Of Music Theory.
- Even The Computer Novice Can Build A Fully Functional WordPress Website With No Knowledge Of Coding.
29. [number] Ways To [action] Your [blank] Without Having To [action] [item]
Sometimes we can have difficulty reaching a specific objective due to a constraint, such as a lack of time or financial resources. This headline technique draws attention to the problem while also suggesting a solution.
- 5 Ways To Increase Your Instagram Engagement Without Having To Spend Hours Each Day On Your Phone
- 9 Ways To Reduce Your Personal Expenses Without Having To Give Up On Your Daily Cappuccino
- 4 Ways To Weed Your Garden Without Having To Buy Expensive Gardening Tools
30. Why I Got [action]: Every [persona] Should Be Aware Of [statement]
Starting your headline with the question “why” a given activity occurred place piques the reader’s interest and draws them in. When combined with a persona and a pertinent statement that this particular demographic should be aware of, you’ve got yourself a brilliant headline on your hands.
- Why I Got Fired From My Job: Every Marketer Should Be Aware Of These 5 Important Rules
- Why I Painted My Living Room Green: Every Interior Designer Should Be Aware Of These Color-Combo Flaws
- Why I Got Rid Of My Classic Cars: Every Motor-Enthusiast Should Be Aware Of What’s Really Under The Bonnet
31. TPSC: Text, Placement, Size, Colour
The TPSC formula takes into account the four most important factors to consider when designing a call to action button.
The way it works is as follows:
- Text: Your text should be clear, concise, and to the point. It should also add value while also establishing a sense of urgency.
- Positioning: Your button should be placed in the most logical location possible, preferably above the fold of the page.
- Sizing: It shouldn’t be too large that it distracts the reader, but it also shouldn’t be too small that it’s ignored.
- Color and whitespace: Make your button stand out from the rest of your page by using colour and spacing.
32. Elements Of An Offer Formula
When it comes to writing a compelling call to action, the Elements Of An Offer Formula outlines exactly what you should include in your copy.
The most important points are as follows:
- Demonstrate what the reader will receive.
- Determine the worth of something.
- Provide an incentive in exchange for your services (conditional on following through)
- Price should be displayed.
- Make the price appear insignificant in order to trivialize it.
- Provide a guarantee to provide reassurance.
- Risk Reversal, for example, if your solution does not perform 100 percent after a certain number of days, you will provide a complete refund to the customer.
- Make your offer only available for a limited time period or to a specific number of people to demonstrate scarcity.
33. RAD: Require, Acquire, Desire
This method takes into consideration the three things that must occur before someone will click on your CTA, which are as follows:
- Visitors must be able to find the information they need.
- Visitors must be able to readily obtain your call to action (CTA). They must be interested in what is on the other side of your call to action.
- This equips you with everything you need to create the ideal call to action for your website.
The way it works is as follows:
- Requirement: Provide your readers with the information they require prior to the CTA.
- Make it as simple as possible for them to obtain the CTA.
- Make them want what your CTA is offering by creating a sense of desire in them.
34. I Want Button
This formula is straightforward and self-explanatory to a large extent. Create a call-to-action (CTA) for your button by simply filling in the blanks with the following information:
- I want to __________
- I want you to __________
- I want to Get More Email Subscribers
- I want you to Show Me How To Get More Email Subscribers
35. Get __________.
This fill-in-the-blank exercise is quite similar to the method above, although it is considerably simpler. Start the text for your button with the word “Get,” followed by a description of what your readers will receive if they click the button.
- Get Facebook Ads Coupon Code And Credit
- Get Your Free Emotional Words Cheat Sheet
- Get You Ultimate Copywriting Formulas Checklist
- Get Your Free Swipe File of 100 Blog Post Ideas
The following formulas were created for use in email subject lines, but they can be applied to a variety of other situations as well. Many of these words can be utilized effectively in blog post headers and titles.
36. The Report Formula
In general, the report formula works best for headlines that are noteworthy, and it might be a useful option for blogs that are focused on current news subjects and research.
Here’s how it works:
- New [Agency/Research Institute] approved [Process/Device] + [Benefit]
- Innovative [System/Process/Product] + [Benefit]
- Introducing [Technique/System/Process] + [Benefit/Mystery]
- New Marketing Research Study Reveals the Secrets to a Successful Social Media Campaign
- Innovative Email Technique Doubles Click-through Rates
- Introducing New PPC Strategies: How to Improve your Advertising Results.
37. The Data Formula
The Data formula is used to generate interest and curiosity in a headline by using statistics.
Here’s how it works:
- [Percentage] + __________
- ________ is rated as [Best/Worst/Most] + [Noun]
- Something cool gets [Percentage Growth/Improvement] over old way
- 25% of Blog Owners Never Check Their Analytics
- Email Outreach is Rated as the Best Form of Content Marketing
- This Little Known Copywriting Formula Increased My Organic Traffic by 120%
38. The How-To Formula
The ‘How-to’ formula is popular among bloggers since it allows them to convey their information in a short amount of time. Because of how well it works, you can find this method being employed on even the most popular websites.
Here’s how they work:
- Attention-Grabbing Statement + [How To Do Something Better]
- How [Outstanding Example/Normal Person] Does Something Cool
- How To [Accomplish/Fix/Solve/Do Something]
- How To [Accomplish/Fix/Solve/Do Something] + Without “X”
And some examples:
- FREE eBook: How to Earn Money From Your Blog
- How Jane Doe Had Generated Over 2k Click-throughs in 3 Days
- How To Become An Amazon Affiliate
- How to Improve your Blog Design Without Any Coding Skills
39. The Shorty
In other words, the Shorty performs precisely what it says on the box. In order to capture a reader’s attention, it only requires one, two, or three words, and it may be utilized in conjunction with other formulas in any region of your blog.
- Have A Moment?
- Quick Question
- Big Sale
- Huge Discounts
- Are You Watching?
40. This/That Formula
The formula for this/that is quite simple to use and understand. With the terms “this” and “that,” you simply position a question or assertion in the heading of your document.
Here are some examples of how to use it:
- Have You Ever Done This with Your Blog?
- This Copywriting Strategy Boosted My Blog’s Traffic
- A Super Easy Guide That Can Improve Your Blogging
- This Blogging Article Changed My Life…
41. The Endorsement Formula
The endorsement formula employs a type of proof to lend credibility to the services or products you are offering. Customer testimonials, quotes, and other types of endorsement are used to accomplish this.
Here’s how it works:
- [Insert Quote] by [Author’s Name]
- [Event/Group Name] + “[Insert Quote]”
- [Testimonial Quote/Question]
- [Special Phrase] + [Benefit/Emotional Statement]
- Here’s “How to Create A Lead Magnet That Converts Like Crazy” by Adam Connell
- New Announcement on the “Fundamentals of Blogging Course 2019”
- “I’ve Read over 50 Books on Blogging and none compare to this short ebook”
- Have you Heard of “The Shorty Formula?”
41. The Inquiry Formula
What/When/Where/Who/How + [Question Statement]?
Where do you need the most help with your blog?
42. Before – After – Bridge
Simply said, this is a technique that many marketers employ when writing blog articles, introductions, social media postings, and email communications.
- Before is for describing a problem your prospect has now.
- After is for describing a world where this problem doesn’t exist.
- Bridge is for telling a customer how to get there.
Conclusion On Copywriting Formulas
On many occasions, the words you choose and the way you arrange them on the page have the greatest influence on your bottom line results. But now that you’ve familiarized yourself with these 40+ copywriting formulas, go forth and apply each to other pieces of content—you’ll soon learn what works best for you.
You can use these different copywriting formulas for a variety of use cases, including:
Hope you liked this article on Copywriting Formulas. If you have any query, you can leave them in the comment section below. I will be happy to respond.
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